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    4 surefire strategies for mixing PPC and content marketing

    Developing a holistic marketing strategy requires both content marketing and PPC. Here are four ways to make them work together.

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    4 ways content marketing and PPC play well together

    Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both.

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    Keyword combinations fuel PPC results in financial services industry [data]

    ​Bing Ads’ new study shows which keyword combinations drive content ROI for financial services brands.

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