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What Is Digital PR and How Does It Work?

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Digital PR sits at the intersection of traditional public relations and modern digital marketing — here’s how it works and why your brand needs it.

14 Must-Try Creative Marketing Ideas for 2022

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Incorporating creative marketing ideas into your next campaign can help it stand out from the competition. Draw inspiration from these great content examples.

Hashtag Social Media — Musings From Brafton’s Social Team — Finally, Fall Edition

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Fall is just around the corner, and personally, I can’t wait. 🍂
The crisp morning air, hot coffee, maybe even a PSL? Sign. Me. Up.

What Is a Customer Archetype and How Do You Make One?

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Understand the behaviors and personalities of your core customer segments by creating and leveraging customer archetypes. Here’s how.

How to Find Your Audience on Instagram: A Shareable Guide

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Capture your target market on Instagram by better understanding your audience with these helpful tips.

The Best Marketing Team Structures (8 Key Roles)

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Marketing teams come in all shapes and sizes, but all great teams possess certain defining values, functions and dynamics. Let’s find out what gold-medal marketing teams are made of.

7 Curated Content Examples to Help You Master The Curation Game (Infographic)

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Discover how content curation can help you better connect with your audience – and get inspired by these 7 top curated content examples.

Generate ROI From LinkedIn Marketing Services

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Explore the multitude of marketing and advertising opportunities LinkedIn affords to brands just like yours. Find a LinkedIn partner to get started today.

Cause-Related Marketing: The Best and Worst Examples We’ve Seen (Infographic)

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Cause marketing often refers to marketing activities undertaken by a business for the purpose of promoting a good cause instead of simply soliciting purchases.