A B2B Content Marketing Agency, Defined
Your digital marketing strategy depends on your audience. That’s why there’s a distinction between B2B and B2C content marketing. B2C involves talking to the general public, while the other — B2B — needs to grab the attention of someone who already has at least some prior knowledge in the field.
For that reason, outsourcing to B2B content marketing agencies might be in your best interest. Experts in content marketing know exactly how to guide your target audience – the B2B buyer – down the sales funnel.
Who We Are
As a content marketing agency, Brafton helps businesses through every stage of the sales process, from customer attraction to retention.
That means our content creation services are wide-ranging. We write informative blogs and thorough white papers. We design custom graphics and shoot high-quality videos. We conduct SEO research to help your content rank highly. We share our expertise with you so you can improve your own marketing strategy.
Achieving Your Goals Together
When you partner with Brafton, we don’t just want to see your sales improve. We want to see you rise to the top of your industry and leap to the forefront of your audience’s mind. Our content will help you with:
We know B2B marketing poses unique challenges. That’s why we take the time to get to know your business and your industry, identify your target audience, conduct SEO research and more.
What to Look for in a B2B Content Marketing Agency
There are a lot of options out there. Ask yourself these questions when you come across a B2B content marketing agency.
What Do They Offer?
With so many types of content out there, content marketing agencies vary in what they offer. Some may only offer writing services, while others solely offer videos and graphic design. As your business grows, you’ll want to publish many different types of content, so you’ll want a B2B marketing agency that can do it all.
At Brafton, we offer content creation services that range from written content to videos, illustrations and more. We also provide other marketing services, like SEO analysis, social media and email marketing.
Are Their Prices Competitive?
It’s a basic rule: Check the price tag before you buy. A content marketing agency can be everything you’re looking for and more, but if their rates are too high, it’s not the right relationship.
The whole point of hiring a content marketer is to make more money. If they charge you more than they help you generate, their services aren’t worth it.
Brafton’s prices are some of the most competitive on the market. You pay for what you get, and no more. Our quality content will help your brand drive sales, giving you the best possible return for your spend.
Do They Succeed?
Price isn’t everything, though. It’s bang for your buck that matters. You want to find a content marketing agency that will not only give you the best price, but the best results.
Look for customer reviews and case studies on the agency’s website. Read testimonials from businesses that have worked with the agency before. Research the agency’s clients to see how successful they have become since the partnership began.
When it comes to our success, the proof is in the pudding. Brafton’s content marketing services have helped companies throughout the world get their names out there, improve their sales and become leaders in their industries.
Consulting in data analytics and planning processes can be hard to express to people that aren’t in the industry. But Brafton takes our outlines or slides, breaks them down and delivers exactly what we are looking for.”
– Tori Hvizdak, Marketing Manager at Allitix
B2B Marketing Services
B2B marketing involves many steps: Getting your name out there, generating leads, converting leads to customers and finally wowing those customers to the point that they recommend you to others. Since there is so much involved in B2B marketing, it only makes sense that the services are wide-ranging.
At Brafton, content creation is our bread and butter. Content ranges from written assets—like blog posts, email marketing, white papers and eBooks—to videos, illustrations, infographics, animations and web design. And that doesn’t even scratch the surface.
To ensure your business is going to get the best collateral possible, it’s important that the marketing agency has teams designated to the different types of content. You don’t want videographers tackling your written content or writers handling your graphic design. Quality content requires marketers that are experts in their fields.
That’s why at Brafton, we have distinguished departments for each type of content, and we only hire the best of the best.
Our experts aren’t just pros at creating content—they also come up with strategies for what kinds of content your brand needs, and they determine which channels are best for showcasing it. We base our content strategy off of your specific goals, and we monitor the plan’s success by analyzing your website performance.
Whether your goal is to build your social media marketing, engage leads from untouched channels with interactive content and marketing automation, bump up your sales numbers or pivot returning customers into brand evangelicals, we’ll come up with the content strategy tailored to your unique needs.
How to Measure B2B Content Marketing ROI
A B2B content marketing agency shouldn’t just deliver your custom-made content and then send you on your merry way. They should also help you analyze if it’s truly working, or if adjustments need to be made.
That’s why at Brafton, our relationship doesn’t end after we deliver your content. We stick with you to make sure it’s doing exactly what it was designed to do, and we’ll help you determine the success of your content marketing strategy.
Determining the ROI of your B2B content marketing can be difficult, because the metrics for this analysis depend on the content’s place in the marketing funnel.
Top of funnel content: Awareness.
This includes your blog posts, eBooks, newsletters and the like. These might not directly drive sales, but they get your name out there. To measure the success of these types of content, look at clicks, follows on social media, impressions and other metrics like these.
Middle of funnel content: Interest.
This includes your downloadable assets—the pieces of content an audience member saves for later, rather than just looking at once. Like top of funnel content, these assets might not generate sales immediately. But, if successful, they’ll receive more than just clicks and impressions. The success of these assets can be measured by downloads.
Middle of funnel: Consideration.
Slightly further down the sales funnel is where your customer is interested, but they need a little more of a push to be convinced that your brand is better than their other options. What’s essential in this stage is social proof that your business is quality and trustworthy. This can be in the form of customer success stories, testimonials and positive reviews.
Bottom of funnel content: Decision.
This includes the pieces of content that lead your prospects to the sale, like online forms and CTAs. Your sales numbers will be an indication of the success of these pieces, but not entirely. Emails or inquiries through your contact page as well as submitted forms are also good indicators.
Look for a B2B content marketing agency that not only delivers top-notch content, but also helps you analyze if it’s working for you.
Brafton can be that partner.