The Content Marketing Blog
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    An interview with Rand Fishkin, the Wizard of Moz

    We sat down with Rand Fishkin with the initial intention of writing a story called, “How Brafton uses MozTools,” but after an hour of speaking with him, we realized there… Read more »

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    This is why 2-minute videos suck for lead generation

    To paraphrase a common if crude cliche: Length matters. At least where video is concerned. The return on investment of video marketing is undeniable. It can inspire your targeted audience… Read more »

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    Give him the rock, baby: Play-by-plays with Managing Editor Andy Barks

    Whether on the court or in the office, Andy Barks is the man you want in your corner.

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    The beginner’s guide to the best video marketing tools

    Channel your inner award-winning director skills by using these video marketing tools to create an amazing visual product.

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    A day in the life: The world from a producer’s viewpoint [video]

    Hi, all! My name is Hannah. I’m a video producer extraordinaire at Brafton in Chicago. In addition to helping run the team over here, I’m incredibly hands on in every… Read more »

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    Brafton’s Weekly Content Marketing Roundup June 19 – June 23

    Check out this week’s roundup for why video silence is golden, how social marketing is sticking around, and a movie (yes, a movie) on SEO.

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    Top 6 LinkedIn changes rocking the content marketing world in 2017 (Updated)

    From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn’s makeover.

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    Diving deep into the industry with Director of Content Marketing Katelynn Conlon

    Want to know what it takes to be a Director of Content Marketing? Read all about Brafton’s own Katelynn Conlon.

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    The best marketing videos of the past 5 years

    It’s excruciatingly embarrassing when a big brand tries a massive marketing campaign and epically faceplants. Remember when the Cleveland Indians had a 10-cent beer night? The tab on that gaffe… Read more »

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    What’s the best way to host a video on your site to generate return?

    If you’re a pretty savvy marketer – and we know you are – you’re already wise to the ROI-building benefits of a video-based content strategy. You’ve done the research, identified… Read more »

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