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GA4 Views: What Are They and Have They Changed Since Universal Analytics?

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To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But […]

What is a Fintech Content Writer and How Do You Choose One?

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In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance […]

How to Create a Project Communication Plan (+ Downloadable Template & Infographic)

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Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.

SEO

Google Refreshes Its SEO Starter Guide: A New Approach for Beginners

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As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field […]

SEO

A Complete (and Actionable) Google Update History Timeline

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Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.

Exploring the Impact: How Virtual Reality Could Change Content Marketing

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Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s […]

You’ll Never Believe These 7 Clickbait Examples That Actually Work (or Not?)

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There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind […]

The Inbound Methodology: Everything You Need To Know (Infographic)

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Discover the power of the inbound methodology. Learn how inbound marketing attracts, converts, closes and delights customers through valuable content.

SEO

The Commercial Value of Educational SEO: Addressing Common Marketing Misconceptions

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Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job […]