8 Steps to make social work for search marketing from #SMX

Marketers look for ways to make their search and social drive stronger ROI, but it may be as simple as putting campaigns under one roof.
Marketers look for ways to make their search and social drive stronger ROI, but it may be as simple as putting campaigns under one roof.
At SMX East 2013’s Day 2 keynote speech, Twitter’s Richard Alfonsi explained how Twitter is developing products that go deeper than top-of-funnel goals.
At #SMX East 2013, Brafton caught up with some search marketers who find more people are diversifying to play it safe in a world where Google’s unpredictable.
To avoid Penguin penalties, SMX East 2013 experts say stop thinking about link building and start thinking about how to build readerships.
SEO ranking factors de-mystified:The stats about current ranking signals and predictions on the future of search from SMX East.
At SMX Advanced Cutts told the audience to use Google’s search results as a model for how many ads to include above the fold.
North America’s largest content marketing agency Brafton will attend SMX Advanced in Seattle, WA, on June 11-12 at the Bell Harbor International Conference Center.
At SMX West, experts weighed in on successful SEO strategies for 2013 and beyond.
SMX West experts explained why Google Authorship is good for SEO (with or without AuthorRank).