Digital marketers talked mobile optimization, the next generation of SEO and the changing content marketing landscape this week at ClickZ Live in San Francisco.
Alongside presenting on social engagement strategies, Brafton’s Marketing Director Katherine Griwert was live-Tweeting top takeaways from presentations by Google, Amazon and Search-Usability.
Here’s a look at some of our favorite insights from ClickZ:
Formula to create great content – AURA: it must be Authentic, Useful, Relevant, Actionable! @MelCarson #CZLSF
— ClickZ Live (@clickzlive) August 13, 2014
E-mail marketing is like flossing: “We know we should do it more. We know we should do it often and we don’t.” @KatieSeegers @amazon #CZLSF
— Mike Cassidy (@mikecassidy) August 14, 2014
#Social should just improve the rest of your #marketing. Fluffy metrics (likes and shares) shouldn’t be top level. @AdamSinger #CZLSF
— Cindy Cragg (@cindycragg) August 14, 2014
“If you want to try something trendy, be sure you think about the long-term impact of things on branding.” @JasonBurby #CZLSF
— Katherine Griwert (@kgriwert) August 13, 2014
There are over 92,000 articles published on the internet daily, says Robert Ray @dwaTechMedia
— ClickZ Live (@clickzlive) August 12, 2014
Social media spend to pass $11 billion by 2017 – Almost double last year. (CMO Club study) @shellkillebrew #czlsf
— Lee Odden (@leeodden) August 13, 2014
Segment to help your content go microviral (content that will go as viral as it can in a segment). Thx @sharonhds @davidreske #CZLSF
— Ginger Armosilla (@gingerarmo) August 14, 2014
Work hard once and reuse it across all the networks. @kgriwert @Brafton #CZLSF
— Kelly (Nash) Crummer (@KelCrummer) August 13, 2014
#mobile is not a technology. It is a consumer behavior. Mobile starts and ends your days. #CZLSF @clickzlive
— Jeff Brewer (@Jeff_Brew) August 13, 2014
The average shopper consults 10.4 sources prior to purchase… last-click attribution should be null/void. @AdamSinger #CZLSF
— Brafton (@Brafton) August 14, 2014
Successful retargeting is like successful dating. They are both about building a relationship. @JennVick #CZLSF
— Kimm Lincoln (@kimmlincoln) August 14, 2014
Attribution growth model: Invest in tech, systems &process, people*, strategy. Human creativity core to success. @alexandani #CZLSF
— Katherine Griwert (@kgriwert) August 12, 2014
Diversify, diversify, DIVERSIFY your content! & measure what counts: sharing, patterns, consumption, – says Debbie Braney @HDScorp #CZLSF
— ClickZ Live (@clickzlive) August 12, 2014
RT @uptownleidhra: In case you weren’t aleady convinced that you need a mobile strategy! @boughb #CZLSF pic.twitter.com/6hpDyejgMf
— Brafton (@Brafton) August 12, 2014
No matter how much “smart” information you want to share in a presentation, NOTHING beats a great story.
— Lee Odden (@leeodden) August 13, 2014
Macro Conversions = getting married | Micro Conversions = dinner and a movie #CZLSF
— Chelsea Blacker (@ChelseaBlacker) August 14, 2014
“Don’t edit the personality! The unexpected quote about why you got that tattoo is what people will remember.” @kgriwert #content #clzsf
— David Smooke (@DavidSmooke) August 13, 2014
“Behaviors trump demographic segments,” Ben Maitland on programmatic buying. #ClickZLive @bloomreachinc
— Mike Cassidy (@mikecassidy) August 14, 2014
Up to 1/3 of all consumer spending is influenced by social interactions = $940 billion annually. McKinsey @shellkillebrew #czlsf
— Lee Odden (@leeodden) August 13, 2014
Whoever owns the data owns the budget. Data tells the story. @AaronKahlow @LoveGhirardelli #learndigital #CZLSF
— Kelly (Nash) Crummer (@KelCrummer) August 13, 2014
SEO is not optimizing for search engines, it’s optimizing for people who use search engines #CZLSF
— Elisabeth Wendl (@eliwendl) August 13, 2014
Average company uses on average 6 social networks to advertise brand. They don’t know which ones actually work. @kgriwert #CZLSF
— Tara Banda (@Tbanda) August 13, 2014
Social PR: 1.Have social policies in place. 2.Monitor (@trackur) 3.Don’t sue naysayer 4. Fix prob 5.Have personality #CZLSF @SimonHeseltine
— Katherine Griwert (@kgriwert) August 13, 2014
“Mobile changes everything…and we’re only in the 2nd inning” #czlsf
— michellealicea (@michellealicea) August 12, 2014
Prepare, listen, respond: 3 takeaways for protecting your brand in social media. –@SimonHeseltine #CZLSF
— Cory Reed (@coryereed) August 13, 2014
“People were upset with FB tests, but if you’ve visited a website you’re part of an experiment-the web is an experiment.” @AdamSinger #CZLSF
— Katherine Griwert (@kgriwert) August 14, 2014
“Never assume always test” @GWinslow #CZLSF
— Gabriel Reynaga (@GabrielReynaga) August 14, 2014
#CZLSF @sharithurow UX is not about opinion – yours or design group or developers – but user expectation
— wsnyder (@wsnyder) August 13, 2014
@gregstuart – 76% of marketers say mobile is the closest you can get to your consumer. #CZLSF @clickzlive
— Chris Moore (@ctmoore91) August 12, 2014
Were you at #CZLSF? Let us know your favorite discussions in the comments!
