At Brafton Research Labs we’re on a fact-finding mission. We examine content marketing. We experiment with user data. We engineer content you can actually use.
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With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness.READ MORE
To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.READ MORE
We found out exactly what our readers want from our marketing in our latest poll. Read on for a recap of the results.READ MORE
Chatbots: love ’em or hate ’em? The jury is still out on chatbots over here, which is why we felt it was our moral marketing duty to poll our audience on this heated topic.READ MORE
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