The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is llms.txt? The File Everyone in SEO Is Talking About
Learn what llms.txt is, how it works and how to create one, plus what we know about its potential impact on AI visibility and SEO.
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From Creative Beginnings to Content Strategy: How Jake Bostock Found His Fit at Brafton
Get to know Jake Bostock, a Brafton Content Marketing Strategist, as he shares his career journey, favorite parts of agency life and more.
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The Best Link Building Tools for 2026: Features, Pros, Cons and What Each One Is Actually Best For
Compare the best link building tools for 2026 from Ahrefs and SEMrush to Pitchbox and BuzzStream. Learn more about key features, use cases, pros and cons.
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How To Use Email Marketing for Sales: A Step-by-Step Guide To Drive Revenue
Learn how to use email marketing for sales with practical tips for segmentation, automation, email copy and optimization to turn subscribers into customers.
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Programmatic SEO: What It Is, How It Works and Examples
Discover how programmatic SEO uses templates and data to create pages at scale. Explore examples, benefits, risks and when this SEO strategy makes sense.
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How Quickly Does AI Really Move? And Is It Really Too Fast for Effective GEO Strategy?
AI moves fast, but your GEO strategy can keep up. Learn what changes, what stays steady and how to build an AI search strategy that lasts.
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AI Visibility Tracking: The Best Tools for Monitoring Your Brand Across ChatGPT, Perplexity and Beyond
Compare top AI visibility tracking tools, understand key metrics — share of voice, sentiment and citations — and find the right one for your brand.
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Experiential Marketing: Why Brands Are Betting on Experiences Over Ads — and the Campaigns Getting It Right
Experiential marketing turns brand messages into experiences. Learn how it works, why it matters and how to create campaigns audiences want to engage with.
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