Why Brafton for HubSpot Management?

Content: We Power Your Marketing Engine With Great Content

Content is the fuel that powers modern marketing automation. As a global leader in creative content marketing—and an official HubSpot Platinum Partner—we’re ideally positioned to help you maximize the value of your HubSpot investment. 

Our data-led, creative content can be used for:

HubSpot is a highly intuitive CMS, but it cannot help you create search-optimized blog posts and landing pages that will cut through the noise and help you achieve your commercial objectives—let alone videos, graphics, white papers, eBooks and all the other digital-marketing collateral that your users come for. That’s our specialty. It’s what we do best, and it’s just one of the ways we fuel inbound-marketing engines like HubSpot.

Few marketing automation tools rival HubSpot’s email marketing capabilities. But good email-marketing tools don’t win new business—the content delivered through those tools are what make the difference. Our consultants and writers are skilled email marketers who know how to craft copy that wins clicks and drives action. 

HubSpot makes lead scoring incredibly straightforward. We make it easy for you to create highly targeted content campaigns based on those lead scores. This ensures that each new content campaign is more carefully targeted and ultimately more successful than the one that came before it.  

HubSpot also has rich, in-depth analytics. Our consultants can use these dashboards in tandem with Google Analytics and other sources of data to develop actionable reports.

We’ll show you what’s working about your current content marketing efforts, what isn’t and provide next steps to multiply the value of your wins.

Technology: We Steer Your Campaigns With On-Demand Martech Expertise

Our expertise doesn’t end at content marketing. We’re a full-service digital marketing agency, which means we can do it all—strategy, technical SEO and, yes, marketing automation. We’re not just marketers; we’re also technologists.

As an official HubSpot Platinum Solutions Partner, we’re fully equipped to manage your HubSpot instance, end to end, or à la carte. This includes:

Software Management

  • Initial tech stack analysis.
  • Implementation and migration.
  • Integration: Brafton’s API integrates directly into HubSpot, enabling seamless publication of blogs, collateral and other content.

Email Marketing

  • Email list & audience management. 
  • Persona development & segmentation.
  • Email content creation.
  • Email automation. 
  • Email newsletter.
  • Promotional email.
  • Full-service campaign management.

Content Strategy

  • CMS management.
  • PPC management.
  • Content creation.
  • Lead-capture forms. 
  • More.

Results: We Get You to ROI Efficiently and Effectively

We can maximize HubSpot’s value through your entire sales funnel with our end-to-end inbound marketing capabilities. This includes:

Creating SEO-fueled content that your target audience will find on search. 

Optimizing your landing page UX and creating forms that will help you turn users into leads.

Writing and designing eBooks, infographics, white papers, online quizzes and other collateral that will help you capture even more leads.

Nurturing your lead lists through newsletters, asset launches, drips and other email marketing campaigns. 

If it’s Fueled by Content and Enabled by HubSpot, We Can Do It

It would be misleading to stop at “CRM” when describing HubSpot. Likewise, it would be misleading to stop at “content creators” when describing Brafton. Sure, we create content, and you can use that content to fuel your HubSpot-driven campaigns — or we can create the content and help you employ it as part of your inbound marketing strategy.  

À la carte, or end-to-end, we make one of the best marketing tools in the world even better.