Why Organic SEO?

Organic SEO empowers your business to take back control of its marketing investments.

Traditional marketing tactics like paid advertising (PPC) may result in costly, monthly expenditures if mismanaged. As soon as your budget runs out, cost-per-click rates increase or your market changes, your investments are halted in their tracks and your reach effectively vanishes.

Organic SEO, however, provides sustainable, measurable ROI you can reliably plan and budget for – and then watch the traffic and links accrue and compound over time.

Organic SEO for Your Business

SEO comes in many forms, and, with Brafton, your business can benefit from bespoke
marketing solutions that drive across-the-board results. From the nichest of markets, to
the largest of industries, SEO reaps rewards that can’t be ignored.

That’s why Brafton has specialists devoted to the various subsets of SEO, such as:

On-page SEO.

Off-page SEO.

Technical SEO.

Local SEO.

Regional SEO.

National SEO.

International SEO.

E-commerce SEO.

Mobile SEO.

Voice SEO.

Video SEO.

Organic SEO Services

White-hat SEO techniques are the backbone of organic SEO that works. Old-school tactics
like link spamming, content mills and keyword stuffing died out long ago, and it’s important to
only work with SEO partners that focus on actual human audiences and their intent.

Brafton’s SEO services can be purchased a la carte, custom-quoted for unique projects or
embedded into your rolling strategy.

Recommend SEO packages may include, but are not limited to:

  • Blog writing and optimization.
  • Landing page writing and on-page optimization.
  • Copy and content refreshes.
  • Creating and updating product descriptions.
  • Technical on-page site audits and error remediation.
  • Site health checks.
  • Website SSL setup.
  • Metadata optimization.
  • Link structure analysis and adjustment.
  • Conversion rate and mobile optimization.
  • Analytics tracking.
  • Link building.
  • Influencer marketing.
  • Social media marketing.
  • Guest posting.
  • Brand monitoring.
  • Audience development.
  • Product and service page optimization.
  • Schema markup.
  • Review and citation management.
  • Technical integration support.
  • Conversion rate optimization.
  • Image optimization.
  • Web demo creation.
  • A/B testing.
  • User testing.
  • Sophisticated keyword targeting.
  • Page speed optimization.
  • Sitemap optimization.
  • Rich snippet optimization.

Each service involves hands-on technical and strategic support at all stages of the
process, via planning, execution and reporting.

Your Brafton team is on the
forefront of evolving SEO
practices and strategies.
____________

Organic SEO Ranking Factors

Search engine’s proprietary algorithms weigh a number of factors when determining how to rank your content in SERPs. Google, for instance, says there are more than 200 signals it takes into consideration.

Among the most important are:

  • Quality content.
  • Direct web traffic.
  • Reputable backlinks.
  • RankBrain.
  • Mobile responsive design.
  • HTTPs.
  • UX.

Brafton has found that it can take more than 100 days for content to fully “mature.” By this we mean Google has to decide how valuable your web pages are relative to other pages that already exist for that keyword or keyphrase. Over this three-month period, Google evaluates the user response to your content before finally deciding how high or low your content will be featured in SERPs.

After going live, your content may experience SERP volatility – this is Google experimenting with how valuable your content is and whether it’s worthy of Page 1 positioning.

Your Brafton team is on the forefront of evolving SEO practices and strategies. As search engines change, our recommendations scale with those changes. As a result, your ROI is futureproofed at all times, so that you can count on organic SEO benefits today and tomorrow.

Organic SEO by the Numbers

At Brafton, we follow the data. If your SEO strategy is not achieving desired results,
we make adjustments accordingly. No plan is too sacred to optimize.

We believe passionately in organic SEO because we know it works. Here’s why:

94% of all online experiences originate with a search engine.

Google processes more than 63,000 organic searches every second.

Content marketing via organic SEO is 62% cheaper than traditional marketing.

Organic SEO converts 6X more users than traditional marketing.

Organic SEO generates 3X as many leads as paid search advertising.

47% of consumers view 3-5 pieces of content before contacting a company.

80% of searchers ignore paid ads, and opt to click only organic search results.

57% of B2B marketers say that SEO generates more leads than any other marketing channel.

90% of all clicks occur on Page 1 of search results.

Content for SEO, and SEO
for Content

Your SEO strategy should fit neatly into your larger content marketing goals – and vice versa. You can’t do SEO without content, and you can’t do content without SEO.

Our campaigns are engineered with this fact in mind. To fuel your organic channel marketing, we recommend content marketing assets for every stage of the funnel.

While your surface-level goal is more traffic, more clicks and more rankings, what you’re really after is more leads, more conversions and more sales.

Content marketing and SEO help shorten sales cycles and nurture sales-ready leads, meaning every asset and every optimization is an investment in generating new customers.

You can’t do SEO without
content, and you can’t do
content without SEO.
____________

Custom Organic SEO Strategies

We’re in the business of owning mindshare and dominating search engine results
pages. In other words, we’re in the business of your business.

We do this through organic SEO strategies that are customized to:

Your business.

Your market
demands.

Your industry.

Your competitive positioning.

Your digital
marketing goals.

Your bottom-line
commercial goals.

Your target audience.

Your available budget.

Organic SEO is more than just publishing blog after blog in the hopes of finally appearing on Page 1 for a high-value keyword. Your strategy can be as diverse and multifunctional as you need it to be, with the inclusion of:

  • Video.
  • Infographics.
  • Gated assets.
  • Social media.
  • Animations.
  • Citation management.
  • Much, much more.

Long-Term ROI Through Advanced SEO

SEO is a long game. So creating campaigns that have staying power is your fastest
and most enduring vehicle for achieving lasting ROI.

Brafton uses enterprise digital marketing tools and proprietary SEO techniques
to futureproof your web pages and the content that lives on them. We also operate
completely collaboratively across our many expert departments and within your
larger internal digital marketing apparatus.

For example, you can see how we surpass other SEO agencies through our
advanced, data-backed offerings:

Search Performance Briefs

A data-led brief that maximizes the likelihood of ranking for a target keyword phrase and driving qualified traffic. These documents serve as a definitive outline for the creative teams – a packaged blueprint that enables them to create exceptionally relevant and competitive content.

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Site and SEO audits

Brafton’s website audits are conducted by our consulting department. Highly skilled in SEO best practices, a consultant documents, analyzes, reports and provides strategic suggestions on your organization’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace.

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Featured Snippet Optimization

Ranking in Position Zero requires rethinking your SEO strategy. Our featured snippet analysis and consulting service is a game plan for how to optimize the HTML structure of your existing web pages, the format of your content and the comprehensiveness of your keyword targeting. It’s a certified on-page SEO checklist that’s actionable and user-friendly.

Learn More

Rank today. ROI tomorrow.
Optimize your future with Brafton organic SEO services.

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