Storytellers With an Eye on the Bottom Line
Before people buy your products or services, they need to buy your story.
Great web content sells your expertise, your credibility, your trustworthiness and your values to potential customers.
Every Brafton writer is a storyteller at heart. But they’re also business-savvy digital marketers with extensive experience writing with authority on subjects ranging from niche B2B verticals to broad B2C industries. They can adopt your brand’s voice – or help you find it.
More importantly, they can create engaging content that resonates with your target audience and ranks well on search engines for targeted keywords.
From blog posts to video scripts, infographics, white papers, website copy and more, great written content underpins everything we do at Brafton.
Check out Brafton’s UK content writing services.
Check out Brafton’s Australian content writing services.
How Brafton’s Content Writing Service Works
We’re a full-service digital marketing agency that knows the importance of high quality content throughout your marketing strategy.
Our team of expert content writers are trained on the most up-to-date SEO tactics, AP style and research best practices to ensure every piece of content that we deliver is of exceptional quality and will provide the results you need.
When you work with Brafton, you’ll work with a dedicated SEO content writer (or writers, depending on your needs) who will get to know your brand, industry and target audience. Your writer will work closely with your content marketing strategist (CMS) and project manager to ensure each asset delivered is on-brand and fits strategically into your marketing strategy.
Combine your brand’s business and marketing goals with our team of SEO, marketing and editorial professionals, and you’ll feed your marketing machine the content it needs to produce real results for your company.
Here’s a look at our content writing services:
Most B2B and B2C content marketers agree: Blog content is the most effective type of web content writing for building brand awareness. But when a new blog post is published every 0.5 seconds, “good enough” won’t make the cut.
The difference between good content and great content is a team of talented writers armed with data from Google Analytics, SEMrush and other platforms. Content for search engine optimization (SEO) is the outcome of masterful scribes taking insights from content marketing strategists and weaving them into blog posts that are on-brand, on-point and eventually, on Page 1.
We can deliver short-form blog posts and news articles. Or, we can craft long-form content that demonstrates thought leadership and engages readers with empathetic anecdotes. Either way, the original content we provide is always well-researched, well-written and optimized to satisfy searcher intent and improve your online presence.
If the goal of blog posts is to lure readers into deeper engagements, white papers are an example of that engagement. More than half of all content marketers leverage white papers for lead generation. These staples of inbound marketing showcase industry expertise and thought leadership in a polished document.
When someone provides an email address in exchange for a white paper, they’re demonstrating that they trust in your expertise enough to give away their contact information in exchange for quality content. Don’t let them down.
Every white paper needs to be thoroughly researched and expertly crafted. Brafton writers have the research acumen, data-gathering skills, industry-specific expertise and business writing experience necessary to speak on behalf of your brand’s expertise. Our team can also interview your internal subject matter experts to fully capture your brand’s voice and highlight the most important aspects of the topic at hand.
A Brafton eBook is the perfect intersection of our editorial and graphic design teams. These visual assets are beautifully designed to capture attention, but can be written with the same level of expertise and authority as a white paper.
Every eBook we make has just enough text on each page to get a point across without overwhelming the reader. This makes it possible to incorporate design elements that complement the written content, but it also means every word really has to count. Not a phrase out of place.
Our writers work directly with your marketing team to ideate eBook topics, develop an outline and write the copy for each page with word economy and visual aids in mind. The result is a visually stunning, mid- to deep-funnel asset that provides guidance, instruction and thought leadership to prospects.
More than 80% of web users skim content in search of specific information. This means the majority of copy on any given webpage is just filler for certain key information.
Infographic writing summarizes that key information in succinct bullet points that contain quick-hitting facts, quotes and statistics. This information is then visually represented with graphs, graphic design and illustrations.
Part of professional content writing is knowing when to show restraint, and concision is key when it comes to infographic copy. Brafton writers are highly skilled researchers who know how to collaborate with designers to create pithy, visually inspiring infographic outlines.
