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    How to create content for different audiences

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    Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.

    4 Reasons to increase your video budget

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    Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of […]

    5 Brilliant content ideas from #CMWorld 2015

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    Insights from Content Marketing World that will help marketers focus on big-picture wins.

    The biggest SEO updates of Summer 2015

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    Here’s a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.

    3 social contests that stand out this Back-to-School season

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    Hey everyone – Molly here for your weekly Content & Coffee. Summer’s coming to a close and marketers are in competition to get their brand into the back-to-school spotlight. Google […]

    Brafton’s road to the #Inc5000 List (again!)

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    Employees at Brafton reflect on the changes that have taken place during the four years Brafton has placed on Inc.’s List of Fastest Growing Companies.

    How content can bridge the gap between your sales & marketing teams

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    How to create content that bridges the gap between your sales and marketing department.

    4 video marketing beginner mistakes to avoid

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    Videos are one of the most successful formats for web conversions – but people’s preferences have become more sophisticated than ever before.

    79% of marketers aren’t budgeting for SEO – here’s why

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    This doesn’t mean marketers aren’t thinking about search marketing – which is good.  If anything, search is more important than ever because it’s how everyone looks for products these days.