One Video Production Company for All Your Storytelling Needs
Brafton staffs a full crew of videographers with extensive experience producing, directing, scriptwriting, shooting and editing video content.
Our virtuoso video team is also supported by a network of freelance on-screen and off-screen talent. We use the best cameras, audio equipment and post-production resources in the industry to produce high-quality videos that help you achieve your business goals.
When you work with our creative video production team, you get:
Seasoned script writers.
A video producer and content marketing strategist on location.
Experienced on- and off-camera interviewers.
In-studio production options via Brafton’s very own studio.
A travel-ready camera crew and team of video editors for product shoots, live action video, event video and more.
Post-production services – for footage we’ve shot or footage you already have.
A video animation team that can create 2D and 3D animations, motion graphics and animated logos, and assist with post-production editing.
Seamless client collaboration through a dedicated project manager.
We’re a full-service digital marketing and video production agency. Any equipment or talent we don’t have immediate access to, we source for you. Tell us what you need – on-location camera crew, post-production assistance, animated videos, directorial assistance, scripts – and leave the rest to us.
We also recognize your marketing needs don’t end with video. With end-to-end creative services, our team can fuel the entire spectrum of your digital marketing, from SEO and content to social media and email marketing. There’s no limit to what we can achieve together.
What Our Clients Say About Video Production at Brafton
We’ve taken on tons of video projects for our clients over the years.
Here’s what some of them said about their experiences with our production team:
The TM Group
“We’ve seen great results from the content campaigns we’ve done with Brafton. But I’d say the No. 1 thing we get from Brafton is we get a whole team of people.”
“To see our brand and our message and our content out there, it was a proud moment for us. That was a big win for us.”
“The result was that we presented a really professional outcome for our audience, and that’s all down to the work that the Brafton team did.”
Endless Marketing Video Production Service Options
Every business has a story worth documenting – for potential clients, for prospective employees, for existing personnel and for the world at large. Top-rate video production helps you tell that story with compelling visuals.
At Brafton, we use video to help you achieve your commercial and marketing goals at every phase of the sales funnel.
Our range of advertising and marketing video services includes:
Our crew goes where it’s needed: Your latest conference, the next industry expo you attend, your upcoming keynote address, your fundraising event, your new product announcement, your company picnic, your state-of-the-art manufacturing facility, a charity giveaway, etc.
From multi-day event video coverage to one-and-done film shoots, we’re ready to produce, film and edit on-location videos for you, resulting in a business video that brings your brand to life.
Explainer Videos and Animations
Nearly 100% of businesses have said that video is effective for helping customers understand products or services. Whiteboard videos, animated videos, product tutorials, how-to videos and other explainers can simplify the complex into short, engaging, shareable content. An explainer video or animated video is often the go-to video format for businesses seeking our video marketing services.
Top-of-funnel, man-on-the-street interviews can be fun, engaging and informative. They’re a great opportunity to get people commiserating with your customers’ pain points on camera. We can film in our studio, at a live event, on the street, or all of the above and more.
Corporate Training Videos
Show, don’t tell. We can document standard operating procedures, create animated, step-by-step training videos, film safety demonstrations, create employee onboarding training clips, direct product demonstrations and much more.
For some companies, getting the footage isn’t the problem; it’s the cleaning it up and splicing it together that holds back their video marketing strategies. We’re here to help. Send us your raw footage, tell us your vision, and we’ll make it a reality.
Corporate promos straddle the line between corporate and commercial video. They humanize your company and highlight its culture for recruiting purposes, but they also reveal a lot about your company’s values and how those align with your customers’ goals.
Our video team can script and produce a corporate promotional video that shows your employees engaged in their work, with their customers and in their communities.
A great video product demonstration shows your value in action. You can use a product demo to win over new business, generate top-level interest in your brand and to help existing customers maximize the value of your products and services.
Demonstrations show in simple ways exactly the value you provide. Whether you’re a B2C company selling physical products or a B2B brand selling software, the right demo video will help potential clients envision themselves using your products. We’ve created screencasts, web video demos, in-studio product close-up videos and more to showcase solutions as work.
Video Ads and TV Commercials
We write, produce, shoot, edit and distribute online video ads that engage audiences, promote your brand and demonstrate the value of your products and services. Expand their reach by utilizing these commercial videos in a range of mediums.
