Demographic trends and social adoption push mobile over desktop
Aging and social adoption have continued to progress, making mobile the primary window to digital content.
Aging and social adoption have continued to progress, making mobile the primary window to digital content.
Internet users increasingly look at the web through mobile applications, and Facebook wants to streamline how people browse for app content.
Brands might think in terms of a Monday through Friday schedule, but people actually share on social media more frequently during the weekend.
Twitter keeps on innovating, with significant engagement alerts and Website Cards either formally announced or leaked this week.
Content marketing materials published at the end of the week should be visually rich to take advantage of user viewing habits.
Hashtags are great tools for Twitter marketing, but it’s important to avoid putting too many in Tweets.
When it comes to increasing sales, marketers should focus on maximizing every channel, rather than concentrating all resources on a single one.
New research offers a glimmer of hope to marketers who want to organically reach followers without paying for Facebook ads.
With a huge user base and plenty of data users are hungry for, Facebook may be the next big search engine.