Brafton Local SEO Services
Brafton’s deep SEO experience allows your company to appear in local business listings,
Google Maps and Google SERPs – all within the same SEO strategy.
Our strategists and consultants craft campaigns to capitalize on your organization’s near-
and long-term commercial opportunities, pushing your digital presence forward every
day with local SEO that converts.
Here’s a quick rundown of expert SEO services you can expect from your Brafton team:
- Google My Business optimization.
- Local citation management.
- Brand monitoring.
- Reputation management.
- Localized content creation.
- Localized site copy refreshes.
- Localized metadata analysis and optimization.
- Targeted link building.
- NAP (name, address, phone #) verification.
- Customer review solicitation and response.
- Mobile optimization.
- Structured data markup.
- Business directory optimization.
- Google Maps ads.
- Google Posts publishing.
- On-page optimization.
Brafton SEO services are fully customizable to your company’s unique needs, today and tomorrow. They can be purchased together as part of a larger SEO campaign, or contracted a la carte as needed over time.
As your target demographic, industry or products change, our services evolve right alongside them.
Local SEO Ranking Factors
Organic SEO ranking factors have an enormous impact on whether your company is
visible online and how much traffic you can expect to generate.
While the core tenets of SEO apply in principle, local SEO follows subtly different
practices because the ranking factors in play are weighted differently in the eyes of
Industry studies have shown that the top local SEO ranking factors that should
influence your marketing campaigns are:
An investigation of these correlations reveals that local SEO services must be tailored to
user experience, because customer reviews and social commentary have an outsized
impact on your site’s ranking potential. In terms of local SEO best practices, the above
ranking factors are a great starting point on which to build your next campaign.
Local Marketing for a Local Market
Brafton’s local SEO work increases your presence in search, in local listings and in online
directories of every kind.
For brick-and-mortar shops with one storefront, your potential customers may be the local
foot traffic outside your door. For digital-first stores, your chief audience may be anyone
querying search engines with local phrases or questions.
To earn the attention, trust and authority of your local market segment, Brafton SEO experts
capitalize on any and all local citations we find across the web. Those citations often come
from online directories like:
- Google My Business.
- Better Business Bureau.
- Facebook Marketplace.
- Bing Places.
- Chamber of Commerce.
- Angie’s List.
- Merchant Circle.
- LinkedIn Company Directory.
- Apple Maps.
Our local SEO marketing services put your business front and center – in both the
physical and digital realm – creating a branded, widespread customer experience for
your local marketing niche.
How Local SEO Fits With Other SEO Campaigns
How Local SEO Fits With
Other SEO Campaigns
Local SEO isn’t an isolated effort. It can be combined with other digital marketing
tactics, as well as larger SEO campaigns that target audiences in different
geographies, markets or stages of the sales funnel.
Brafton’s specialized approach to content marketing and SEO is agile enough to keep
pace with changing Google algorithms and customer expectations. And that means
developing optimized strategies for your business as it undergoes any transitions,
interruptions or expansions.
As such, your company may need to tap into SEO services outside of or in addition to
local SEO – and we’ve got you covered.
Brafton’s SEO experts engineer bespoke campaigns for:
- Region-specific organic content creation.
- Geo-targeted long-tail keywords.
- High-value link building.
- Broad, location-agnostic keyword ranking.
- Featured snippet optimization.
- Enterprise-level link building.
- Multi-site, multi-brand management.
- Advanced audience segmentation and list building.
- Multi-national content creation.
- Language localization.
- Multi-domain and multi-site management.
- Global keyword research.
How Local SEO Fits With Other SEO Campaigns (part 2)
We also work laterally across many different content formats and technical
If you need search engine optimization, you’ve come to the right place.
Learn more about our Local SEO Services.