What is a Google Analytics Consultant?
Google Analytics is the single-most useful tool for businesses to track important data like website traffic, bounce rates, exit rates, conversions, most visited pages and more. It’s not hard to pull these figures from the platform, but they only scratch the surface. To really understand the data, and to make sure you’re tracking the right KPIs, you need help from a Google Analytics consultant at Brafton.
Our Google Analytics consultants wear multiple hats, because every company has unique business objectives. When you approach a Google Analytics consultant with a certain goal or problem, an expert will assess the situation and write a prescription tailored to your company’s vision of success.
An experienced Google Analytics consultant will:
Teach you the ins and outs of Google Analytics and help you set up an account.
Help you set up your goals.
Teach how you meticulously track specific campaigns using custom URLs.
Help you determine which KPIs to track, and assess their success through website analytics.
Bring in sources of data beyond Google Analytics where necessary.
Recommend changes to your marketing strategy to help you reach your business goals.
Brafton’s Google Analytics consultants do all that and more. We continue to assist you even after we’ve optimized your Google Analytics instance. Consultants are like partners in this way — we don’t just want you to understand how to pull data from a platform, we want to help you decide how to take an actionable insight and implement it into your marketing strategy.
Why Do You Need a Google Analytics Consultant?
Google Analytics is simple enough to use for very basic data, but if you want to develop a strategic marketing plan, you need to dive in deeper. A Google Analytics consultant will not only be able to dig up information that would otherwise be lost, they will also help you interpret that data and use it to determine your marketing plan moving forward.
By tracking important KPIs on your website, a Google Analytics consultant can tell you which pages earn the most, and least, engagements. A great consultant then takes that information and determines why those trends exist, and what might be going on behind the curtain. For instance:
- Do successful pages experience high amounts of traffic and conversions because of their stellar content, appealing visuals and usability?
- Do pages with little to no engagement need to be optimized to rank higher on search engines, do they need UX overhauls or do they need to be scrapped altogether?
The information you learn from your Google Analytics consultant will help you create content that draws customers in and ultimately drives them down the sales funnel. No more wasting time on tactics that don’t work.
A great Google Analytics consultant will also help you set up goals that are actually worth tracking. Too often, businesses create goals in the platform that have no actual bearing on commercial success. Other times, goals are just set up improperly. Our Google Analytics consultants make sure that you’re tracking truly meaningful goals, and that you’re doing it right.
What Makes Brafton a Leader in Google Analytics Consulting?
At Brafton, we want to see your business succeed, and we go the extra mile to help you achieve your marketing objectives. Here’s why we lead the pack in Google Analytics consulting:
Our consultants are highly trained. All of our consultants must pass the Google Analytics Individual Qualification (GAIQ) exam in order to be on our team. This is a rigorous test that requires meticulously honed skills, knowledge and experience.
We are always advancing our knowledge. Our consultants are always looking for ways to hone their skills and deepen their expertise. We are consistently completing internal training sessions, and we also observe external training for even more inspiration.
We keep up with important updates. In the world of search engine optimization, nothing is stagnant. Google, Bing and other search engines are often updating their algorithms, sending content every which way on results pages. We make sure to keep up with the latest updates so we know right away what changes our clients need to make to maintain their high rankings.
Our testing is thorough. We don’t just run the typical Google Analytics tests. If you come to us with a problem, we’ll run real-time tests to pinpoint the abnormality. Our consultants will take on multiple roles, testing your website on the front-end and back-end. Once we find out what the issue is, we’ll get started on a game plan to fix it.
Our consultants are flexible. While Google Analytics is our bread and butter, we are equally capable of using other analytics platforms. If you prefer to use Adobe, Zoho or another tool, we’ll give you the same high-quality results using your preferred method.
We can also integrate data flows from various sources and channels into formats and stories you can take back to your boss. For example, by leveraging data from Google Tag Manager and other Google Marketing Platform products in conjunction with Google Analytics, we can build a custom Google Data Studio dashboard that tells a bigger, clearer narrative in a digestible way.
What You Get When You Partner with Brafton
When you seek help from a Google Analytics consultant at Brafton, you can take comfort in knowing that we are with you every step of the way.
Our Google Analytics consulting services include:
Google Analytics Setup:
We walk you through Google Analytics implementation. That means setting up an account and making sure we have proper access so we can effectively gather essential data.
Google Analytics Audit:
We make sure your account is functioning properly. This means conducting an audit to ensure the data is tracking properly, and checking to see that your reports are in fact assessing the most important KPIs and goals.
Conducting a Baseline Assessment of Your Website:
- The website’s overall performance (users, sessions, goal completions, etc.).
- What particular content people are engaging with.
- Which channels are driving people to the site.
- Visitor demographics.
- Which browsers and devices are most commonly used to access your website.
Diving in Deeper:
We assess conversions, including how and when people are visiting your site. At a glance, Google Analytics can only tell you so much about the content a user interacts with the content on your site. We dive deeper, finding the initial traffic source and looking at the entire journey before and after conversion. We can also pull in data from other sources, such as Google Search Console, keyword research tools and CRMs.
Assess User Experience:
We’ll not only find out what parts of your website visitors interact with, but also the reasons why they gravitate more or less toward particular areas. We can look at factors that aren’t readily available in Google Analytics, like speed, usability, readability and more.
Look at Multi-Channel Funnels:
A visitor may experience multiple touchpoints before landing on your website. Google Analytics alone won’t find the path a customer took to your website in this case, but our skilled consultants will.
Build Reporting Dashboards:
Your business likely has many KPIs, and it can be difficult to visualize how they impact one another. Once we conduct digital analytics, we will design a custom dashboard for you to see, organize and understand your marketing data. These custom reports make it easier to track specific campaigns.