SEO Archives - Brafton
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    The Content Marketing Weekly: Throw out the bad, optimize the good and think BIG

    Write headlines for mass appeal, scrap content that fails and differentiate yourself through great marketing.

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    How to supercharge brand trust with your content marketing

    Trust translates to consumer attention and loyalty. How is your brand measuring up?

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    Brafton’s Weekly Content Marketing Roundup: June 26 – June 30

    From crafting the best video marketing to boosting conversions via email and website, this week’s roundup has something for everyone.

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    What is the SEO value of video?

    Video marketing doesn’t just support conversions, it helps your content get found.

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    An interview with Rand Fishkin, the Wizard of Moz

    We sat down with Rand Fishkin with the initial intention of writing a story called, “How Brafton uses MozTools,” but after an hour of speaking with him, we realized there… Read more »

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    Brafton’s Weekly Content Marketing Roundup: June 12 – June 16

    From mobile madness to selling your superiors on video, this week’s roundup has it all.

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    Learn Google Analytics Real-Time in 8 minutes

      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this… Read more »

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    Stop expecting your blog to be a gold mine

    Want to transform your blog into a lead generation machine? First figure out the role it plays in your content marketing strategy.

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    From keywords to content: Walk a mile in searchers’ shoes

    Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.

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    Content marketing has left outbound efforts in the dust

    Inbound marketing is the new norm, and quality content is key to its success.

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