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    A guide to every 2018 Google SERP feature

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    Learn everything you need to know about Google SERP features like Rich Snippets, Answer Boxes, Knowledge Graphs and much, much more. Future you will congratulate you for being so diligent.

    SEO

    6 introductory types of link building that actually work (and why your content is nothing without links)

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    Learn the basics of link building and why it is so much more important than you may recognize.

    The Content Marketing Weekly: Don’t get spooked when hunting data

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    This week, we’re taking you on a demon-hunting – I mean, data-hunting – adventure. Welcome to the Friday the 13th edition of the Content Marketing Weekly.

    Anna Mattis and the creative side of social

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    For Anna Mattis, being a social media strategist means having endless opportunities to learn and be creative.

    Why you should embrace branded content marketing right now

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    Branded content marketing opens up new opportunities to increase brand awareness and connect with your audience on an emotional level.

    The secret sauce to writing a great blog post: A step-by-step guide [infographic]

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    Take your blogs from good to great with our eight-step guide.

    The content marketer’s guide to inbound marketing

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    Inbound marketing creates a pathway for consumers to find their way to your brand. Here’s all you need to know about the history, methodology and success of this marketing technique.

    Content marketing examples that make us want to do better

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    Because sometimes you just need a bit of inspiration to spark your next great content marketing masterpiece.

    The Content Marketing Weekly: This Is Why You Prepared For Quicksand

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    Though content marketers may not need to swing on vines to avoid quicksand on their daily commutes, they do need to adapt their strategies to avoid sinking lower in SERPs.