The sheer volume of content being produced today is staggering, with more than 27 million pieces of content published daily. There are more choices and more channels competing for readers’ attention than ever before. So how can today’s marketer cut through all of that noise to earn the attention of their audience? One solution is to employ buyer personas and journey maps.

In this webinar, Brafton welcomes Akoonu – provider of a leading platform for strategic marketing – to discuss personas and journey maps, how to develop them, what to do with them and the proven results they provide. We offer tips to help you revisit or build your personas and journey maps as well as ideas on how they can be used to improve content ideation, diversify your content calendar and strengthen cross-functional alignment between Marketing and Sales.

Check out our answers to some of the webinar’s frequently asked questions below. You can also download Brafton’s eBook on What Marketers Need to Get the Buyer Persona Conversation Started With Sales and Akoonu’s free toolkit for Buyer-Centric Marketing Best Practices and Examples for further information.

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Allen Schweitzer

CSMO, Brafton

Allen joined Brafton in 2011 with more than 20 years experience developing effective inside sales teams for early stage companies. Since then, he has refined and scaled Brafton’s sales and marketing strategies, resulting in Inc. Magazine recognizing Brafton as a “Fastest 5000” company for three consecutive years. Prior to Brafton, Allen built the inside sales and business development teams for Veracode, a SaaS provider for application security. Before that, Allen established the sales development and inside sales teams for Coradiant, creating opportunity for enterprise sales teams and supporting strategic partnerships with Google and Akamai.


Jeff Freund

CEO/Founder, Akoonu

Jeff is a veteran entrepreneur and CEO, with over 15 years in the content industry and deep experience in executive roles covering a broad range of areas. Prior to Akoonu, he was a founder of Clickability, serving as the company’s CEO and CTO. He led the business through financing and a successful M&A process, first with Limelight Networks in 2011 and then again with Upland Software in 2014. Jeff’s philosophy is that no challenge is too big to tackle, and by applying the right blend of art and science, you can always come up with a successful solution.