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    Content Strategy

    4 surefire strategies for mixing PPC and content marketing

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    Developing a holistic marketing strategy requires both content marketing and PPC. Here are four ways to make them work together.
    Content Writing

    4 ways content marketing and PPC play well together

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    Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both.
    News

    Keyword combinations fuel PPC results in financial services industry [data]

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    ​Bing Ads’ new study shows which keyword combinations drive content ROI for financial services brands.