eBook

How to measure digital marketing effectiveness (2018 edition)

Are your campaigns successful? Prove it.

Case Study

Brafton creates a connection with Jackson nurses and therapists

Learn how Brafton blog writing helps Jackson Therapy Partners reach two distinct audiences in the healthcare staffing industry.

eBook

Gated content: Everything you need to know

Some love it, some don’t, but it really does work. Here’s how to leverage gated content to find quality leads.

eBook

Creating a content strategy that will sustain company revenue for years to come

Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics?

eBook

8 types of infographics you should be using in your content marketing

Humans process information visually, so why not communicate with prospects through imagery?

eBook

How to conduct a comprehensive marketing audit

Transform your business with targeted marketing insights and competitive analyses.

Case Study

Escoffier revamps online brand with custom site redesign from Brafton

Learn how Brafton redesigned Auguste Escoffier School of Culinary Arts’ website for better user experience, easier navigation and stronger brand awareness.

eBook

SEO in 2018: How to keep pace with the SEO curve

What search trends should be on your radar this year?

eBook

Content marketing metrics that matter (and those that don’t)

Are you unknowingly skewing your analytics reports?

Case Study

How Brafton’s multiasset content strategy delivered 5 years of results for Jagged Peak

Higher engagement, more traffic, better workflows: It’s been all that and more since Jagged Peak and Brafton partnered in 2013.

eBook

What is Account-Based Marketing, and is it right for you?

The No. 1 challenge marketers face is generating high-quality leads. Is ABM the answer?

Case Study

How Brafton helped TAB Bank successfully reinvest in content marketing

Delivering eBooks, white papers, case studies and infographics that surpassed expectations laid the groundwork for reinvestment in content marketing and superior prospecting.

eBook

The ultimate guide to content syndication

What you need to know about web syndication in 2018.

Success Story

This is how content marketing is supposed to work (video)

Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

eBook

The roadmap to successful email marketing in 2018

You can’t afford to disappoint thousands of subscribers. So don’t.

Case Study

How Brafton helped USC Consulting Group turn top-of-funnel traffic into new business

Learn how Brafton helped this operations management consulting company achieve content marketing success through great strategy and downloadable assets.

eBook

Everything you need to know about Google Local Business Cards in 2018

Capture high-intent local leads with an optimized Google My Business Listing (plus much more).

eBook

Your 2018 guide to 16 types of written content

Every line of copy, every word has value tied back to your content marketing goals.

eBook

How to drive your entire sales cycle with content marketing

To capitalize on your sales funnel you need a content funnel.

Case Study

CloudSmartz drives brand awareness and qualified leads with Brafton

See how Brafton content marketing and promotional services helped this global software engineering firm achieve brand awareness and numerous qualified leads.

eBook

How to sell a content marketing program to your boss

Sometimes SEO-friendly content isn’t all that matters. Pre-launch, it’s CEO-friendly content that counts.

Success Story

How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]

Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.

eBook

10 quick SEO wins to show your CEO in 2018

The SEO priorities to focus on starting right now.

eBook

10 content marketing tactics to scrap in 2018 (and what to replace them with)

Don’t be caught red-handed making these mistakes.

eBook

Converting HTTP to HTTPS: A content marketer’s guide

Security matters, make the switch today!

eBook

Your complete guide to inbound marketing best practices in 2018

Scrap the cold-calling and generate higher-quality leads.

eBook

Predicting the future of content marketing

Ensure your content marketing strategy isn’t obsolete in six months

eBook

A content marketer’s guide to creating personas

Turn your data into personas, and your personas into revenue.

Success Story

A positively easy technique for measuring content marketing [success story]

We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:…

Case Study

CMR & Associates, Inc. unlocks database for its customers with version 2.0

Learn now CMR & Associates, a finance and insurance company, launched a complex website redesign with a cloud-based secure database for domestic and international clients.

eBook

2017 content marketing benchmark report

How does your site stack up against industry standards?

Case Study

Survey & Ballot Systems finds success with site overhaul

Learn how this leading technology company found success from a full website redesign project.

eBook

The definitive B2B content marketing guide

Boost your B2B content marketing with proven best practices.

eBook

How to elevate your brand with content marketing

Content is vital to support brand development and maximize return on investment.

eBook

Lights, camera, ROI: How to track and maximize your video marketing

Video marketing is mandatory for modern businesses. Make sure yours is paying off.

eBook

How to measure content marketing ROI

Find out how to measure the success of your content marketing strategy

eBook

Visual content marketing is now, are you prepared?

