Gain a clear understanding of which content strategies are working and which ones aren’t.
Gain a clear understanding of which content strategies are working and which ones aren’t.
You might just be surprised to find out what the most important benchmarks really are.
Learn what it takes to create impactful sales enablement content.
Distribution channels for marketing are one of the classic “4 Ps.” Discover our 8 top examples of effective channels of distribution to learn more.
Defining your purpose in life is a hefty goal. Perhaps that’s why there are so many bad mission statements out there that we can learn from.
Your step-by-step guide for writing a newsletter that captures your subscribers’ attention and keeps them engaged.
Conquer SERPs with effective SEO, one word at a time.
Learn more about the value of infographics to a brand, from data visualization to increasing engagement.
There’s way more than 11 types of marketing, but this is a good place to start if you don’t have time to read a book this afternoon.
Bored of your go-to closers? For some fun and attention-grabbing inspiration, check out these hilarious email sign offs!
Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story.
Your email font selection means more than you think. Read on to learn the best and worst style choices for email.
Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.
Preparing to lead a podcast interview? Here are some of the best podcast questions you can ask to get the best story from your guest.
You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.
Not all eBooks are created equal — here’s how to ensure yours is a cut above the rest.
Here’s how to turn a concept into a compelling visual communication tool through the graphic design process, from the creative brief to the finished product.
In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.
What you see is what you get when it comes to visual branding and your business. Here’s how to create a successful visual brand identity, and why it matters.
For every obstacle or problem spot, there’s a graphic design challenge you can use to practice.
We talked with Brafton’s in-house design team to hear what graphic design rules they apply to each and every project.
A strong digital presence makes your brand visible, accessible and engaging. Learn more about how to build your company’s digital presence.
When it comes to email newsletters, take a note from TikTok: Less is more. Find out how to optimize newsletter cadence and content for the best open rates.
Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.
Want to improve your cold email subject lines? Discover best practices plus 20 examples to inspire you here.
In this guide, I’ll walk through exactly how you should approach and carry out your content marketing audit from start to finish … and for maximum results.
As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.
How does a large B2B brand in Australia increase lead generation? With a combination of organic & paid campaigns that improve search presence, drive traffic and boost conversions.
Language is a superpower, and so are infographics. Combine them, and you get 500+ backlinks and one AVA Digital Award.
Learn how a content matrix can organize your content marketing strategy and keep your team laser-focused on success.
Check out the cream of the email newsletter crop to see what experts are doing to engage readers and achieve high ROI.
Your strategic marketing process provides the roadmap to cultivate valuable connections with customers and cement your brand in the perfect niche in your marketplace. Here are the most important steps to follow.
Use our local SEO checklist to help your business improve its search engine rank. Download the complete checklist here.
Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.
Infuse your brand identity into every aspect of your marketing strategies with these top branding tools.
How are your content marketing efforts measuring up to competitors?
Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers.
When it comes to generating website traffic, paid sources can’t hold a candle to free sources.
Check out the different types of LinkedIn content that can help boost your content marketing strategy.
Is your marketing strategy lacking in innovation? Explore some of our favorite, innovative marketing strategies from top brands.
Popular types of graphics in content marketing include illustrations, infographics, motion graphics and print-ready materials, all of which help reinforce brand identity and visually communicate with audiences.
Learn the ins and outs of subdomains and how they can impact SEO, analytics and inbound marketing overall. Make your URL structure work for you.
Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.
HTTPS is the new security standard, and marketers who’ve yet to make the switch are already far behind their digital peers.
From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.
Still wading through sloppy content workflows? Our step-by-step guide takes all the guesswork out of optimizing your content creation process.
The email newsletter is king – and these are the best, most catchy newsletter names we’ve ever seen.
If you’re in need of ideas for your next wave of promotional messaging, we’ve got you covered. Get creative and jumpstart your sales with these ideas.
Need more proof that landing pages are crucial to successful inbound marketing? These 12 benefits of landing pages are all the evidence you need.
Content for SEO and thoughtful social media content are a killer combo if your goal is to boost conversions.
Paid marketing refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.
What is visual storytelling and how can your brand use visual media in your marketing? Learn from these visual examples.
Keyword research is the single most important thing you can learn about SEO. How? Right here in this comprehensive guide, designed for experts and newbs alike.
Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.
Ready to amplify your brand by starting a new podcast? Learn about the 8 types of podcasts and how to choose the right fit for your target audience.
These content syndication networks and platforms can help more readers discover your brand.
Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.
Don’t worry, I’m not going to make a pun about organic food and organic marketing.
Internal marketing represents the set of activities that promote an organization’s mission and objectives to its employees.
Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.
Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.
All lifestyle content needs to give something to the audience – namely information, affirmation, entertainment or inspiration.
Have you ever considered what kind of words can influence buying decisions? Or why they have that effect on people? Here’s what we know about money and marketing.
Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
Let’s explore the top IKEA marketing strategies from over the years, with key takeaways marketers in any business can borrow.
Not only are they beautiful works of digital art, highly shareable and great for getting your brand out in front of eyeballs, infographics also pack a serious SEO punch. How? Let us explain.
As powerful as email marketing can be, getting it right isn’t easy.
Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.
Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?
Learn what a marketing framework is, and get step-by-step directions on how to build your own.
More than 150 deliverables later, PerkinElmer continues to see benefits from Brafton’s content.
Content marketing and inbound marketing go hand-in-hand, but what’s the difference? Learn what makes these strategies unique.
The 5 C’s can help you develop an actionable marketing strategy. Follow up on your ABCs by learning more about this situation analysis model.
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?
YouTube optimization made easy with several cost-effective SEO tips.
Quantify your SEO results, starting now.
Testimonials can be a valuable asset to your brand’s ability to retain clients and generate new leads. Here’s how you can craft a successful testimonial, plus some killer examples and why they work so well.
We helped set this boutique cloud optimization firm up for success with a polished new website, and then some.
Technical SEO is like engine maintenance for your website. You won’t get very far without it.
So you’re a social media content creator. Here’s how to turn “posting with a purpose” into a results-driven digital marketing strategy to grow your business.
Allitix consultants have a lot of great ideas; we help put them into words.
Business blogs can be effective tools for getting the word out about your company. Here are a few tips on how to make blogging work for you, along with some top sources of inspiration and insight to follow.
Should you buy Instagram followers? No. Organic follower growth is the best way to ensure you’re building a receptive and engaged audience. In this post, we’ll look at some proven techniques for organically gaining followers on the platform.
Learn how to spruce up your marketing with evergreen content that provides value to your target audience for years to come.
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?
Supercharge your email marketing campaigns with these email copywriting tips.
There’s just one way to distinguish your blog content from the rest of the galaxy’s: Create SEO-fueled content with a unique brand voice, you must. Help GeekHive do this, we did.
Ready to start curating content? With these examples as guides, you’ll be well on your way to becoming a savvy content curator.
Interest in virtual events is spiking and video-conferencing services are currently free or discounted. So what are you waiting for?
A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.
We revamped Girl, Lash’s Instagram page, leading to exponentially more impressions and ultimately more sales opportunities.
Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.
SERP features make it easier for users to get exactly what they need so they can take the next step as quickly as possible.
If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.
This year is likely to be one of great change and experimentation for B2B brands.
There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.
Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.
How does a B2B company achieve exponential QoQ growth while relying almost exclusively on organic social media marketing? Like this.
We built a custom WordPress theme, developed, designed and launched a new website, and much more to help our client Saphisle grow its business.
Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job, because eating and having shelter are good things we all strive […]
Swift SMS Gateway is growing fast. We’re using content marketing to help them accelerate that growth.
Let’s look at the 7 metrics you need to track to get a complete picture of customer success:
We’ve created dozens of videos that have collectively been viewed millions of times for Lasko.
Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.
FFVA Mutual’s total keyword rankings, referring domains and traffic have all spiked since partnering with Brafton.
Is “innovative thinking” a business process? You betcha.
If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.
We helped Agile increase organic traffic and, more importantly, double MQL close rate.
Brafton helped Genworth, the leading Australian Lenders Mortgage Insurance (LMI) provider, more than triple LinkedIn and Facebook engagements.
In 90 days, we helped eSpatial rank on Page 1 for 10 of its target keywords, ultimately increasing organic traffic and conversions.
For 12 years running, Brafton has achieved consistent, YoY organic growth for Lightning Labels.
From blog content, to highly technical collateral, social media, video, website design and more, Brafton has helped refine nearly every facet of IDI Billing Solutions’ digital presence.
Brafton has helped Concentric Market reduce customer acquisition costs by 80% while more than doubling on-site engagement.
A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.
Since 2014, Brafton has helped Inspirage, a global consulting firm and supply chain integrator, earn traffic with strategic digital marketing.
Since 2015, Brafton has been helping interior design franchise Decorating Den Interiors elevate their content marketing.
If your goal is to be a more inspired marketer, then you’ve come to the right place.
Great content marketing writers take your company details, however dry, and turn them into the Harry Potter series.
One of the largest B2B IT solutions companies in North America needed a sustained lead generation engine. Here’s how we gave it to them.
Learn how to calculate every sales and marketing metric that matters to your organization.
A content hub can take your brand to a whole new level. Here’s what it is and how you can create an effective content-fueled experience for your audience.
B2B companies with long sales cycles need leads, and lots of them. Here’s how we delivered those leads for one of our clients in IT.
Technical SEO is like engine maintenance for your website. You won’t get very far without it.
Expand your digital marketing knowledge by reading up on these must-have books in 2020.
3 months and 800 landing pages later, traffic is up and to the right for our e-commerce client.
Impression is arguably the bedrock metric of all digital marketing.
Need some ideas for your next marketing campaign? We’ve got you covered.
Telecom companies have found immeasurable success with these five marketing strategies.
What exactly is content marketing? This exhaustive guide answers this question in depth, plus explains its benefits, demonstrates how to integrate it into a marketing strategy and shows how to […]
Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.
What is content re-optimization, why do you need it and how do you do it?
From definitions to creation to measurement, here’s an inside look at all the creativity and resourcing that goes into making an infographic for content marketing purposes.
How is content marketing evolving as we enter a new decade? Read about the top tools, trends and tricks of the trade.
Consistent branding across every channel is easy to understand but difficult to execute. Here’s everything you need to know about creating a style guide for your brand.
Domain Authority is the mysterious metric digital marketers aim to increase – but how?
Everything you need to know about this new digital wizardry and its impact on modern marketing.
Data can be the compass that guides your content development efforts – if you know how to read it correctly. Use this map to navigate your way to a robust […]
These strategies can support your B2B sales and marketing goals by improving customer experiences and optimizing the buyer journey.
Trust us: Using images in your content can improve conversion rates. Here’s how those images bring in customers, and which visuals to use for the best results.
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?
Because a great quote can go a long way.
Conquer SERPs with effective SEO, one word at a time.
Hint: You’ve already done most of the work.
You’re paying for content, but what are you doing with it?
A step-by-step guide on how to engineer newsletter ROI from scratch.
How brands like BuzzFeed, Disney and Spotify monetize your memory.
Forty percent of consumers spend more when you personalize the customer experience.
Your headline is 80 percent of your work. It’s make or break.
Lady Gaga not included.
12 content ideas trendier than shiplap.
Transform every staff member into a marketer.
A strong content strategy can have a big impact on your site performance. For Career Profiles, it led to a 22% increase in organic traffic.
Social media budgets grow 10% every year. Is your money going to the right place?
Learn how some of the biggest telecom companies in the world won over their consumer bases.
Learn the tools, tactics and technology driving content marketing success.
What does the last five years of Google search behavior tell us about the future of content marketing?
Discover effective digital marketing strategies that drive growth for software companies.
It’s the Fortune 500 social media channel of choice, so you better make it count.
Well-informed content marketing decisions generate better outcomes.
Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.
Grab some inspiration from these B2B eBooks.
Effective content marketing strategies can help your practice thrive in an information-rich age.
Do you have enough collateral to support your company’s growth initiatives?
There are even more; trust us.
The modern search landscape requires a new approach.
Google’s algorithms are constantly changing. Your keyword optimization techniques need to evolve right along with them.
How can you deploy an email campaign for the ages?
Optimize your content to rank at the top of SERPs.
Learn how Brafton website redesign services helped upgrade the user experience for two sister sites in the safety and security industry.
See how top brands are dominating social.
Here, we’ve broken down the social media campaign process into seven easy-to-follow steps.
What’s the best CMS out there for content marketers? Let’s consider the top candidates.
Are your campaigns successful? Prove it.
Learn how Brafton blog writing helps Jackson Therapy Partners reach two distinct audiences in the healthcare staffing industry.
Some love it, some don’t, but it really does work. Here’s how to leverage gated content to find quality leads.
Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics?
Humans process information visually, so why not communicate with prospects through imagery?
Transform your business with targeted marketing insights and competitive analyses.
What’s on your mind?
Learn how Brafton redesigned Auguste Escoffier School of Culinary Arts’ website for better user experience, easier navigation and stronger brand awareness.
What search trends should be on your radar this year?
Are you unknowingly skewing your analytics reports?
Higher engagement, more traffic, better workflows: It’s been all that and more since Jagged Peak and Brafton partnered in 2013.
The No. 1 challenge marketers face is generating high-quality leads. Is ABM the answer?
Delivering eBooks, white papers, case studies and infographics that surpassed expectations laid the groundwork for reinvestment in content marketing and superior prospecting.
What you need to know about web syndication in 2018.
Market with intent, authority and customer trust.
You can’t afford to disappoint thousands of subscribers. So don’t.
Learn how Brafton helped this operations management consulting company achieve content marketing success through great strategy and downloadable assets.
Capture high-intent local leads with an optimized Google My Business Listing (plus much more).
Every line of copy, every word has value tied back to your content marketing goals.
To capitalize on your sales funnel you need a content funnel.
See how Brafton content marketing and promotional services helped this global software engineering firm achieve brand awareness and numerous qualified leads.
Sometimes SEO-friendly content isn’t all that matters. Pre-launch, it’s CEO-friendly content that counts.
The SEO priorities to focus on starting right now.
Our newest infographic, updated in November 2017: YouTube optimization made easy with 12 cost-effective SEO tips.
Updated November 2017. This infographic is a refined rendition of our classic hit, “Why content for SEO?”
Don’t be caught red-handed making these mistakes.
Security matters, make the switch today!
Scrap the cold-calling and generate higher-quality leads.
Ensure your content marketing strategy isn’t obsolete in six months
Turn your data into personas, and your personas into revenue.
Learn now CMR & Associates, a finance and insurance company, launched a complex website redesign with a cloud-based secure database for domestic and international clients.
How does your site stack up against industry standards?
Learn how this leading technology company found success from a full website redesign project.
Boost your B2B content marketing with proven best practices.
Content is vital to support brand development and maximize return on investment.
Video marketing is mandatory for modern businesses. Make sure yours is paying off.
Find out how to measure the success of your content marketing strategy
Cut through the content marketing noise with eye-catching imagery.
Learn more about how long it takes to see ROI on your content marketing.
Focus on the metrics that matter to drive ROI on your digital marketing strategy.
Infographics engage audiences, but not just any old design will do. Learn the best practices for visual content that works.
Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can! Follow this step-by-step guide to […]
Brafton’s immersive approach to social media marketing helped one chauffeur and transportation logistics company grow their social presence tremendously.
Outdated keyword practices won’t get you anywhere. This guidebook will walk you through the most current, and most effective, approach to using keywords effectively.
Take a closer look at how Facebook, Twitter and LinkedIn lend themselves to content marketing promotions and engagement for your brand.
Maximize your content marketing reach and pull in leads by understanding the intricacies of social ad spend.
Social media metrics are not always just about the number of shares or followers. Take a look at the lighter side of social media with these strange and surprising facts.
A more focused approach to paid ads gives holistic medical provider Longevity and Stem Cell Centres a more efficient way to attract qualified leads.
See how Consero used Brafton content to take their newsletter marketing to the next level, drive up open rates and bring in more qualified leads.
This infographic takes a look at why you should swat those pesky buzzwords away in favor of content marketing metrics that matter.
Stay on the front lines of search engine optimization using today’s leading techniques.
From Creation to Engagement: The Lifecycle of a Blog
This infographic illustrates the various ways options you have to repurpose five different types of content.
Our infographic highlights some of the key moments in the history of content marketing from Ben Franklin to Jell-O to Oreo.
Marketing is a busy, busy gig. These tips for marketers can help keep you calm, collected and kicking butt in your day-to-day.
How to repurpose content to influence your audience & boost your visibility.
A two-page worksheet to guide you to the best content to repurpose. Download PDF Download Word Doc
Replying to and leaving blog comments is a great, simple way to boost engagement and brand awareness.
Ever wonder what graphic designers do all day? Alison Eagle paints the picture quite literally in this infographic.
How to bring together two departments with different views of the same goals.
This portable storage company utilized Brafton’s content marketing services with the goal of increasing brand awareness and organic search traffic.
Brafton’s latest infographic explores the marketing results that come with creating buyer personas.
Brafton’s digital marketing experts are sharing bite-sized tips for better marketing results in the new year.
General Financial’s partnership with Brafton has boosted the military loan brand’s web marketing efforts significantly. A single quarter into the organic content strategy, traffic to the blog increased 117 percent.
Here’s a visual breakdown of 6 things finance marketers need to know to get the most out of content marketing. Compliance concerns? We’ve got you covered.
A visual guide to top-performing content for B2B tech, tested and proven across hundreds of brands.
Find the networks where qualified leads are waiting for you, and the content to hook them.
Learn how to apply search best practices to content for improved SEO and more qualified leads.
Content marketing is an opportunity to build thought leadership with the right strategy & KPIs. Here’s a graphic on how to build & measure brand authority.
Check out this infographic for stats about social networks to help you invest in the right network for your business.
Find out how Brafton’s graphic marketing team helped our client generate hundreds of leads with a custom infographic.
This infographic shows how the practice of creating content for SEO has evolved.
Learn how Brafton helped one client boost its Twitter follower count, increase engagement and drive referral traffic to the company homepage.
You want to create a diverse array of custom content to generate leads and fuel your sales cycle, and our graphic shows you how to do more with less.
Poolman saw its traffic and conversions increase after working with Brafton to develop a organic content marketing strategy.
Appian partnered with Brafton to execute a strategy with consistent and diverse video content that supports the full prospect-to-customer journey.
Shoretel Sky used industry news and custom infographics to increase brand awareness and increase website traffic.
Sunrise Senior Living built brand authority and generated more leads with a content marketing strategy fueled by Brafton.
Daniel’s Trading used Brafton’s social strategy and content to strengthen its industry authority and generate both leads and sales.
Faronics implemented a Brafton content strategy that increased organic website traffic and increased on-site engagement.
Knovel, a leading source for engineering information and data, partnered with Brafton to create content that furthered online thought leadership and visibility.
Beauty Bridge, a cosmetics retailer, partners with Brafton for website content and social marketing.A Pinterest contest alone generated hundreds of qualified leads.
Brafton’s infographic shows you how to set up Authorship using six steps (in under six minutes).
You want to attract the right business matches to drive profitable relationships, and our graphic shares data exploring how branded infographics can help.
Brafton’s latest infographic highlights what you need to know about Google’s Penguin and how to avoid getting hit by it down the line.
The competition between social media sites heats up, and Brafton dives into the race to see which networks stand out from the pack.
The 10 tips for YouTube Channel optimization outlined in this infographic will lead to more video marketing exposure, engagement and transactions.
Strategic content marketing can power local SEO and engage community audiences, build visibility, thought leadership and local leads.
As this infographic shows, content marketing is the key to SEO success in the current search landscape.
Hitting or building the links? Consider how different content types resemble the various clubs that comprise a golf bag, and how marketers can use each for a unique purpose.
In the span of a few decades, mobile devices have changed the way we live, learn and make purchases.
We’ve come a long way since the first email was sent. Today, marketers rely heavily on email for boosting engagement and generating brand awareness.
It should come as no surprise that 2019 is going to swing email marketing campaigns in new and exciting directions.
Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie.
America’s venerable sketch comedy show has seen its fair share of hilarious skits over the years, but which ones have really found a digital audience?
Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?
If content is king, email is the ace up the marketer’s sleeve.
Every podcaster wants to land in the iTunes Top 200 list. But how do iTunes’ podcast rankings work – and how can you refine your own podcast to increase its visibility and capture a wider audience?
The results: 345% increase in the total number of keywords each page ranks for. 664% increase in estimated monthly traffic value generated from the 5 pages. 219% increase in organic […]
Is your SEO marketing plan prepared for 2018? How do you weave SEO and content marketing together? We answer these questions and more.
Our pals over at Email Uplers want everyone to be able to interact with email messaging. So they made this infographic to help you improve your marketing emails. Check out their accessibility advice.
Earned media is about identifying your influencers and converting them into brand advocates.
Infographics – the snazzy dresser of your content marketing strategy – can be just what’s needed to shake things up.
This infographic from our buddies at Email Uplers proves once and for all that email marketing reigns supreme.
Trust us: You need a qualified graphic designer.
Here’s a little history lesson about the industry we all know and love.
So, you think you’ve heard all the blog writing tips before? Well, here’s what you absolutely, positively should not do when blogging for business.
Learn the basics of link building and why it is so much more important than you may recognize.
Take your blogs from good to great with our eight-step guide.
The wrong CMS could severely impede your content marketing strategies, so do your homework before deciding which system will work best for your business goals.
What is your content without a great name? Here’s how to come up with the catchy blog title ideas that match how great your content is, as well as drive the clicks you need to get readers on your website.
It’s called business-to-business, not business-to-boring. Social media has become increasingly important for B2B brands. Learn how to create a social media presence that resonates with your audience.
Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.
What makes a great content marketing strategy? It starts with awesome content.
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]
Your blog may not be the belle of the sales ball, but that doesn’t mean it should scare away potential suitors. Blogs are the first line of defense in establishing […]
Your infographic isn’t meant to sit solely on your website. Bring in ROI by repurposing and distributing across your marketing channels.
Human beings may love to gab, but the visual marketing provided by infographics cuts through the noise.
Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]
“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said […]
Conversions are the name of the game. Make sure you’re creating and formatting your asset landing pages the right way.
Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.
We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.
Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.
One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.
Overwhelmed by your social media marketing options? Always opt for the one that delivers the most ROI.
The ubiquity of social media has made for some off-the-wall statistics. Dig in.
Are you seeing a lot of organic traffic but not enough conversions? You might need to invest in more mid-funnel content.
Our gifographic breaks down the best times to post on Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest and Tumblr.
No niche is too small to optimize for search. See how we helped one very niche client improve their SEO with keyword analysis, technical maintenance and content creation.
Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.
B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.
Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions.
A closer look at how custom graphics saved a Brafton client’s blog from suffering the same unfortunate fate as stock images.
The content lifecycle doesn’t begin with blogs and end with posting – there’s much more to it.
How to get more eyes on your Facebook ad with the right type of content targeted at the right audience.
Take a look at your options for repurposing content into new assets in our visual guide.
Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast.
It may be a small part of your marketing strategy, but blog comments can have a big impact on your brand engagement.
A look at one Brafton client’s video blog success, plus a few examples of different approaches you can take for video blogging.
Search landing pages move buyers further down the sales funnel. Here’s proof from a client in the finance industry.
Blog traffic equating to actual revenue can be a mystery for marketers who haven’t given content a chance. Here’s how one client took 7 steps to achieve blog revenue.
Lack of audience targeting could be the reason why your blog doesn’t resonate with readers. Here’s how one client turned that around.
Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.
Content marketing results for an IT security brand? 172% more blog traffic year over year.
The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.
Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.
Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.
This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.
Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights: +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused, diverse content strategy that’s […]
Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights: 80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors […]
The missing piece in your content marketing puzzle? Email newsletters
Industry: Finance Content: Social media contests Highlights: 716% follower increase within six months People are picky about the brands they follow on social media. Most audiences want to be entertained […]
A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.
Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.
Blogging for conversions? Here’s the strategy we suggest.
Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.
An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.
A content marketing strategy modernized this specialty shoe brand by building its search presence and starting a new (& growing) revenue stream.
Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.
Has it been too long since you updated landing pages? We helped our client optimize for search & UX to get 20% more organic traffic.
Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.
A content strategy helped one of Brafton’s healthcare clients get more organic web traffic and build relationships with patients looking for care.
An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.
Brafton’s content strategy focused on SEO & engagement, but it helped our ecommerce company generate more conversions.
Brafton’s client that offers IT training to professionals built a content strategy that increased its search presence and generated more sales.
Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.
Here’s how a payment processing client increased organic traffic 200% and started ranking for long-tail keywords with a content strategy.
Can social media marketing drive sales? This ecommerce client proves it can – here’s how Brafton’s social strategy attracts followers, drives traffic & sales.
