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    SEO

    Google BERT Update: What to know and what to do

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    The BERT update was called one of the biggest leaps forward in Search history. Here’s what you need to know and how to respond.

    SEO

    A complete (and actionable) Google update history timeline

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    Google’s search algorithm is the single greatest factor in how users find content organically. We’ve collected every important update since the year 2000.

    How to create an email newsletter that converts [video]

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    Own mindshare, engineer engagement and drive sky-high marketing ROI with email newsletters. Learn how in this step-by-step guide.

    How to write a product description that sells (+ 11 examples)

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    Effective product descriptions not only give customers information about the offering but also deliver psychological appeals.

    Above the Fold episode 3:4 recap: Digital dating for dummies

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    Francis returns! And he brings Meredith Golden with him to school us all on online dating.

    Marketing and advertising: Understanding the difference

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    The concept of marketing is like a nesting doll – it includes several key strategies that enable companies to reach their target audiences and achieve their goals.

    Content Marketing Weekly: Under the hood edition

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    This week’s content marketing insights and tips are all about figuring out what forces drive your efforts – and how you can better understand these elements to improve your results.

    Curating content with Hannah Leibinger

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    Get to know one of our senior account managers, Hannah Leibinger, and how her content marketing career plays out at Brafton.

    SEO

    Exactly what is SEO, and how does it work?

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    A deep dive into how to make SEO work for you and why it pays to be persistent.