Cut through the content marketing noise with eye-catching imagery.

Success Story

How we increased newsletter subscriptions by 532% [success story]

“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said…

eBook

Make it count: How to measure digital marketing effectiveness

Focus on the metrics that matter to drive ROI on your digital marketing strategy.

Success Story

You want ROI? Here it is [success story]

We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.

eBook

Google Analytics goals: Your ticket to going platinum

Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can! Follow this step-by-step guide to…

Case Study

Carey International takes the fast lane to social media success

Brafton’s immersive approach to social media marketing helped one chauffeur and transportation logistics company grow their social presence tremendously.

White Paper

How to do keyword research in 2017

Outdated keyword practices won’t get you anywhere. This guidebook will walk you through the most current, and most effective, approach to using keywords effectively.

Success Story

Putting the pedal to the site traffic metal with social media [success story]

Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.

Success Story

Rethinking social media strategy in 2017 [success story]

One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.

eBook

Pay to play: How to use social ads for lead generation

Maximize your content marketing reach and pull in leads by understanding the intricacies of social ad spend.

Case Study

Longevity Centres: PPC management leads to more calls, more efficiency

A more focused approach to paid ads gives holistic medical provider Longevity and Stem Cell Centres a more efficient way to attract qualified leads.

Case Study

Consero Global captures leads and attention with Brafton content

See how Consero used Brafton content to take their newsletter marketing to the next level, drive up open rates and bring in more qualified leads.

Success Story

Close the lead generation gap with mid-funnel content [success story]

Are you seeing a lot of organic traffic but not enough conversions? You might need to invest in more mid-funnel content.

Success Story

Burn it to the ground – an SEO story [success story]

No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.

eBook

Don’t fall behind: SEO tips for 2017

Stay on the front lines of search engine optimization using today’s leading techniques.

Success Story

Not all scary numbers want to eat you [success story]

B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

Success Story

Stock images are dying (and we killed them) [success story]

A closer look at how custom graphics saved a Brafton client’s blog from suffering the same unfortunate fate as stock images.

Success Story

The best content types for winning social ad campaigns [success story]

How to get more eyes on your Facebook ad with the right type of content targeted at the right audience.

eBook

Reuse, recycle, repurpose: Reach wider without creating more

How to repurpose content to influence your audience & boost your visibility.

eBook

Free repurposing worksheet for top-performing content and audience intent

A two-page worksheet to guide you to the best content to repurpose. Download PDF Download Word Doc

Success Story

Winning social strategies start with great content [success story]

Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast.

eBook

What marketers need to get the buyer persona conversation started with sales

How to bring together two departments with different views of the same goals.

Case Study

Mobile Mini: Content diversity builds brand awareness, increases traffic

This portable storage company utilized Brafton’s content marketing services with the goal of increasing brand awareness and organic search traffic.

Success Story

5 marketing results that prove the value of video blogging

A look at one Brafton client’s video blog success, plus a few examples of different approaches you can take for video blogging.

Success Story

Search landing pages could be the answer to more qualified web leads [success story]

Search landing pages move buyers further down the sales funnel. Here’s proof from a client in the finance industry.

Success Story

The 7-step checklist for 186% more blog revenue [success story]

Blog traffic equating to actual revenue can be a mystery for marketers who haven’t given content a chance. Here’s how one client took 7 steps to achieve blog revenue.

eBook

Content marketing tips for 2016

Brafton’s digital marketing experts are sharing bite-sized tips for better marketing results in the new year.

Success Story

Want 61% more blog sessions? A targeted content strategy could be the answer [success story]

Lack of audience targeting could be the reason why your blog doesn’t resonate with readers. Here’s how one client turned that around.

Case Study

General Financial: Drives website traffic with newsletters

General Financial’s partnership with Brafton has boosted the military loan brand’s web marketing efforts significantly. A single quarter into the organic content strategy, traffic to the blog increased 117 percent.

Success Story

How social media event coverage builds relationships with industry influencers

Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.

Success Story

Educate more, sell less: A success story for a bigger, more qualified online audience

Content marketing results for an IT security brand? 172% more blog traffic year over year.

Success Story

Where to place CTAs for an 83% increase in blog revenue

The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.

Success Story

How to create a social media strategy that caters to diverse audiences

Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.

Success Story

Content marketing less is more: Fewer articles, more depth boosts web traffic & sales

Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.

