How Video Impacts SEO
Google’s search engine algorithms are now able to parse through video content and identify key on-screen elements that searchers need to know. Additionally, the on-page elements that surround a video play key roles in how the content is crawled, indexed and served to users.
There are multiple benefits to using video with search engine optimization in mind, including:
- Building trust and credibility with potential customers.
- Pushing more clicks and traffic to your site and keeping them there longer — increasing the chance of a conversion.
- Promoting more back-links to your website from other reputable sites.
- Gaining added traffic from Youtube views.
- Reaching more of your target audience and growing your brand awareness across more channels.
The longer visitors spend on your website, the higher your SEO metric will be, which means you’re going to rank higher on Google searches – and attract even more visitors.
Video SEO Ranking Factors
Video content makes up 82% of internet traffic, which means it can get a little crowded on those online highways. Like any other form of content, your video needs to be optimized for SEO to maximize its potential. Your keyword research is integral to building your video content on YouTube or any other video platform. Just like traditional SEO, marketers should keep certain ranking factors in mind when designing their video strategy. Here are some top ones to consider:
Total video views.
Video watch time.
Keyword phrases in titles, closed captions, tags, descriptions, categories and channel pages.
Video length that matches searcher intent.
User engagement (liking, sharing, commenting, subscribing, clicking).
YouTube, the world’s largest video hosting platform, is owned by Google, the world’s largest search engine. And Google SERPs directly feature YouTube videos on Page 1, with rich descriptions, links and on-SERP playback. So the connection between high-quality video content and its impact on Google search engine optimization is enormous.
Your marketing strategy is incomplete without video – search engines and prospects will take notice. YouTube SEO is a mandatory investment.
Types of Video Content
As with each digital marketing service you utilize, video formats should match the intent and demand of your target audience. That’s why Brafton’s video SEO services span every type, style and presentation of video.
Take a look at what our video marketing services include:
- Interviews or testimonials.
- Video blogs.
- Product demos.
- Animated logos.
- Web demos.
- Motion graphics.
- Corporate promos.
- On-site interviews or testimonials.
- Vox pops.
- Event coverage.
- Drone footage.
These expert-created videos can help your brand redefine its image, expand its marketing versatility and increase user engagement. Our professional videographers have experience creating engaging content for every industry and audience. Because we know how important YouTube is in the video content creation universe, we’ll work with you to build a YouTube marketing plan that maximizes every opportunity to build your YouTube SEO.
Video Promotion Services for SEO
SEO is not a static discipline. It requires consistent, deliberate delivery and publication of content that meets customer and prospect expectations. To get the word out, Brafton strategists craft promotions and distribution programs customized to your industry, target audience and most relevant marketing channels.
These off-page video SEO efforts allow you to generate referral traffic, accrue backlinks and engage viewers across the full spectrum of the web. Further, YouTube video SEO requires an entirely unique set of techniques and skills to master. Tactics may include:
- Video marketing campaigns via email and social media.
- Supporting video content with other marketing collateral.
- Link building campaigns.
Optimizing your video marketing also entails marking up the landing pages and hosting platforms on which they live or where their YouTube channel or video link is embedded. These on-page video SEO actions may include:
- Using relevant keywords throughout on-page copy.
- Optimizing URL strings, title tags and meta descriptions.
- Curating video playlists to keep users on the page longer.
- Encouraging commentary, sharing and linking in captions and narration.
Video Content Strategy On-Demand
Because video production can be more cost-prohibitive for certain budgets relative to other marketing assets, it’s important that the final product you receive generates ROI and is put to good use. What services you choose from a YouTube video marketing agency to build your video content will impact the cost of video SEO.
At Brafton, our in-house videographers, animators and producers can handle the entire video creation process from beginning to end, with expert recommendations and industry insights provided along the way.
And you’re not stuck with contract retainers or rigid off-the-shelf video products provided by another video marketing agency. Video SEO services, YouTube SEO services, and video optimization are customizable to what you need right at this very moment, with offerings being à la carte or rolling. To optimize your digital marketing with video SEO is to cash in on wide-scale trends and consumer habits.
Video content is your ticket to reaching modern audiences.