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    The Content Marketing Weekly: Fix site errors, win at search and understand robots

    Consolidate duplicate pages, prioritize local search and learn why bots won’t automate every aspect of content creation.

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    Turn it up to 11 with Brafton’s Jason Kolkey

    Writer, romanticist, metalhead, doctor. All of the above.

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    How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]

    Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.

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    Why marketers need to be the best communicator in the room

    Being a marketer is like being class president: You’re the mouthpiece of your organization.

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    #WAM: Understanding how conversions are measured

    Today’s #WAM explores how Google Analytics is measuring conversions.

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    The Content Marketing Weekly: Avoiding SEO mistakes, optimizing content and budgeting for the future

    It’s not about how much content you have but how you use it.

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    Illustrator, designer, entrepreneur: Brafton’s Julia Emiliani does it all

    Meet the person behind some of Brafton’s best work.

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    Top 12 ways to optimize your business YouTube channel

    YouTube optimization made easy with several cost-effective SEO tips.

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    10 content marketing tactics to scrap in 2018 (and what to replace them with)

    Let’s all agree to stop using these 10 content marketing tactics. Like, right now.

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    #WAM: Demographics Madness

    In this Web Analytics Monday (#WAM), we dig into the demographic profiles of your visitors and learn how to tease out actionable insights.

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