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    Our master list of infographic best practices (infographic)

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    Infographics – the snazzy dresser of your content marketing strategy – can be just what’s needed to shake things up.

    The ideal content marketing funnel template (plus a free, downloadable example)

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    Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.

    In defense of clichés: Saving tired phrases from the sands of time

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    All clichés are old hat, but strong web content writing presents them in new, unexpected ways.

    Blog management wisdom for businesses serious about blogging

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    For those of you who understand the “why” and want to learn more about the “how” of blog management.

    4 inspiring examples of healthcare marketing in 2018

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    Healthcare marketing strategies need to be driven by the needs of consumers. Once you know what your patients want to know and how they’ll look for it, you can create a smart strategy that captures attention and builds trust.

    ‘Above the Fold’ episode 8 recap: Jeff waxes poetic about CMWorld

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    Welcome to the CMWorld-themed edition of Above the Fold.

    Content Marketing Weekly: The rise of AI, sketchy social media influencers & more

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    This edition of the CM Weekly takes a look at AI-powered copywriting, lingering doubts dogging influencer marketing and the ever-important craft of link building.

    The best digital storytelling examples

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    Simply put: Stories sell. Here’s why digital storytelling should be at the forefront of content marketing strategies, highlighted by some brilliant examples that caught our eye.

    What makes a great social media strategist? Brafton’s Kari Kennedy tells all

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    Brafton’s associate manager of social media Kari Kennedy is here to tell you what it takes to make a great social media strategist.