How to support the customer journey with video – 3rd Thursday Tip
Brands miss ROI with videos produced for single sales goals when they should develop marketing strategies for the whole funnel.
Brands miss ROI with videos produced for single sales goals when they should develop marketing strategies for the whole funnel.
Hashtags are everywhere, but new data suggests they may not actually provide better engagement and some people say they’ve had enough.
A survey finds organic search engine visits drive more traffic to ecommerce retailers’ websites and fuel conversions that generate revenue.
August delivered insights on Authorship, SEO ranking signals and the value of video, and Brafton’s tips help you boost your content strategy.
User experience is becoming a central theme of search engine marketing discussions and for good reason – Google says it’s essential for better web rankings.
Social media content comes and goes, but with a few clever practices, brands can maximize the ROI of their Facebook collateral.
Video content is a fast-rising web marketing format because brands find it’s one of the most effective ways to share their messages.
Brands can use social chatter as inspiration for their ongoing content marketing strategies. Here’s how:
Consumers don’t always want personalized results online. Custom content is embraced on some channels, while organic is preferred in search.