Success Story

How to build an ecommerce blog for 535% ROI

This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.

Success Story

Why diversify content? Success story – 94% more organic traffic & new leads

Industry: Human ResourcesContent: Blogs, video, infographics, whitepapers, social media Highlights:  +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s founded…

Success Story

3 steps to lowering your corporate blog’s bounce rate (by 80%!)

Industry: Assisted livingContent: In–depth blog posts, news articles, social media promotionHighlights:  80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors (whether for…

Success Story

How to get 25% more referral traffic through email newsletters

The missing piece in your content marketing puzzle? Email newsletters

Success Story

How a finance brand earned 716% more Facebook fans with contests

Industry: FinanceContent: Social media contests Highlights:  716% follower increase within six months People are picky about the brands they follow on social media. Most audiences want to be entertained or…

Success Story

How to build web conversions when people “don’t get” what you do

A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.

Success Story

3 must-haves for a winning social media strategy

Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.

Success Story

How to craft a blog that drives 4x site average web leads

Blogging for conversions? Here’s the strategy we suggest.

Success Story

Success story: The healthcare company that’s generating leads with content marketing

Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.

Success Story

Looking for more web leads? Here’s a strategy that got 480% more conversions

An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.

Success Story

How a company blog brought in 5x more revenue year over year

A content marketing strategy modernized this specialty shoe brand by building its search presence and starting a new (& growing) revenue stream.

Success Story

Brides say ‘I do’ to wedding brand with catchy list articles

Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.

Success Story

How to get more organic traffic? Update your landing page content

Has it been too long since you updated landing pages? We helped our client optimize for search & UX to get 20% more organic traffic.

Success Story

Content marketing influences 51% of web conversions for insurance company

Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.

Success Story

How a healthcare company got 1800% more organic traffic (in less than 2 months)

A content strategy helped one of Brafton’s healthcare clients get more organic web traffic and build relationships with patients looking for care.

Success Story

3 signs your content marketing strategy is a success

An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.

eBook

Content for social: The ultimate guide

Find the networks where qualified leads are waiting for you, and the content to hook them.

Success Story

How to lower ecommerce abandonment rates with content

Brafton’s content strategy focused on SEO & engagement, but it helped our ecommerce company generate more conversions.

eBook

Complete guide to content for SEO

Learn how to apply search best practices to content for improved SEO and more qualified leads.

Success Story

Content increases IT training web sales 91% & overtakes competitor

Brafton’s client that offers IT training to professionals built a content strategy that increased its search presence and generated more sales.

Success Story

Content increases software company’s search rankings & organic traffic 133%

Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.

Success Story

Payment processing company gets 204% more organic traffic with content marketing

Here’s how a payment processing client increased organic traffic 200% and started ranking for long-tail keywords with a content strategy.

Success Story

Social media posts influence 71% more purchases for ecommerce company

Can social media marketing drive sales? This ecommerce client proves it can – here’s how Brafton’s social strategy attracts followers, drives traffic & sales.

Success Story

Video marketing for dual wins: More traffic, more subscribers

Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:

Success Story

Inside a content strategy that generated 107% more web leads

A travel agency partnered with Brafon for blogs, and a diverse content strategy and 123% more web conversions, including 107% more direct leads.

Success Story

How graphics can lift website engagement 225%

One Brafton client added custom graphics to its blog and nearly tripled engagement. Here’s a look inside the strategy, with tips for your marketing.

Success Story

The results are in: Videos make websites 2x more engaging

Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.

Success Story

3 Ways blog content helps ecommerce brands sell online

This is how an ecommerce company worked with Brafton to increase its brand presence online through a custom blog content strategy.

Success Story

An immersive reading experience increases blog engagement

Here’s how we helped a staffing agency create blog content that engaged vistors as they learned about the brand’s services.

Success Story

Why outsourcing works: LinkedIn shares & traffic soar with one-team approach

One of Brafton’s clients executed a project with original reporting, trending blog content and custom visuals for a surge in traffic and social shares.

Success Story

Writing for social media: Visual topic nets thousands of shares

A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.

Success Story

How a tech company became a thought leader through blog content

Brafton helped a tech company build a content marketing strategy that helped it become a thought leader through social sharing. Here’s how:

Success Story

Content for demand generation – ecommerce company sees 840% ROI

An ecommerce company worked with Brafton to build a demand generation content marketing strategy that generated significant revenue.