Video Testimonials and Interviews
In the studio, on site or in the field, getting your satisfied customers on camera to vouch for your quality is one of the most powerful ways to provide proof of your value. We can conduct interviews, film your products and solutions at work and weave everything into a moving testimonial that will change minds and close deals.
Social Media Videos
Your followers scroll quickly through their social feeds; is your brand catching their eye? A short and snappy video draws people to your posts & captures their attention for precious seconds. Our videographers and animators work with our social media strategists to determine the social engagement videos that are sure to be liked and shared.
Our animators use 2D and 3D animation technology to create animated logos that introduce or wrap up your commercial videos, and reflect your brand’s identity.
Persona Development Videos
Sometimes the best way to understand your customers is to document them at work. We can create live-action profiles or animations of your target personas that will improve corporate-wide familiarity with the audience and customer base.
Video Production Process
Brafton’s corporate video production services are powered by defined workflows, expert project management and dedicated creative staff to your account. At all stages of the video content production process, we help remove blockers and strategize on your behalf.
You can expect the process to follow these steps:
Let’s collaborate to nail down the specific subject, angle, messaging and goal of your video.
Our editorial and video teams work together to write a video script that narrates the story of your video. Scripts are meant to be concise, compelling and creative — exactly what we excel at.
Once the text of your video script is approved, your video team creates a visual outline of how your video will ultimately come to life visually. This includes scene-by-scene storyboards with imagery, character illustrations and animations that sync with your script.
Live Video Shoot
We can shoot your video from your location or in-house within our studio in Boston. Our professional videography team boasts the latest in HD and 4K cameras, lighting and audio equipment. Where necessary, relevant stock footage and B-roll can be incorporated to accommodate your budget.
Using Adobe Premier, Final Cut Pro X, Davinci Resolve and more, we edit your video and ensure background music, graphical elements and branding effects make it into your final cut.
Distribution and Promotion
Throughout this process your creative and strategy teams formulate plans to distribute and promote your video far and wide. This includes leveraging your video content on as many channels as possible, such as your website, YouTube, social media, company intranet, digital campaigns and third-party domains.
Video Strategy Services
Video content is not created in a silo. It’s designed to be a consumption and conversion tool. A video production company like Brafton connects all the dots for you with end-to-end management of the creation, publication and distribution process. Strategy, performance-reporting and ROI are mapped out in advance and inform everything we do.
Our video strategy services feature a wide range of channels and action plans, including:
Video can increase search engine traffic, average time on page and SERP ranking. But it takes a marriage of creative brilliance and search engine optimization expertise to realize these types of returns. Every year, Google gets better at parsing video, contextualizing its contents and identifying the most important on-screen elements.
Today, video needs to be created with ingenuity, and optimized for maximum exposure in search engines and social media networks.
Brafton delivers the best of both worlds: full-service video marketing and tremendous in-house SEO acumen.
Video is both a content medium and an SEO strategy. It’s also a core component of your marketing and sales funnel. Businesses need to create memorable video content, but they also need to understand how to improve its visibility on search engines while maximizing its business impact.
At Brafton, our videographers work directly with content strategists and project managers to incorporate video into larger marketing campaigns. We also provide guidance for how to optimize video content for search – for instance, by supplementing every video with keyword-optimized titles, descriptions and meta tags.
Video for Social Media
Every video strategy needs to be supported by YouTube optimization efforts that help drive channel follows, video views and overall engagement with video content. All of these are examples of signals that demonstrate the value of your video content to search engines and social media followers.
The most important channels now support video, including LinkedIn, Instagram and Twitter. On Facebook, video content is the most likely medium of content to reach its target viewer. Brafton’s content creators and social media strategists help build your base of followers, maximize the reach of your content and encourage users to comment, like, engage and share your videos.
Video for Email
While not all email clients are ideal for embedding videos directly into the body of emails, that doesn’t mean video can’t play an integral role in your email marketing campaigns.
GIFs, clickable “watch” buttons, video stills and hyperlinks to target video pages are all conducive to email. Layering video content into your email newsletters and outreach is a great mechanism for adding dynamism and value to your existing email efforts.
Emails are also useful for promoting upcoming videos, like promoting a webinar or teasing a AR/VR event your company is participating in.
Not in the US?
Check out our international Video Production Services:
Script. Shoot. Edit. Promote. Profit.
Full-service video marketing awaits you at Brafton.