Category: Blog

This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much… Read more »

Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous… Read more »

What do poetry and content marketing have in common? Brafton’s very own Managing Editor Quintin Collins.

Learn about brand development by laughing at Brafton’s formative years.

This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

“I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are… Read more »

What’s in your office kitchen? Ask a Brafton employee today, and you’ll get mixed answers: Shortbread biscuits from someone’s recent trip to Scotland (they went fast), apples from the latest… Read more »

Trust translates to consumer attention and loyalty. How is your brand measuring up?