ClickCease Social Marketing Archives - Page 7 of 8 - Brafton

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Demographic trends and social adoption push mobile over desktop

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Aging and social adoption have continued to progress, making mobile the primary window to digital content.

Facebook is working to move content smoothly from app to app

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Internet users increasingly look at the web through mobile applications, and Facebook wants to streamline how people browse for app content.

Content gets more social shares on the weekend [study]

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Brands might think in terms of a Monday through Friday schedule, but people actually share on social media more frequently during the weekend.

Twitter’s latest features help marketers increase engagement

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Twitter keeps on innovating, with significant engagement alerts and Website Cards either formally announced or leaked this week.

Friday is the best day to post photos & videos on Facebook [study]

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Content marketing materials published at the end of the week should be visually rich to take advantage of user viewing habits.

#toomuch #toolittle #justright: The ideal number of marketing hashtags

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Hashtags are great tools for Twitter marketing, but it’s important to avoid putting too many in Tweets.

Customers who touch both search & social twice as likely to convert

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When it comes to increasing sales, marketers should focus on maximizing every channel, rather than concentrating all resources on a single one.

FB organic visibility is down, but some brands see 82% follower reach

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New research offers a glimmer of hope to marketers who want to organically reach followers without paying for Facebook ads.

Facebook: Search engine of the future?

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With a huge user base and plenty of data users are hungry for, Facebook may be the next big search engine.