Content is everyone’s new favorite marketing item, but too many brands are drowning in content investments without a defined strategy. In this webinar, Brafton’s content marketing experts Brendon Cottreau and Katherine Griwert map content to six distinct business goals, to help your business lead the tribe in an increasingly competitive space.

We’ll cover the best videos, graphics and written content formats to achieve distinct marketing results and bottom-line business goals, and offer ROI metrics that serve as your compass to success.

The webinar covers:

  • 6 core business goals that content can support
  • Which formats – at what frequency – are best suited answer customer questions throughout the buying cycle
  • Essential performance indicators and real results to serve as your compass to success