Once formatted, you can embed infographics in blog posts or gate them as mid-funnel assets that serve your marketing strategy.
The case study is a cornerstone of any content marketing strategy, and a mainstay among our content creation services. It’s your way of turning satisfied customers into brand advocates. Leads expect you to brag about your brand. But when they hear customers singing your praises, it really resonates.
Case in point: 68% of B2B marketing influencers say case studies are the most trusted type of marketing asset.
Brafton’s expert writers know how to tell a story that puts the reader in the role of the protagonist. They’re skilled interviewers who can tease quote-worthy content from case study subjects. Or, they can write from transcripts to meet a tighter turnaround time.
Most importantly, they’re natural storytellers who deftly weave the competitive advantages and value propositions of your products and services into an engaging narrative. With our content writers’ help, your customers can make the case for your brand to deep-funnel leads who are starting to show intent to buy.
Unlike your latest blog article or your social media posts, landing pages are static. This written content lives front and center on your site. Every visitor who comes to your home page, your about page, your product and services pages and so on, will see it.
Your copy needs to be clean, concise and optimized to rank for high-value keywords. No pressure.
Developing SEO-forward website copy is half science, half art.
The science half entails developing Search Performance Briefs, our proprietary approach to SEO content writing, which takes the guesswork out of ranking for competitive, commercial-intent keywords.
The art half is taking insights from those briefs and working secondary keywords and main topics to discuss into SEO friendly content that’s scannable yet truly represents your brand’s value proposition.
It’s a tall order. Nearly three-quarters of all businesses struggle with landing page optimization – but not our website content writers. Our editorial, consulting and technical teams collaborate on landing page projects to develop fully optimized website copy, whether it’s landing page copy for your most recent white paper, or new content for a total website redesign.
Email Copy & Newsletters
Email marketing yields $44 for every $1 spent, on average.
Realizing this return on investment requires a strong email marketing strategy that uses blog posts, conversion landing pages and gated content designed to build your email list. But email marketing also requires click-worthy subject lines and punchy copy that gets subscribers opening your messages and clicking on your calls to action.
Brafton copywriters understand that less is more in email. They write newsletters that promote your blog posts. They craft one-off lead-nurture emails that plug your latest eBook or white paper. They even create end-to-end email drip campaigns with the help of your dedicated content marketing strategist.
If it’s email content creation, we do it. Engage recipients with concise, conversational and memorable language.
Our content writers are also copywriters. They know how to create value-added copy that informs, entertains and inspires. But they also know when to put on their direct marketing and advertising hats.
Calls to action embedded in blog posts, copy for text ads, display ads, banner ads, paid search listings, social media posts, conversion prompts on websites and blogs, asset landing pages and brochures are some examples of the copywriting that our in-house wordsmiths have experience crafting.
There’s a time and a place for terse, action-oriented language – and our writers have a knack for using that language at the right place, at the right time.
Video & Animation Scripts
Video content accounts for nearly 80% of all internet traffic. For marketers, a well-made video can work wonders: 97% of businesses say video helps people understand their offerings. A lot of information can be conveyed in a short, engaging clip.
But before the lights, the camera and the action, there’s a script. Brafton’s content writers are skilled script writers who know how to draft copy that lends well to voiceover or a reading by a live presenter. This includes scripts for animated explainer videos, whiteboard videos, video testimonials and video blogs.
A well-executed script can set the tone for an entire video project. It can also provide guidance to video editors and animators in post production as they bring the written word to life.
In nearly every content marketing strategy, the need arises for custom copy that doesn’t clearly fall into the purview of traditional article writing services.
But if it’s content, and it needs writing, our expert writers can and will do it:
- Guest posts that appear in industry magazines.
- Webinars and slide decks that are presented at industry conferences.
- Flyers or brochures to hand out at conferences and company events.
- One-pagers to bring to sales meetings.
- Executive briefs for original research, product descriptions, LinkedIn summaries, speeches for social events, corporate training material and much, much more.
If it’s content, we write it. And if we write it, it’ll do what you need it to.