Local SEO Services
83% of U.S. shoppers say they used an online search engine before visiting a store.
76% of people who conduct a local search via mobile visit a physical location within a day – and 28% make a purchase during that visit.
Local SEO brings real people to your store and delivers the ROI you’re looking for.
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Brafton Local SEO Services
Brafton has been a leading digital marketing agency for 10+ years, and we’ve adapted our local SEO service alongside industry changes and best practices. Our SEO experts know what it takes to get your company to appear in local business listings, Google Maps and Google SERPs – all within the same SEO campaign.
As a full-service local SEO agency, our strategists and consultants craft campaigns to capitalize on your organization’s near- and long-term commercial opportunities, pushing your digital presence forward every day with local SEO that converts.
Here’s a quick rundown of expert SEO services you can expect from your Brafton team:
- Google My Business listing and optimization.
- Google Map marketing and advertising.
- Local citation management.
- Local listing monitoring.
- Brand monitoring.
- Reputation management.
- Localized content creation.
- Localized site copy refreshes.
- Localized metadata analysis and optimization.
- Keyword research.
- Targeted link building.
- NAP (name, address, phone #) verification for multiple locations.
- Customer review solicitation and response.
- Mobile optimization.
- Structured data markup.
- Business directory optimization.
- Google Posts publishing.
- On-page optimization.
- Google Analytics setup.
Brafton SEO services are fully customizable to your company’s unique needs, today and tomorrow. They can be purchased together as part of a larger SEO campaign, or contracted à la carte as needed. Either way, you’ll always have a local SEO expert at your disposal.
And as your target demographic, industry or products change, our services evolve right alongside them.
Google as Your Homepage
We take a methodical, data-backed approach to engineering SEO victories, and that often starts with optimizing your brand across Google’s suite of interconnected applications.
Google automatically exports the business data from your Google My Business account to a number of other important online marketing channels, including:
- Google Maps.
- Local 3-packs.
- Knowledge panels.
- Google Posts.
- Mobile SERP carousels.
That said, the proper transfer and population of this information – addresses, services, etc. – is only possible if your Google My Business profile is appropriately claimed, set up and optimized.
With Brafton, every Google SERP effectively serves as the front door to your business. When searchers need you, they find you.
Local SEO Ranking Factors
Organic SEO ranking factors have an enormous impact on whether your company is visible online and how much traffic you can expect to generate.
While the core tenets of SEO apply in principle, local search follows subtly different practices because the ranking factors in play are weighted differently in the eyes of search engines.
Industry studies have shown that the top local SEO ranking factors that should influence your marketing campaigns are:
- On-page signals: 32%
- Link signals: 31%
- Behavioral signals: 10%
- Personalization: 7%
- Google My Business signals: 7%
- Citations: 6%
- Reviews: 6%
Local SEO services must be tailored to user experience because customer reviews and social commentary have an outsized impact on your site’s ranking potential. In terms of local SEO best practices, the above ranking factors are a great base on which to build your next campaign.
Local Marketing for a Local Market
Brafton’s local SEO work increases your presence in search, in local listings and in online directories of every kind.
For brick-and-mortar shops with one storefront, your potential customers may be the local consumers on your street. For digital-first stores, your chief audience may be anyone querying search engines with local phrases or questions.
To earn the attention, trust and authority of your local market segment, Brafton SEO experts capitalize on any and all local citations we find across the web. Those citations often come from online directories like:
- Google My Business.
- Better Business Bureau.
- Facebook Marketplace.
- Bing Places.
- Chamber of Commerce.
- Angie’s List.
- Merchant Circle.
- LinkedIn Company Directory.
- Apple Maps.
Our local SEO marketing services put your business front and center – in both the physical and digital realm – creating a branded, widespread customer experience for your local marketing niche.
How Local SEO Fits With Other SEO Campaigns
Local SEO isn’t an isolated effort. It can (and should) be combined with other digital marketing tactics, as well as larger SEO campaigns that target audiences in different geographies, markets or stages of the sales funnel.
Brafton’s specialized approach to content marketing and SEO is agile enough to keep pace with changing Google algorithms and customer expectations. And that means developing optimized strategies for your business as it undergoes any transitions, interruptions or expansions.
As such, your company may need to tap into SEO services outside of or in addition to local SEO – and we’ve got you covered.
Brafton’s SEO experts engineer bespoke campaigns for:
- Region-specific organic content creation.
- Geo-targeted long-tail keywords.
- High-value link building.
- Broad, location-agnostic keyword ranking.
- Featured snippet optimization.
- Enterprise-level link building.
- Multi-site, multi-brand management.
- Advanced audience segmentation and list building.
- Multi-national content creation.
- Language localization.
- Multi-domain and multi-site management.
- Global keyword research.
We also work laterally across many different content formats and technical disciplines, providing:
If you need search engine optimization, you’ve come to the right place. There’s no such thing as an SEO service that we don’t offer.
Local SEO, Big Results
Traditional SEO companies may only be proficient in old-school SEO and nothing else.
We’re not a traditional SEO company. At Brafton, SEO strategies can be localized, but their results are supersized. Furthermore, we can simultaneously act as your local SEO company while also working on your national or global search campaigns. In other words, we’re the only SEO company you need.
Up and down the sales funnel, and throughout the customer journey, your dedicated team drives results regardless of scale. From conception to creation to conversion, the full lifecycle of your digital marketing is optimized for the qualified leads you intend to earn. This translates to cold, hard ROI.
Meet with a Brafton local SEO consultant to start getting the local results your business needs.
Not in the US?
We offer local SEO services all over the world: