Why Whiteboard Animations?
Compared to traditional talking-head videos, whiteboard animations solicit 3X as many social shares and 2X as many purchases.
Consumers also spend 88 percent more time on websites with video content than websites without.
Plus, audiences retain 95 percent of video messages but just 10 percent of text-based content.
Animations keep users on the page, which is a primary search engine ranking factor. Using professional whiteboard videos accomplishes more than static imagery and written content could ever hope to achieve.
To tell your story in a way that moves leads down the funnel and influences buying decisions, Brafton produces, publishes and promotes whiteboard videos for maximum effect on your target audience.
In the UK? Check out Brafton’s whiteboard animation in the United Kingdom.
In Australia? Check out Brafton’s whiteboard animation in Australia.
Illustrate Your Message
Whiteboard videos provide visual cues for the time-strapped viewer. Because they’re one of the most digestible, seamless types of marketing content, whiteboard videos are tailor-made for today’s consumer audience.
Using custom illustration, software-enabled animation, sound effects and the expertise of top motion graphics designers, you can create a video that’s direct, engaging, targeted and impactful.
What’s your brand message? Now let’s make it animated.
Educate Your Audience
Synthesize complex product specs, offer step-by-step explanations and animate how-to guides to bring your customers and prospects up to speed on your business capabilities and product offerings.
Words are great. Graphics are better. Animated graphics all the more.
Using brand-specific typography, style, instructions and narration, our video team starts at the drawing board and finishes with the final touches of video editing to create the educational content your audience craves.
Present Big Ideas
Your dedicated animator and scriptwriter take your vision to the big screen … of laptops and smartphones.
Throughout each stage of brainstorming the idea, writing the script, designing the visuals and producing your marketing video, we infuse your story and your business expertise. With video production services powered by Adobe Illustrator, After Effects and Audition, we combine the best in software applications and custom artwork for high-quality results.
For additional context, we include off-screen voiceover talent, enhanced audio and graphical annotations like subtitles, company logos and calls-to-action.
Whiteboard Videos In Your Content Marketing Strategy
Whiteboard animations are multifunctional corporate video assets that marketers in all industries can benefit from. This creative marketing tool can:
- Engage your audience.
- Break down complex concepts for the average viewer.
- Boost your digital content campaign.
- Tell your product or service story in an engaging, animated fashion.
- Increase sales and business results.
Have existing marketing collateral that’s dormant on your site? Repurpose it into a short 90-second whiteboard animation embedded on a landing page.
Need to engage followers on social media? Quick-hitting, informative 30-60-second videos generate more likes, comments and shares.
Sales process slowing down after the first few touchpoints? Create whiteboard videos that prospective clients can share with internal stakeholders and advocate on your behalf.
Videos help populate resource centers with dynamic media, quickly answer site visitors’ questions and exhibit the more innovative and creative side of your brand.
Put a fresh spin on your corporate videos with the high-value animation production that can drive your content marketing strategy.