SMX West keynote: How Google balances marketers’ and users’ needs, and what’s ahead for search

At day one of SMX, panelists in the “Hitchhiker’s Guide to SEO” session weighed in on strategies marketers can use to keep up with the ever-expanding search galaxy.

The formula for getting marketing campaigns to go viral is good content + solicited social sharing, say SMX experts – and earned media tops advertising, they say.

At SMX Social Media Marketing, experts shared insights on high-performing Twitter marketing strategies. Here’s Brafton’s top 10 Twitter marketing takeaways.

At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.

Code, content, connections and conversations are the four critical components of SEO, according to one SMX East speaker.

At this week’s SMX East conference, Google product manager Christian Oestlien and Google software engineer Tiffany Oberoi gave attendees a closer look at Google+.

The experts at SMX East shared insight on how to make SEO content marketing Panda-friendly to boost search rankings and prospect engagement.

Google’s personalized results can provide users targeted content (and perhaps give marketers chances to engage tailored audiences), but Eli Pariser points to some shortcomings of this evolving search system at SMX East 2011.

At the SMX East 2011 “The Great Correlation vs Causation” panel, industry experts speak about ways marketers can measure the SEO impact of various factors and why creating a human-friendly site experience counts.