Videos Archives - Brafton
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    How to create a product demo video that generates money [video]

    By 2020, 82 percent of all consumer internet traffic will come from video. That’s still several years away, you might think. Well, no, actually. Roughly 96 percent – and rising… Read more »

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    This is why 2-minute videos suck for lead generation

    To paraphrase a common if crude cliche: Length matters. At least where video is concerned. The return on investment of video marketing is undeniable. It can inspire your targeted audience… Read more »

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    A day in the life: The world from a producer’s viewpoint [video]

    Hi, all! My name is Hannah. I’m a video producer extraordinaire at Brafton in Chicago. In addition to helping run the team over here, I’m incredibly hands on in every… Read more »

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    The best marketing videos of the past 5 years

    It’s excruciatingly embarrassing when a big brand tries a massive marketing campaign and epically faceplants. Remember when the Cleveland Indians had a 10-cent beer night? The tab on that gaffe… Read more »

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    How to jumpstart your video marketing strategy now

    Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.

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    3 ways to stand out from the competition in organic search

    Everyone has a blog. You need to stand out. A few quick and easy steps to give your content strategy a leg up over the competition.

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    Broad content doesn’t work: A narrow focus is key

    Today, let's talk about the fact that you can no longer get away with the spray-and-pray tactic of producing lots of content without emphasizing quality.

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    Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed

    Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.

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    8 ways content marketers make mistakes that waste their efforts

    Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.

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    2 easy steps to get more return on high-value content

    If you're investing in high-value content, great! But make sure you follow these two steps first. 

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