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    How to get your entire company on board with a content strategy

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    One effective way to get more people excited about your content strategy is to start with those closest to your business – your employees!

    Are you targeting your content to the right audience? [Video]

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    No matter what product or service you're selling, it won't appeal to everyone. That's just not logical. So it makes sense that your digital marketing strategy shouldn't be too broad either.

    Are you one of the 25% of marketers still ignoring content? [Video]

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    Today I'd like to talk to the one in four marketers who are choosing to forego a content strategy this year about why content is so important for your marketing strategy.

    2016 marketing trends: In-depth content #12daysofcontent

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    When it comes to content on the web, people don’t need more options. They want better options. Enter: in-depth content.

    2016 content trends: Email marketing with mobile in mind #12daysofcontent

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    Email marketing in 2016 requires a mobile strategy. Lead Strategist Dave Behuniak explains why.

    2016 Marketing trends: Rethinking keyword strategies #12daysofcontent

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    What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.

    2016 Content marketing trends: Don’t overlook animated video #12daysofcontent

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    Lead Animator Evelin’s sharing her advice for better video marketing with animations.

    2016 content trends: When to use (& how not to abuse) humor, #12DaysofContent

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    Even in so called “boring” industries, humor can be a great way to connect with an audience. Here’s a strategist’s tips for making content funny and entertaining.

    2016 Content trends: Use competitive analysis to create better-than-the-rest content, #12daysofcontent

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    Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.