The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Align Content Strategy for AI Ads Before You Scale Spend
In September, Brafton’s Director of Paid Media, Zach Shah, hosted a webinar on AI ads and PPC to help our audience understand what’s changing.
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The Power of People: What Content Writers Bring to the Table That AI Can’t Replicate
Discover the skills that content writers bring to the table that AI can’t replicate, including human experience, thoughtfulness and relationship building.
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October 2026 AI in Marketing Roundup: Google’s Personalized Ads, Anthropic’s IPO and the Power of Earned Media
October’s AI marketing news covers Google’s personalized ads, Anthropic’s IPO and new research on how earned media influences AI visibility.
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JavaScript SEO: How To Optimize JS Websites
Learn how JavaScript affects SEO and discover 7 best practices to improve crawling, indexing, website performance and search visibility.
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When Should You Start a New Chat With AI?
When should you start a new AI chat? Learn how conversation history affects AI responses, when context becomes a problem and when to start fresh.
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Vanity Metrics vs. Executive Metrics: What Your Boss’s Boss Actually Wants to Know
Building marketing reports means converting marketing data into actionable information that leadership can understand. Here are 4 tips on building executive-facing marketing reports.
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How Budgets Influence GEO Strategy (and What to Do Without One)
How does having a GEO budget change strategy? Explore Brafton Labs research and discover practical ways to improve GEO with or without dedicated funding.
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9 Best Content Marketing Software Tools in 2026 — Tested and Used by Marketers
Explore nine content marketing tools for creating, optimizing, planning and promoting content. Compare features, pros and cons to find the right fit.
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