Don’t fear the @mention reaper: Most brand references are neutral
Brands that want to have healthy Twitter relationships with customers and prospects shouldn’t shy away from any online mentions – they’re usually safe.
Brands that want to have healthy Twitter relationships with customers and prospects shouldn’t shy away from any online mentions – they’re usually safe.
The more contextual information marketers have about content consumers, the better they can demonstrate their value.
Twitter is a great way to share content with customers and prospects, but marketers shouldn’t spend too much time agonizing over every post.
The more places social content appears on the web, the better it will be at capturing user interaction.
Facebook believes users who watch videos will respond to video advertisements – and soon, marketers will be banking on it.
Popular niche networks may be best for finding a unique customer base, but Facebook is still an essential tool for reaching a wide audience.
When users see custom-shortened URLs in their News Feeds, businesses much more likely to see clicks and shares.
Content can reach a much wider audience when it features social sharing buttons – and WhatsApp may be joining the conversation.
As organic News Feed reach declines, Facebook is tweaking its algorithms to give brands a better shot at being seen by customers.