The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Content Creation Natalie Bispham

The 10 Best SaaS Websites in 2024

Discover the best SaaS websites of 2023, and take your business to the next level with the valuable insights and recommendations in this post.

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brand positioning statement examples
Content Writing Stevie Snow

12 Brand Positioning Statement Examples and Why They Work (Infographic)

What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia, or a trendsetter like Outdoor Voices? Maybe your company doesn’t sell activewear, but you get the gist. Strong brand positioning gives your target audience a solid idea of who your brand is and why they should… Read more »

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Content Strategy Christopher Whitbeck

Content Buckets 101: How To Use Them + Examples

When you imagine a toolshed, buckets probably aren’t the first thing that comes to mind.  Hammers, wrenches, screwdrivers — these tools make sense. And sure, maybe one bucket makes the cut. But multiple buckets? Not so much.  That is, unless, you’re talking about a content marketing toolshed.  In that case, the humble bucket is not… Read more »

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Content Creation Florian Fuehren

Multilingual Content Marketing Guide for Going Global in 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right?  Since you found this blog post, you probably already had a feeling that multilingual SEO is not that easy. Maybe that… Read more »

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