Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.
An Insta-worthy Social Platform
There are tons of benefits that come with leveraging the power of social media, especially when it comes to Instagram. With this singular platform, you can increase your brand’s visibility and exposure. With experts on your side, your brand can see impressive results from Instagram ads, stories and other social marketing tactics.
As the second-largest social media platform, Instagram is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities.
With the support of a dedicated social media strategist, your brand can extend the reach and visibility of its visual content.
49% of marketers rate visual marketing as very important to their digital marketing strategy. ____________
What is Instagram Marketing?
Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services and build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content. Although most consumers have Instagram, using it as a marketing tool is vastly different than just posting a picture of your puppy.
You may be wondering if paying an Instagram marketing agency to strategically position your brand on the platform is worth it. Because there are so many intricate features and possibilities — and stiff competition — involved in social media management, using a professional Instagram marketing service is well worth the investment.
In fact, 49% of marketers rate visual marketing as very important to their digital marketing strategy.
The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of marketing on social media networks, it always pays to build a sense of community.
How It Works
A successful Instagram marketing strategy takes advantage of all the tools the platform has to offer.
A typical strategy includes:
A complete profile helps you to earn the trust of your Instagram followers. That includes a branded profile image, a descriptive bio, engaging Instagram story highlights and a link to your website.
The Instagram growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.
This is another place where professional help comes in handy. Our team knows the right Instagram hashtags that will attract new followers and potential customers to your account with highly specialized social media advertising. Using the right keywords and phrases is essential to optimizing your Instagram presence.
A Regular Posting Schedule:
It’s important to post with regularity so that your brand stays relevant.
Instagram stories appear at the top of a user’s feed. They’re available for 24 hours before they disappear, making them perfect for sharing timely content and limited-time promotions.
In addition to building your Instagram following organically, paid Instagram ads can extend your reach to followers you haven’t interacted with yet. Brafton’s Instagram marketing services can help your brand create a plan to make your money work for you.
Your social media specialist can help maximize your results by ensuring that each piece of your strategy is aligned and consistent with your other marketing efforts.
Why is Instagram Important to Marketers?
Instagram is one of the most popular social media platforms, but it’s not just the size of the platform’s user base that makes it appealing to marketers. Compared with Facebook and Twitter, more Instagram users follow and interact with brands regularly.
9 out of 10 Instagram users follow a business. They’re responsible for over 200 million visits to business profiles every day.
Plus, these users tend to be in a prime demographic for most companies. Nearly 31% of adults aged 25-34 use Instagram.
8 out of 10 Instagram accounts follow a business. ____________
9 out of 10 Instagram users follow a business. ____________
Brands on Instagram have many opportunities to make meaningful connections with potential customers in a manner that is familiar and authentic. That means the quality of your Instagram content matters a lot. Users can easily spot Instagram photos and videos that seem to pander or be forced.
54% of people say they made a purchase either in the moment or after seeing a product or service advertised on Instagram. With support from an expert social media strategist, your brand can reach millions of potential customers who are ready to buy. Attractive, engaging Insta-worthy content ensures they continue to connect with your messaging again and again.
What Instagram Marketing Services Do We Offer?
By learning about your organization’s mission and goals, your strategist can develop Instagram campaigns that engage and convert. In addition, tailored analytics help you to understand your results so you can continually improve your strategy.
Rolling Instagram Marketing and Promotions
A successful Instagram marketing campaign relies on relevant and timely content, which is why thriving brands have well-developed, sustainable strategies. With consistent effort from Instagram marketers, your follower count will grow and you’ll see more visitors arriving at your site from this channel.
Rolling Instagram management includes activities that enhance Instagram user engagement and build your following. Your strategist can manage your Instagram account, supporting your brand with image and video posts, stories, shared user-generated content and more.
In addition, your strategist can help you to build relationships with influencers – accounts that may promote brands and content related to the interests of their followers. Sourcing, qualifying and collaborating with influencers requires the expertise to know when both parties are a good match for each other. Influencer marketing is challenging, but with the right strategy, it can pay off in terms of increased brand awareness and user engagement.
Rolling Instagram management includes monthly analytics reports and a 30-minute review call. Instagram reporting helps you understand your results and adjust your strategy based on real-world data.
Running a rolling Instagram campaign in tandem with other social media efforts can boost your results. Your strategist can help you align your campaign with up to four other social channels. For instance, many brands market on Instagram and Facebook because these platforms share user data.
Successful Instagram marketing relies on relevant and timely content, which is why successful brands develop sustainable strategies. ____________
À la Carte Instagram Posts
Instead of a rolling Instagram campaign, a social media strategist can help you craft one-off posts to promote blog posts, webinars, events and other offerings. This option might be a good idea if you want to support an in-house social media expert or you’re just dipping your toes into the platform.
We know that, as a brand owner, you’re busy and have a lot of other responsibilities. Your team might not have the hours in the day that should be devoted to regular posting. The benefits that come with consistency are valuable to your company and marketing strategy. As part of the service you receive, your strategist can help you schedule Instagram posts based on our data-driven research and best practices.
With over 1 billion people using the platform, it can be difficult to find out what people are saying about your brand. Searching Instagram hashtags and reading through user conversations is resource-intensive, especially for small marketing teams.
Your social media strategist is adept at identifying and assessing what’s being said about your company and its products. Plus, he or she can give you actionable advice on how to respond and nurture your customers according to your goals.
Audience Engagement Videos
Video content has 2 times higher engagement on Instagram, which is what makes this media asset so valuable. Plus, the platform has plenty of different ways to upload video content, from shorter Instagram Reels to longer and more robust IGTV options. With so many choices, your content strategist can help your team identify what’s best for different audiences and goals.
User engagement on Instagram is critical to success. Your brand can gain an advantage by working with a strategist to produce short-form video content that converts. Remember, Instagram is a scrolling app – your brand often has less than a second to make an impression before your Instagram post is scrolled away. A video encourages users to slow down and take in your messaging without asking too much in return.
Instagram Ad Management
Advertising on Instagram follows a pay-per-click model that uses a bidding algorithm to place your ads in users’ feeds and stories. Using the Facebook Ad Manager, you can slice your audience for precision campaigns.
An expert strategist will help you build your ads, identify audiences and develop a competitive bidding strategy. This service can be combined with other PPC platforms.
Promote Your Business on Instagram Today
If you want to put your brand message in front of a massive group of potential customers, Instagram is the place to be. An optimized profile, stunning posts and the right amount of promotion can help your business thrive.
As a reputable social media marketing agency, Brafton can support you in achieving your goals. Our dedicated social media strategists can help you identify your objectives, build out an effective Instagram advertising strategy and create engaging visual content marketing campaigns. Our team is experienced and offers specialized content creation strategies with value that can’t be replicated.
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