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    How to get started with organic marketing

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    Don’t worry, I’m not going to make a pun about organic food and organic marketing.

    The 5 parts of a marketing plan that every company needs to succeed

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    At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.

    How to create an audience profile in 5 steps (+ examples)

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    As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.

    Blog categories: The menus of the content marketing world

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    A blog without any categories is sort of like a chronological Cheesecake Factory menu. Chaos.

    How to measure marketing effectiveness (infographic)

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    Learn how to calculate every sales and marketing metric that matters to your organization.

    14 types of visual content you should be using in your content marketing strategy [Infographic]

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    If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.

    Marketing assets for every stage of the sales funnel + examples

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    Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.

    Sales funnel examples to use for your own business

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    Sales funnel, Flywheel, hourglass – which is right for your business? Find out here.

    How to create a winning brand positioning statement

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    Do you need a brand positioning statement? What about a brand positioning strategy? Let’s discuss.