Success Story

Promotion power: Content distribution increases organic traffic 197%

Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.

Success Story

How LinkedIn became a top traffic source for a telecom company

One of Brafton’s clients turned LinkedIn into a top source of referral traffic with an audience-focused social media strategy.

Success Story

The content strategy that generated 17% more conversions in a quarter

Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.

Success Story

An overnight success story: Video content gets 10,000 YouTube views

A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.

Success Story

Content conversions provide 900% ROI for IT training company

Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.

Success Story

Content engagement increases 13% with a visual upgrade

By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.

Success Story

Content ROI grows 50%: Oral care company generates traffic & conversions

A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.

Success Story

Insurance provider grows organic traffic & conversions with content marketing

Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.

Success Story

How a commercial blog beat well-known publishers in search

One Brafton client’s corporate blog ranked at the top of search results for a targeted keyword, beating out well-known publishers.

Success Story

Video blogs quickly become most valuable content for marketing

One Brafton client saw just how quickly video content can have an impact on marketing results when it added video blogs to its web strategy.

Success Story

Want 20% more web readers? Diversify your content strategy

A Brafton client diversified its content strategy and saw 20 percent more readers on its website.

Success Story

Tell a better story: Long-form, in-depth articles get 2x as much engagement

Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.

Success Story

Content marketing builds brand awareness for 200% more organic visits

One of Brafton’s clients shows how content marketing services can help brands kill two birds with one stone – driving traffic and increasing brand awareness.

Success Story

Content right-ing: A scholarly voice & fresh look increase traffic 35%

By adding visuals and refining the content writing style, one Brafton client attracted a wider and more qualified audience.

Success Story

How you know your content marketing is paying off

Content marketing was driving 67 percent of all organic traffic going to a website, making the strategy indispensable to the company.

Case Study

MobileCause: Generates leads with infographic marketing

Find out how Brafton’s graphic marketing team helped our client generate hundreds of leads with a custom infographic.

Success Story

This simple change can get people to stay on your site 28% longer

Adding featured images to posts can significantly impact your content’s success. Here are the results a Brafton client saw when it started using pictures.

Success Story

Creativity is KEY: Custom headlines increase video content views & engagement

One of our clients saw just how powerful a good headline is when they added custom titles to video content and got twice as many viewers.

Success Story

3 Signs organic search is working harder than your paid campaign

Here’s how one of our clients discovered that organic search traffic – not paid ads – bring in its highest-converting audience.

Success Story

Less noise, more talking: Twitter campaign attracts more than 100% new followers

Social marketing can be hard to master. One of our clients sees great results by sparking conversations with its customers online.

Success Story

Why it pay$ to cut the jargon: A content marketing success story

One of Brafton’s client proves why it’s valuable to have writers on your content marketing team – Posts get more clicks and conversions.

Success Story

Content payoff: Blog attracts qualified audience that converts 2x as often

One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.

Success Story

Graphic redesign increases homepage conversions 200 percent

Industry: CommunicationsContent: New graphic CTAsHighlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on your…

Success Story

Measuring video marketing success – Site sees 34% lower bounce rate

Companies that create video content will see their engagement metrics improve and bounce rates drop – Here are results from one of our clients.

Success Story

Educate & inform readers: Lifestyle content gets more traffic

A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.

Success Story

Want to know how to get 150 percent more unique visits to your content?

Companies are getting more unique visits to their content when they put content where visitors and crawlers can see it.

Success Story

How an infographic helped a company break its lead gen records

Infographics drive results beyond clicks when companies promote them properly – Here’s how one company earned its biggest lead gen day ever.

Case Study

Pinnacle Business Systems sees sudden Twitter engagement with social contest

Learn how Brafton helped one client boost its Twitter follower count, increase engagement and drive referral traffic to the company homepage.

Success Story

SEO landing pages help company land 135% more search traffic

Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.

Success Story

The flywheel effect: Content archive drives 61 percent more organic traffic

One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results.

Success Story

Infographics engage visitors & entice clicks for a better CTR

Industry: Healthcare ITContent: Infographic plus written contentHighlights: Custom infographic helps company see 25 percent CTR for CTAs Infographics are a great way to compress a lot of data or relay…

Success Story

Buyers DO find brands online – Company gets 38 percent of traffic from mobile

One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.

Success Story

Longer content builds trust – eBooks increase average deal size 16%

Content marketing isn’t just about short, search-friendly blogs. Learn how one Brafton client generated larger deals with long-form eBooks.

