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    Marketing fundamentals 101

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    Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers.

    Digital ads 101: The complete guide to display, search and native advertising

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    Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.

    How to build a strategic marketing plan (+ a free template!)

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    A strategic marketing plan is a comprehensive outline for the advertising and marketing efforts of a brand or organization.

    Content Marketing Weekly: The rise of Tik-Tok and the death of white hat SEO?

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    Read our Content Marketing Weekly to find out why Tik-Tok and white hat SEO are trending, as well as what audiences find boring.

    Finding balance in Brafton and blogging with Samantha Dame

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    Every day, Brafton’s social media star Samantha Dame performs a balancing act between the creative and the analytical.

    What is PPC management? A marketer’s guide

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    Running PPC advertising without proper management is like paying for a billboard in a desolate part of town – basically, why bother?

    Hotel digital marketing strategies and trends that work

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    From digital ads to influencer campaigns, hotels have many marketing tactics to weave into a larger strategy that attracts, engages and converts guests.

    ‘Above The Fold’ episode recap: What the hell is medical tourism?

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    It’s a bad business idea, that’s what. But it was an important one for guest Tommy Griffith, founder of ClickMinded, to have had. Hear Griifith’s fascinating tale in the latest podcast.

    SEO

    Your comprehensive local SEO checklist for 2019 (+ free PDF checklist)

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    On-page optimization. Off-site link building. Citation and reputation management. All in one place for your local SEO needs.