Leave a Lasting Impression with Video Marketing
High-quality video looks professional and engages your target audience. Storytelling elements and branded elements help customers relate to your company mission.
On social media, captivating videos help customers learn more about your offerings, serving as an important touch point. In fact, video ads are the No. 1 way consumers discover new brands that they later buy from.
Creative marketing videos not only raise brand awareness, but also help convert customers. Among surveyed marketers, 85% say video content is an effective way to get attention online, and 93% of brands say social video has brought them new customers.
Increase Brand Awareness and Convert More Customers
Corporate video production has a high return on investment, which is why 83% of marketers say video is important for reaching their goals.
In addition, 72% of customers prefer video over text when learning about new products and services.
Animated videos give your brand the flexibility to easily explain complex
concepts and processes. Through 2D and 3D characters, whiteboard
illustrations and dynamic vector graphics, animations make it fun and interesting
for your target audience to learn about your brand.
Your company logo is one of your most important brand assets. It’s how new and returning customers recognize your organization. Across social media, product packaging and internal communications, your logo is likely your most-used asset.
An animated logo enlivens your videos and raises brand awareness. The unique appeal of a dynamic logo creates an impression that lasts. Just think of all the logos your customers see every day, from app store pages to retail shelves. Animation helps your brand stand above the crowd.
A website demo based on screen captures of your web portal or site, supplemented by a voiceover and music, can help customers understand the benefits of working with your brand. Animated explainer videos can be 2D, 3D or a hybrid.
Compared with other types of content, explainer videos nurture leads and close deals faster. In just a few minutes, customers will have a better understanding of your capabilities and features. Plus, animation gives you the opportunity to instill your unique brand voice into your content.
The freedom and flexibility of animated graphics let your brand easily explain complicated concepts to your customers. Animation evokes emotions and displays personality.
Basic animations include stylized 2D and vector icons overlaid with voice and music. Commercial-grade motion graphics feature dynamic text and vector animation, interactive characters and 3D elements.
Motion graphics ranging from 30 to 120 seconds are perfect for conveying processes and product cycles. Customers will remain engaged and attentive while absorbing important information.
On-site video shoots bring a professional film production crew directly to the
action. Putting a face to your brand builds customer trust. In addition,
commercial-grade post-production editing lends credibility to your brand.
Corporate Promotional Videos
Polished promotional videos let you tell your brand story in your own voice. Corporate overviews raise brand awareness and engage customers on a deeper level. You can share promotional videos on your company’s website and social media profiles as well as at industry events.
Videos that include beautiful footage of your workspace, processes and customer service help buyers feel comfortable working with you. Custom marketing videos give you the space to speak in your own voice about the issues that matter most to your business.
Testimonials and Interviews
Custom, on-location interviews allow your in-house experts to share their insights and passion with your customers. Your stakeholders can shine a light on the elements that make your brand unique. Professional video puts a face on your brand, making it easier to connect with your clients.
In addition, testimonial videos let satisfied customers sing your praises in their own words. Whether they’re at your offices or on their turf, our expert videographers will bring high-quality video production to your customers.
Marketing videos help customers visualize the benefits of your offerings. A step-by-step product demo, led by a professional presenter, provides customers with valuable insights. Demos can support the sales process by providing potential customers with essential knowledge about your products and services.
Effective product demos replicate the user experience, allowing customers to see firsthand how your offerings solve problems. Combining storytelling elements, live-action video and dynamic text makes a lasting impression on customers.
Take the video shoot on the road with you. Live events are amazing opportunities to connect with customers face-to-face. Event videos let you extend these interactions to customers across the globe. Featuring event b-roll, keynote speaker highlights and attendee interviews, these videos capture the spirit of the event.
Letting customers see how your brand interacts with the broader community can help them feel more comfortable working with you. Candid conversations with event attendees demonstrate the trust you’ve built with existing customers.
High energy, man-on-the-street style videos lend a sense of immediacy and personality to your brand. These highly engaging videos allow you to poll customers, ask questions and gather honest feedback on camera.
Vox pops provide social proof that your brand is committed to hearing from your customers. They’re easy to share online and at events. With just a few minutes of video, you can open a window into your interactions with consumers, allowing potential buyers to place themselves in the shoes of a satisfied customer.
Support Your Mission With a Video Strategy
Whether it’s B2B or B2C, video marketing produces great results. Designed to be consumed on the go, at events or at work, corporate videos:
- Engage customers and support conversions.
- Build brand awareness and trust.
- Increase organic ranking and mobile optimization.
Check out Brafton’s corporate video production in the UK, our corporate video production in Australia and our corporate video production in Germany.