What Is SEO and Why Is It Important?
If it isn’t on Google, does it exist? Maybe, but it will be a lot harder to find.
Search engine optimization maximizes the likelihood that you will populate in search results for the products and services you offer. Search engine optimization also involves optimizing your site to outrank your competition for keywords that are important to your brand.
Hundreds of factors determine how well a search engine ranks in search engine results pages (SERPs), including:
Backlinks to your site from other trustworthy websites (backlink profile).
Matching content to search intent.
How users interact — or don’t — with your site.
On-page elements and web design.
Site structure and page
Your thoroughness in addressing each of these factors determines your site’s presence on search. That presence, in turn, can nurture your commercial goals, whether that’s to grow your business, improve awareness of your products or services, or something else.
You tell us what you want to achieve, and we’ll prescribe an SEO strategy that gets the job done.
A Strategy-Fueled, Data-Driven, Creatively Focused SEO Company
As a full-service digital marketing agency, Brafton puts a complete marketing team inclusive of SEO specialists, marketing strategists, content writers, designers and developers at the helm of your strategy.
We can deliver à la carte SEO consulting services such as keyword research or an SEO audit. Alternatively, we can function as your dedicated SEO agency, providing ongoing strategic guidance and data-driven recommendations for your campaigns, and executing creative campaigns.
Either way, when you work with us, you get a professional SEO service that keeps on giving. We’re experts in tying every SEO campaign we work on to commercial value.
No vanity metrics. Just value.
We’re experts in tying every
SEO campaign we work on
into commercial value.
Organic SEO Services
Organic search engine optimization is the fulcrum of our content marketing services. Unlike paid search results, which may earn anywhere from a 3% to 10% click-through rate, the No. 1 spot in organic search has a CTR closer to 30%.
Organic SEO also has long term commercial value. A YouTube ad has a shelf life, but a landing page with target keywords ranking on Page 1 of Google is valuable until someone manages to outrank it.
At Brafton, we assign an SEO consultant to assess your website’s ranking on organic search, including how many keywords you rank for, any technical SEO issues affecting your site’s performance in SERPs and how you stack up to your market rivals. Our SEO professionals rely on data from Google Analytics, Search Console and enterprise SEO tools. Based on our findings, a dedicated SEO strategist will then tailor a marketing campaign.
Some of the measures we might take to improve your organic traffic and page rankings include, but aren’t limited to:
- Landing page re-optimization.
- Organic link building.
- Advanced keyword targeting.
- Blog writing.
- Guest posting on other websites.
- Persona development.
- Technical SEO.
- Link profile analysis.
- Mobile optimization.
Off-Page SEO Services
Off-page SEO is everything you do off your site to improve your domain’s performance in SERPs. Your site’s ranking is highly dependent on interactions that occur elsewhere on the web. Organic backlinks from trustworthy sites are especially important. Search engines see these as affirmation of your domain’s authority and trustworthiness. Promotion and distribution on social media and email are also key in driving traffic to your webpages.
At Brafton, you’ll have access to an off-page SEO expert who can prescribe strategies to improve organic traffic and help ensure that your domain will show up in SERPs. These internet marketing activities include:
- Coordinating with other site publishers to create guest posts.
- Ghost-writing guest posts.
- Reaching out to influencers to help build a backlink portfolio.
- Email marketing.
- Social media marketing.
- Digital PR.
- YouTube marketing.
- Display advertising.
Enterprise SEO Services
As a full-service SEO firm, we have the resources and expertise to launch highly complex SEO strategies for businesses in all industries and of all sizes. Our enterprise SEO services are structured so that they can integrate seamlessly into your established marketing team. We’ll learn all there is to know about your company, products and services, industry and target audiences in an effort to fully understand the SEO solutions that will work in your favor.
Some of the SEO efforts we may take to help your enterprise website rank on Page 1 include:
- Targeted keyword research to ensure you’re speaking your audiences’ languages, no matter their geographic location.
- International SEO to position all iterations of your website well in SERPs.
- Digital PR to establish brand awareness, then recognition, in your most important markets.
- Social media marketing to engage your target markets across their preferred platforms.
- Comprehensive SEO audit to ensure all your internet marketing activities support one another and are tied to specific business goals.
Not in the US?
We do SEO marketing internationally: