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Brafton at SES San Francisco 2012 from August 13 through 15 at Moscone West

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SES San Francisco 2012 begins next week, and Brafton will be presenting at the event.

An inside look from Google: How you can use Google Analytics Social Reports to boost your bottom line

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At SES New York, Google Analytics insiders offered tips on using social reports to maximize social media marketing.

SES New York experts on landing page optimization’s ‘Conversion Trinity’ – Relevance, Value, Calls to action

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Bryan Eisenberg offered SES New York attendees insights on conversion optimization for landing pages to move beyond the 2 percent average conversion rate.

Twenty-one Facebook marketing tips from SES New York 2012

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At SES New York, John Shehata, ABC News’ executive director of search and social media, offered insights on how businesses can increase Facebook engagement with content marketing that catches consumers’ interest – and wins EdgeRank points.

Google’s five steps to internet marketing conversion optimization from SES New York 2012

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At SES New York 2012, Google’s Avinash Kaushik reminded companies to look beyond “2 percent web conversions” and optimize for the real economic value offered by their internet marketing campaigns.

Three strategies for SEO wins from content marketing syndication: SESNY insights

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Content marketing syndication can be a great way to boost SEO and brand reach, but if it’s not done properly search engines might penalize sites for duplicate content. SES New York experts weighed in on best practices.

SES Chicago experts: Optimize content for social marketing according to prospects’ interests

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At SES Chicago, experts spoke about the value of heavily targeting content to meet the interests of niche social users.

Four measures of social marketing success from SES Chicago

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At SES Chicago, Buddy Media’s director of analytics and insight shared four key social success metrics that have helped her determine social shares result in 48 percent higher orders than other forms of marketing.

Seven marketing sins you can overcome: Insight from Adobe at SES Chicago

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At SES Chicago, Adobe’s senior director of global media and demand marketing shared tips on overcoming seven deadly marketing sins.