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    How Content Marketing and Influencer Marketing Work Together


    Without relevant content, influencers have nothing to promote, and without influencers, content creators aren’t amplifying their message. Here’s how to pair the two.

    Why (and how) you should use social media to create content


    Social media is critical in creating content, and BuzzSumo is a great way to discover shared content. Just ask Steve Rayson, director of the company.