Success Story

Blog content, the secret weapon for converting leads from paid & organic search

A Brafton client learned first-hand that content builds trust, and supports conversion opportunities coming from all channels.

Success Story

Site revamp improves content-driven conversions by 300%

One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.

Success Story

Visitors flee boring websites – Video content increases dwell time 6x

Video content can help companies get visitors more engaged on their websites – One Brafton client saw dwell time increase 6 times.

Success Story

Want 101 percent more traffic? Commit to a content strategy

Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.

Success Story

It pays to keep a close eye on analytics – a 404 error recovery story

Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.

Success Story

Picture perfect: Why visuals are worth 35 percent more pageviews

Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.

Success Story

Content readers are 566 percent more likely to convert

People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.

Success Story

Bad layouts can kill content marketing ROI: Small changes, big impact

Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.

Success Story

Being there is half the battle: Blog content must be discoverable to drive results

One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.

Success Story

B2B triples followers in a year with a steady stream of Twitter content

One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.

Success Story

Stuck on a single approach? Get more traffic and engagement with an agile strategy

Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.

Success Story

Good blog content keeps visitors from bouncing off the page

The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.

Success Story

Getting conversions where they count: An enterprise software success story

One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.

Success Story

Use content analytics to steer your marketing strategy: Winning the numbers game

Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.

Success Story

How a B2C nailed it with Pinterest marketing: Students drive social traffic

Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.

Success Story

Remove bad links for SEO recovery: A Penguin penalty comeback story

Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.

Success Story

The data doesn’t lie: Blog content makes your site stickier

Blog content is an important part of online marketing strategies because it brings in new visitors and gives them a reason to stick around.

Case Study

Poolman: Custom content builds presence & yields conversions

Poolman saw its traffic and conversions increase after working with Brafton to develop a organic content marketing strategy.

Success Story

Dedicated social sharing pays ROI dividends: A G+ success story

One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.

Success Story

A data request success: Conversion tracking gives hard numbers for online events

Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.

Success Story

LinkedIn conversations drive referral traffic & social conversions

Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.

Success Story

Proof of content marketing success in a post-keyword SEO culture

SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.

Success Story

Content marketing leads are calling: Dial data success story

One Brafton client wanted specific information about how many website visitors are really converting, and our strategists found the answers.

Success Story

ContentFTW: This is what a link EARNING strategy looks like

Think link earning strategies are too good to be true? Think again – One Brafton client successfully generates organic links with custom content.

Success Story

When bigger isn’t better – Find your money audience for social success

Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.

Success Story

News Content FTW: Proof online publication brings crawlers & customers back

Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.

Case Study

Appian: Drives conversions with video marketing

Appian partnered with Brafton to execute a strategy with consistent and diverse video content that supports the full prospect-to-customer journey.

Success Story

Corporate blogging generates new visits & drives conversions [data]

Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.

Success Story

Is Facebook’s new algo behind brand’s huge social growth?

Facebook recently updated its Newsfeed algorithm to make credible social content more visible online, and one Brafton client may be reaping the rewards.

Case Study

Shoretel Sky: Industry news grows cloud computing authority

Shoretel Sky used industry news and custom infographics to increase brand awareness and increase website traffic.

Case Study

Sunrise Senior Living: Social content builds authority & leads

Sunrise Senior Living built brand authority and generated more leads with a content marketing strategy fueled by Brafton.

Case Study

Daniels Trading: Interactive content fuels authority & traffic

Daniel’s Trading used Brafton’s social strategy and content to strengthen its industry authority and generate both leads and sales.

Case Study

Faronics: Responsive content strategy for traffic & engagement

Faronics implemented a Brafton content strategy that increased organic website traffic and increased on-site engagement.

Case Study

Knovel: Increase SEO links & promote authority with content

Knovel, a leading source for engineering information and data, partnered with Brafton to create content that furthered online thought leadership and visibility.

Case Study

Beauty Bridge: Pinterest contest produces 100s of leads

Beauty Bridge, a cosmetics retailer, partners with Brafton for website content and social marketing.A Pinterest contest alone generated hundreds of qualified leads.

Success Story

Misplaced CTAs are costing you conversions [data]

One of marketers’ primary goals is to continuously drive ROI, but they may miss conversion opportunities if their CTA placement is poor.

Success Story

Proof that landing pages with video provide superior ROI

An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.

Success Story

How simple design tweaks can make your CTAs 40x more successful

Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.