1. An audience.

2. Content.

3. Content distribution channels.

4. A strategy.

A total digital marketing strategy.

Persona development.

Keyword research.

Technical SEO.

Site UX and web design.

Awareness content like blog posts.

Deeper-funnel assets like white papers and case studies.

Video production.

Email marketing.

Social media management.

Pay-per-click advertising.

Something else entirely.

Quintillions of bytes of data are added to the web.

Millions of blog posts are published.

Billions of search engine queries are made.

Billions of videos are watched.

Millions of new sites are launched.

Brand awareness.

Lead generation.

Sales enablement.

Conversion marketing.

Website performance.

Strategic Analysis

We identify areas for improvement that will help you achieve your goals, whether that’s increasing monthly site traffic, boosting conversions, retargeting deep-funnel leads, reducing bounce rates or improving the search ranking of a specific page. We also help pinpoint a target audience through detailed persona development.

Content Creation

Our writers, designers, consultants and videographers conduct research, subject-matter-expert interviews, SEO content mapping and other preliminary functions that help them to do what they do best: Create high-quality, data-driven content that’s crafted with the big picture in mind.

Metrics and Reports

We compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz and more. This helps us get a snapshot of your overall web presence, your site performance on search engines, your social media footprint and who’s looking at your content.

Ongoing Analysis

Digital marketing isn’t something you do just once. Our strategists and consultants can provide ongoing analysis of KPIs with an eye on bottom-line revenue. This includes tracking the success of every digital marketing campaign and pivoting as needed, as well as understanding how algorithm updates on major platforms such as Google and Facebook affect your digital presence.

Strategy Development

We work with your marketing team to plan for the execution of your digital marketing strategy. We involve project managers, consultants and creatives at this stage to make sure all stakeholders are working toward the same goal.

Promotion and Distribution

Content strategists and project managers work alongside social media consultants and creative teams to help promote your content on social media channels, email, influencer outreach, display ads and other mediums.

Brafton is North America’s leading content marketing agency.

We know first-hand what strategy-fuelled, data-driven content marketing can achieve because we’ve done it all before:

Tell your brand’s story.

Build trust among your audience.

Earn industry credibility.

Rank for more keywords.

Engage leads at every stage of the sales funnel.

Turn happy customers into brand advocates.

Boost revenue.

Unlike display advertising and other interruptive, paid campaigns, content marketing is the most effective of the digital marketing channels that strive to add value at every phase of the customer journey.

For that value-add, you need killer content that informs, entertains and inspires. From email marketing to blog articles, Brafton provides marketing services that do just that.

Blog Content Creation

Build brand awareness, generate traffic to your site and demonstrate your value to readers with blog content that’s optimized to rank for specific keywords.

Website Copy

Tell visitors what you’re all about with concise, compelling landing-page copy that’s crafted to convert and optimized to rank on Page 1.

eBooks & White Papers

Use well-researched, visually-compelling eBooks and white papers to capture emails and drive leads deeper into the sales funnel.

Infographics, Custom Images and Asset Design

Publish highly informative, visual assets such as infographics, interactive infographics and custom images that convey information quickly and memorably.

Video Production

Put your products, services, customers and brand values in motion with 2D and 3D animations, explainer videos, video testimonials, live-action content, video blogs and more.

Full-Service Email Marketing

We do it all: from call-to-action marketing to helping you build your email list, to crafting email copy like newsletters and sales emails, to managing automated drip campaigns and more.

Case Studies

Tell your customers’ stories with case studies that demonstrate the efficacy of your products and services, your brand’s value and your dedication to clients or consumers.

More than 90% of all web traffic passes through Google.

About 95% of that traffic will never go past Page 1 of the search results.

The first five organic search results on Page 1 account for more than half of all the clicks on search engine results pages (SERPs).

Keyword Research

We use leading keyword research tools like Semrush, Moz Keyword Explorer and Ahrefs to identify short- and long-tail keywords with strong monthly search volume and difficulty scores within range of your domain authority.

Content for SEO

Our writers are alchemists: They transform information and insights provided by strategists and consultants into compelling website copy and blog posts that people will actually want to stop what they’re doing to read. Engaging content guided by a great SEO strategy is always a winning combination.

Video and Design for SEO

Search engines favor sites with visual elements because users favor them – and what users prefer, search engines prefer. Brafton videographers, graphic designers, web developers and consultants play a key role in delivering technically-sound, visually stunning content.

On- and Off-Page SEO

In addition to on-site content creation and technical SEO, we can provide backlink strategies, influencer outreach and content syndication services to help build up a backlink profile, gradually improve Domain Authority score and boost your overall online presence.

Search Performance Briefs

This is Brafton’s scientific method for ensuring content satisfies searcher intent. Search Performance Briefs instruct creatives on questions they should answer in content, secondary keywords to include, major topics to discuss, recommended imagery and other guidance that multiplies the probability of ranking on Page 1 for a keyword. All recommendations are based on in-depth research of top-performing websites.

75% of a user’s opinion of a site’s credibility is based on its UX and design.

Loading time for mobile and desktop sites should be under 3 seconds to avoid penalties.

Mobile-first indexing is very much a reality, necessitating mobile-friendly design.

Persona Development

Through analysis of Google Analytics demographic data and CRM information, and through collaboration with your sales and marketing teams, our consultants create detailed personas of your top readers, your influencers and your buyers. These guide all content-creation efforts and marketing strategies.

Email & Marketing Automation

A/B testing, email content creation, email templates, drip campaigns, newsletters, automated lead-nurture emails, email-list building, segmentation, integrations, metrics reporting – if it has to do with email and marketing automation, we do it.

UX and Website Redesign

High bounce rate, low dwell time and poor conversions could be indicators that it’s time for a website redesign or a UX audit. Our SEO and consulting teams can provide in-depth analysis of your current site design and recommendations for where it needs to be improved. From there, they collaborate with creative teams to optimize landing page copy and deliver a newly designed site with polished UX.

Website Audits

What happens on the backend of your site doesn’t stay on the backend: 404 errors and broken links, 301 and 302 redirects, accessibility issues and mobile friendliness are just some of the technical woes that can negatively impact site performance and SEO. Our consultants deliver multiple tiers of website audits to optimize your technical SEO and improve site speed and performance.







And more.

Social Media Management

Our social consultants assess key metrics, and make recommendations for improvement across channels. They also build up your base of followers through strategic engagements, precisely-timed posting schedules supported by data and validated through A/B testing, and creative campaigns that improve social visibility.

Influencer Outreach

A/B testing, email content creation, email templates, drip campaigns, newsletters, automated lead-nurture emails, email-list building, segmentation, integrations, metrics reporting – if it has to do with email and marketing automation, we do it.

Paid Social

Your social media strategist can help you create social display ads and sponsored posts that look like they belong in your customers’ feeds. Through meticulous tracking of metrics such as impressions and CTR, they can help you reallocate your spend across networks to maximize the performance of your paid social campaigns.

Paid and Organic Content Promotion

Your content won’t promote itself. Our social media consultants create posts for each of your channels that help drive up impressions and boost overall engagement.



If you have a website, you’re already doing digital marketing. We’ll help you do it better.