Explainer Videos

Explain Your Brand

Everyone is strapped for time, and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right people at the right moment?

And then get them to convert?

At Brafton, we know short, quick-hitting videos work. Targeted, personalized videos even better.

Your brand isn’t a static, one-dimensional image that can be conveyed in words alone. You need to create effective 2-D, 3-D, live-action and hybrid explainer videos that elevate your brand and illustrate your offerings.

Our visuals speak for you.

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Animated Explainers

For branding initiatives, animated explainer videos are the way to go. A short video animation lets you to showcase your product or service and explain it via voiceover, but it also highlights the design features of your brand, such as style, tone, color, logo and typography. Even your animation style can say something about your company’s identity and its unique selling proposition.

When it’s time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.

Animations also synthesize and present dense information in a media-rich format. Abstract concepts like software, step-by-step how tos and logistics can be easily captured and animated in motion graphics that compel your audience to take action.

See, your hard-to-sell product or service isn’t so dull after all.

Live-Action Explainers

Live action videos provide a guided tour through the ins and outs of your products or services.

Describing in great detail the specs and benefits of your offering only gets you as far as your audience continues reading. But a white board video or a video production that features a combination of human talent, music, subtitles, instructional directions, graphical annotations, narration and real-world film turn ordinary objects into captivating specimens, and complex concepts into compelling ideas.

In essence, video shows the best side of your business.

Video Marketing Strategy


  • No process, product or company is out of reach for an explainer video. Humans are built to consume video content, and people spend 2.6X more time on pages with video than those without.

  • It’s not just average consumers who are video-hungry, though. Nearly 60% of top business executives watch videos rather than read articles that explain the same subject.

To reach your target audience, whoever that may be, you need video at the front of your marketing strategy more than ever.

When, Where and How to Use Video

Your business provides solutions. But how do you convince leads of this if they’ve never done business with you?

Explainer videos are direct, concise and methodical – the perfect medium to prove yourself, to nurture prospects, to close a deal.

Top-performing marketers use explainers across a number of channels, including email, social media, trade shows, events, retargeting campaigns, landing pages and sales enablement.

To put it simply: If you’ve got a message, a marketing video can communicate it.

Creativity at Scale

The animators and videographers on our creative team handle video assets of every type and across every industry, with the best tools and strategies driving their work.

Already have an idea? Let’s get to work. Want to collaborate on visions for your brand? We’re the largest content marketing agency in North America for a reason.

Let’s Get Creative.

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