Pinterest Management Services

Pinterest is not your average social media channel: It’s the image-first search engine your target audience is already browsing. Are they Pinning your brand to their boards?

We’ll help you create and curate Pinterest content that resonates with your target audience and drives engagement down your funnel.

Brafton’s Pinterest Management Services

At Brafton, we can tackle every facet of Pinterest management, including but not limited to:

Pinterest Content Creation

Like any other social media channel, you need original content. Our in-house writers, designers and videographers can create any type of digital content you need for your Pinterest campaigns, including the custom Pins to go along with them.

Each custom Pin should call back to a unique piece of content such as a:

  • Blog post.
  • Infographic.
  • Custom illustration.
  • Video content.
  • 3D animation.
  • Product photo.
  • Quotes over artwork.
  • GIF.

Our content creators and Pinterest strategists work together to ensure your overall content marketing strategy flows seamlessly from your blog to your social media channels.

Pinterest Account Management

With your social media package, you’ll work with a dedicated social media strategist who can help you with every element of Pinterest management. You can think of this person and the rest of your Brafton team as a supercharged Pinterest Virtual Assistant squad.

The benefit of working with Brafton’s social media experts go above and beyond what the typical Pinterest VA can offer, including but not limited to:

  • Building your Pinterest profile.
  • Creating a keyword-rich username and description.
  • Creating boards and writing their descriptions.
  • Keyword optimizing your board titles and descriptions.
  • Optimizing Rich Pins.
  • Posting new Pins.
  • Earning more Pinterest followers.
  • Curating content (re-pinning).
  • Engaging with other pinners.

In short, your Pinterest strategist will ensure your presence on this channel reflects your brand attributes, provides pinners with interesting material and supports your business goals.

Pinterest Ads

Complement your organic social media strategy with paid social ads. Pinterest supports ads and promoted Pins that put your branded Pins in front of the right pinners. In fact, Pinterest ads have shown a 2x higher ROI when compared to other major social media platforms.

To help harness this potential, our social media consultants can spearhead your paid Pinterest marketing campaigns at every stage:

  • Strategically selecting which Pins to promote.
  • Setting up ad groups (target audiences) based on keywords, interests, demographics and other factors.
  • Scheduling campaigns, allocating budgets and planning out timeframes.
  • Choosing what types of actions to bid on.
  • Performing any troubleshooting along the way.
  • Measuring the performance of the campaign.
  • Pivoting as needed.

Each promoted Pin is a new opportunity to introduce your brand to a new potential customer. Our team can make sure everything from the Pin design to the landing page to the bidding strategy is in line with your social media marketing goals.

Reporting & Pinterest Analytics

All of our social media packages offer monthly reporting along with a 30-minute review call to walk through key metrics, what they mean and how they should guide future Pinterest marketing efforts.

We can also build and deliver custom reports that provide deeper or more specific insights into your Pinterest marketing efforts, specific campaigns and more.

We also provide competitor and social analysis, which shows you exactly how your brand stacks up against the other voices in your space in regard to social media strategy, backlink portfolio, paid campaigns and more. With a Pinterest audit, you’ll see how your strategy compares to your competitors on the platform, as well as how your target audience typically responds to various types of content and Pins.

Persona Development

You need to refine your target audience before you can start marketing effectively — both a Pinterest audience and an organizational persona(s) more generally. 

Our persona development services help you understand which of your prospects have the greatest commercial value, who is a buyer and who is an influencer, what campaigns work best for these target audiences, what tactics convert which visitors into buyers and more.

Our goal is to get as detailed a picture of your target personas as possible, so that we can help you decide if Pinterest marketing is right for you, and what tactics will be most effective on the channel.