The Content Marketing Blog
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    Brafton’s Weekly Content Marketing Roundup July 17 – July 21

    This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

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    A winning personality: How to make your content shine

    Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

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    Is your content activating your brand? It should be

    Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much… Read more »

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    How to differentiate your brand from your founder

    Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous… Read more »

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    Poems and puns: All about editorial with Managing Editor Quintin Collins

    What do poetry and content marketing have in common? Brafton’s very own Managing Editor Quintin Collins.

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    Laugh at the awkward photos from our brand development yearbook

    Learn about brand development by laughing at Brafton’s formative years.

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    Brafton’s Weekly Content Marketing Roundup: July 10 – July 14

    This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

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    What Game of Thrones teaches us about brand development

    “I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are… Read more »

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    Kermit was wrong; it’s easy being green!

    What’s in your office kitchen? Ask a Brafton employee today, and you’ll get mixed answers: Shortbread biscuits from someone’s recent trip to Scotland (they went fast), apples from the latest… Read more »

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    How to supercharge brand trust with your content marketing

    Trust translates to consumer attention and loyalty. How is your brand measuring up?

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