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    The art of the deal: Sales and strategy with Joe D’Angelo

    Joe D’Angelo explains how he became Brafton’s very own sales and strategy guru.

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    Leading edge: The power of branding to unify your message

    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

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    Brafton’s Weekly Content Marketing Roundup: April 17 – April 21

    Infographics and ROI dominate this week’s roundup of the web’s most essential content marketing stories.

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    Site UX: One of your most powerful conversion tools

    Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.

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    Stop expecting your blog to be a gold mine

    Want to transform your blog into a lead generation machine? First figure out the role it plays in your content marketing strategy.

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    5 best practices for boosting your blog ROI

    Not happy with your blog performance? These best practices will give you what you need to increase your ROI.

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    Purple: The mattress company that stole my marketing heart

    A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.

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    Content marketing pain and 6 ways to minimize it

    Do you know how much it costs to produce content that doesn’t bring in results? The answer might be more than you bargained for.

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    10 tips for creating a compelling infographic [infographic]

    Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.

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    You want ROI? Here it is [success story]

    We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.

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