Video marketing is an engaging way to increase search visibility, but brands need to optimize with content for best results. Here’s what one Brafton client learned:
A travel agency partnered with Brafon for blogs, and a diverse content strategy and 123% more web conversions, including 107% more direct leads.
One Brafton client added custom graphics to its blog and nearly tripled engagement. Here’s a look inside the strategy, with tips for your marketing.
Video marketing is one of the most effective formats for engaging web visitors – here’s an example of how a human resources company doubled its results.
This is how an ecommerce company worked with Brafton to increase its brand presence online through a custom blog content strategy.
Here’s how we helped a staffing agency create blog content that engaged vistors as they learned about the brand’s services.
One of Brafton’s clients executed a project with original reporting, trending blog content and custom visuals for a surge in traffic and social shares.
A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.
Brafton helped a tech company build a content marketing strategy that helped it become a thought leader through social sharing. Here’s how:
An ecommerce company worked with Brafton to build a demand generation content marketing strategy that generated significant revenue.
Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.
One of Brafton’s clients turned LinkedIn into a top source of referral traffic with an audience-focused social media strategy.
Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.
A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.
Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.
By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.
A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.
Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.
One Brafton client’s corporate blog ranked at the top of search results for a targeted keyword, beating out well-known publishers.
One Brafton client saw just how quickly video content can have an impact on marketing results when it added video blogs to its web strategy.
A Brafton client diversified its content strategy and saw 20 percent more readers on its website.
Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.
One of Brafton’s clients shows how content marketing services can help brands kill two birds with one stone – driving traffic and increasing brand awareness.
By adding visuals and refining the content writing style, one Brafton client attracted a wider and more qualified audience.
Content marketing was driving 67 percent of all organic traffic going to a website, making the strategy indispensable to the company.
Adding featured images to posts can significantly impact your content’s success. Here are the results a Brafton client saw when it started using pictures.
One of our clients saw just how powerful a good headline is when they added custom titles to video content and got twice as many viewers.
Here’s how one of our clients discovered that organic search traffic – not paid ads – bring in its highest-converting audience.
Social marketing can be hard to master. One of our clients sees great results by sparking conversations with its customers online.
One of Brafton’s client proves why it’s valuable to have writers on your content marketing team – Posts get more clicks and conversions.
One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.
Marketers that want to drive results online should be creating content for SEO, but focusing on diverse campaigns that cross channels.
Industry: Communications Content: New graphic CTAs Highlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert […]
Companies that create video content will see their engagement metrics improve and bounce rates drop – Here are results from one of our clients.
A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.
Companies are getting more unique visits to their content when they put content where visitors and crawlers can see it.
Infographics drive results beyond clicks when companies promote them properly – Here’s how one company earned its biggest lead gen day ever.
Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.
One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results.
Industry: Healthcare ITContent: Infographic plus written contentHighlights: Custom infographic helps company see 25 percent CTR for CTAs Infographics are a great way to compress a lot of data or relay […]
One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.
Content marketing isn’t just about short, search-friendly blogs. Learn how one Brafton client generated larger deals with long-form eBooks.
A Brafton client learned first-hand that content builds trust, and supports conversion opportunities coming from all channels.
One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.
Video content can help companies get visitors more engaged on their websites – One Brafton client saw dwell time increase 6 times.
Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.
Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.
Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.
Marketers are creating more content than ever to fuel their SEO goals, but they could be making SMARTER content with high-quality assets.
People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.
Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.
One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.
One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.
Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.
The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.
One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.
Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.
Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.
Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.
Blog content is an important part of online marketing strategies because it brings in new visitors and gives them a reason to stick around.
One Brafton client bucks skepticism about G+’s efficacy by using the network to achieve exponential traffic growth & boost conversions.
Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.
Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.
SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.
One Brafton client wanted specific information about how many website visitors are really converting, and our strategists found the answers.
Think link earning strategies are too good to be true? Think again – One Brafton client successfully generates organic links with custom content.
Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.
Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.
Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.
Facebook recently updated its Newsfeed algorithm to make credible social content more visible online, and one Brafton client may be reaping the rewards.
One of marketers’ primary goals is to continuously drive ROI, but they may miss conversion opportunities if their CTA placement is poor.
An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.
Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.