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    LinkedIn brings in most new businesses for social marketing campaigns


    LinkedIn is pulling ahead as a leading social media marketing channel for bringing in new business prospects.

    Do hashtags actually limit engagement & reach?


    A new study shows social media content does not always reach more people when hashtags are included.

    New LinkedIn features connect brands with key influencers


    LinkedIn introduced a new feature that can help marketers get their messages in front of the right industry influencers.

    Attention brands: Back-to-school social marketing starts now


    ​Twitter data shows that back-to-school shopping actually starts in July, and brands can’t afford to put off strategies to the last minute if they want to increase conversions.