Paid Search Archives - Page 16 of 19 - Brafton
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    Rosetta sees surge in website traffic with Google Mobile Ads campaign

    After launching a campaign with Google Mobile Ads optimized for high-end smartphones, Rosetta saw a surge in traffic to its site, as well as impressive sales results.

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    Google launches comprehensive ‘updated Keyword Tool’

    Google announced that its current Keyword Tool will only be available through the end of August, at which time users are encouraged to use its newly launched service that integrates the Keyword and Search-based Keyword Tools.

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    Facebook users about to be Wowd by real-time social search options

    Facebook’s 500 million users have a lot to say, and now a new application from Wowd will help consumers sort through frequent updates to find the Facebook news they want.

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    Paid search proves effective platform in retail campaigns

    Marketers looking to boost their retail revenue may discover paid search campaigns find the right consumers.

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    Minnesota law goes after deceptive ‘local’ online ads

    A Minnesota law that went into effect on August 1 targets marketers who use deceptive locally targeted directory listings and paid search ads.

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    Google ads for the on the go get local: Company launches location-based mobile display ads

    Consumers are increasingly turning to their mobile devices to decide where to shop as they wander about storefronts, and now Google is helping marketers capitalize on this rising trend by offering location-based display ads.

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    B2B seems to be where marketing jobs are opening

    Reports from the Conference Board indicate that online jobs rose dramatically in July, with the demand for online marketing managers driving much of the growth.

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    More mobile users looking up local business listings

    Marketers investing in mobile campaigns have been banking on the idea that on-the-go consumers are using their phones to decide where to shop.

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    Study shows online searches lead to sales

    With the rise of consumer engagement via social media and video, marketers may take a recent report conducted by comScore for Searchandise.net as a reminder of the value offered by some of the more traditional internet marketing strategies.

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    Retail industry in need of some good mobile marketers

    For marketers looking to find work in the recovering economic climate, the retail sector holds the promise of positions.

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