The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Designing for the Real World: What Makes Tradeshow Booth Design Different w/ Sofia Sahade
What makes a great tradeshow booth? Brafton designer Sofia Sahade shares practical lessons on physical design, branding and creating memorable experiences.
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7 Facebook Alternatives for Different Social Media Marketing Needs
Looking for a Facebook alternative? Compare the best social media platforms for communities, networking, privacy, local connections and more.
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Content Creation vs. Copywriting: What’s the Difference and Why Your Marketing Needs Both
Content creation and copywriting have different goals but complement each other. Learn what sets them apart, when to use each and how AI is changing both.
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Conversion Rate Optimization Best Practices: 12 Strategies To Increase Conversions
Learn 12 conversion rate optimization best practices to improve user experience, increase conversions and get more value from your website traffic.
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What Does “Content” Mean in Marketing? A Definition, Examples and Types
Unpack the many meanings of “content” in marketing. From blogs to memes, find out why it’s our favorite catch-all phrase and what’s behind it all.
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The 8 Best Jasper Alternatives in 2026: Which AI Writing Tool Is Right for You?
Looking for the best Jasper alternatives? Compare eight leading AI writing tools, with features, pricing and more. Find the right AI writing tools.
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ElevenLabs Review: Why Is It So Popular?
Need a tool to expand your digital marketing reach and improve efficiency with AI voice generation? Here’s our take on ElevenLabs.
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AI Training for Marketing Teams: A Guide for Those Learning as They Go
Most marketers already use AI, but few receive formal training. Learn five practical skills to use AI more effectively and build better workflows.
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