Brafton Labs:
Original Research, Surveys & Content Marketing Insights
Brafton Labs is your place for thoughtful, original research on all things digital marketing. Every year, hundreds of global marketers participate in our surveys, sharing insights and perspectives on marketing strategy, content creation, AI, search and more.
We package our findings into comprehensive white papers and blog series to help you stay informed about the latest industry trends and trajectories.
Explore Our Original Research & SME Content
Explore studies we’ve conducted to date, including original research-based and Brafton-SME-driven white papers, plus supporting blog posts that highlight key takeaways and practical marketing applications.
An Updated Forecast: Marketers’ Outlook on AI in Marketing
How do marketers feel about AI’s future? Survey responses reveal optimism, concern and strong support for keeping humans in control.
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Some Marketers Still Aren’t Using AI. Our Data Helps Explain Why
81% of marketers use AI but the remaining 19% tell a different story. Explore the concerns keeping some teams from adopting AI.
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How Marketers Are Learning AI: Most Teams Are Still Figuring It Out as They Go
Most marketers are using AI without formal training. Explore Brafton’s survey findings on AI adoption, training programs, policies and workplace impact.
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AI in Marketing: How Should Marketers Handle AI Output? Lessons From Our Survey
These Brafton survey insights reveal how marketers review, refine, and improve AI content through fact-checking, brand editing and SME expertise.
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AI in Marketing: What Marketers Really Think
Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are
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AI in Marketing: Who’s Using It?
Discover some fascinating results from our survey on AI use in marketing. How many marketers use AI? What tools do they use? And for what?
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