The Content Marketing Blog
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    The Content Marketing Weekly: Death by (bad) video and building content authority

    Learn all about the three social media marketing purposes, what can kill your video strategy and much more in this week’s Content Marketing Weekly.

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    Generation Z: What every content marketer needs to be ready for

    Move along, millennials – it’s now all about Gen Z.

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    For the love of content marketing, use a CTA with graphics

    You wouldn’t pair Kraft cheese slices with a $100 bottle of Pinot Noir. So why are you using a boring CTA for the eBook you spent three months developing and hoping to get $100k worth of new business?

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    Top free tools every content marketer should know about

    You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.

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    We analyzed 181 websites: Here are the mobile vs desktop benchmarks you need to know

    Nearly 4 billion people are online at any given moment. That means internet penetration has reached 52 percent of all humans alive today. Only a small sliver of these users… Read more »

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    Web Analytics Monday: Understanding Conversion Timing

    Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and… Read more »

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    First date to soulmate: How to find your perfect marketing partner

    Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first… Read more »

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    How to interpret your average session duration

    Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.

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    The four sales funnel metrics you should care about

    Don’t be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.

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    A content marketer’s guide to creating personas

    Everyone LOVES to talk about “buyer personas” these days. Sexy buzzword? Definitely. Valuable exercise? Certainly, but only if you wield these personas correctly.

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