The Content Marketing Blog
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    Top free tools every content marketer should know about

    You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.

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    We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know

    Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users… Read more »

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    Web Analytics Monday: Understanding Conversion Timing

    Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and… Read more »

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    First date to soulmate: How to find your perfect marketing partner

    Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first… Read more »

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    How to interpret your average session duration

    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

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    The four sales funnel metrics you should care about

    Don’t be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.

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    A content marketer’s guide to creating personas

    Everyone LOVES to talk about “buyer personas” these days. Sexy buzzword? Definitely. Valuable exercise? Certainly, but only if you wield these personas correctly.

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    The Content Marketing Weekly: The best B2B stats and optimizing the funnel

    Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you’re in for a treat this week.

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    Guess Who: How to create winning B2B buyer personas

    Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have… Read more »

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    A positively easy technique for measuring content marketing [success story]

    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:… Read more »

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