The Content Marketing Blog
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    Bill Cooper: From YouTube wunderkind to content marketing strategist

    After seeing the strength of content marketing in his teenage years with his successful YouTube channel, Brafton’s Bill Cooper knew he had to make his career in the industry.

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    Are your ad dollars going to Tinder instead of Facebook?

    It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find… Read more »

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    How to up your B2B content marketing game

    Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the… Read more »

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    How to flex your subject matter expertise with content marketing

    Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

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    What you need to know about customer testimonials

    All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your… Read more »

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    How to make B2B email marketing work for you

    B2B email marketing still works. Here’s how to make it work for you.

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    Are you there, Brafton? It’s me, Dominick Sorrentino

    It all started with God. Or was it dog? No, it was definitely God, at least the way Dominick Sorrentino tells it. “I went to a Catholic Pre-K, and the… Read more »

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    The B2B guide to successful social media campaigns

    Social media has become increasingly important for B2B brands. Learn how to create a social media presence that resonates with your audience.

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    How do you create content that Google loves?

    It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced… Read more »

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    Boring B2B content? It doesn’t have to be that way

    Forget stuffy and sterile. B2B audiences want to talk to a human being.

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