Infographic Design Services

Infographics are a favorite mode of communication, no matter the audience or industry.

Infographic design services give your brand a way to make a strong impression with your target market with visual communication that educates and entertains viewers while encouraging them to engage with your brand.

Communicating Your Brand Identity With a Stunning Infographic

Infographics are a powerful tool for communicating brand personality. The visual nature of an infographic makes it more memorable than text, which can help to create a clearer picture of what your brand stands for. Infographics designed by talented and experienced marketing experts and graphic designers can benefit your business by: 

  • Establishing the progression of a product or service over time, allowing the viewer to see how a brand’s experience has evolved.
  • Showing off your business’s data in an engaging way that will keep your audience interested.
  • Conveying your organization’s values, mission and vision in a way that’s visually compelling. 
  • Optimizing SEO keywords that will drive search engine traffic to your website. 
  • Communicating complex information in a simple way. 
  • Building your brand identity so you reach an even wider target audience. 

Our in-house team of infographic designers can even optimize the engagement of your website by going beyond a static infographic and employing animation and technology!  

The Brafton Approach to Graphic Design Service

Graphic design is a group effort. Don’t let anyone tell you it isn’t.

When you partner with Brafton, you’ll work with a dedicated team, including a content marketing strategist, project manager, experienced designer, copywriter and any other roles your digital marketing strategy requires. This team-based approach means every deliverable created at Brafton is on-brand, of exceptional quality and delivers on the promise of supporting your marketing and business goals.

Each custom infographic design is tailored to your specific needs. Our process typically goes like this:

Step 1: Ideate

We combine the power of our Design, Editorial and Strategy teams to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Many of our graphic design ideas center on industry data, top trends, future predictions, practical solutions and brand identifiers.

Step 2: Outline

After scoping out the size and other requirements of the infographic, our knowledgeable editorial team will form a written outline of the key points to be illustrated using our SEO services to optimize our written content. From there, our designers can produce wireframes to give you a strong idea of how we’re bringing your vision to the market.

Step 3: Design

Post-mockup approval, our design team uses your brand guidelines and existing assets as a jumping-off point to truly capture your brand’s voice and personality within our visuals. We’ll research competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:

  • Instructional Diagrams.
  • Flowcharts.
  • Character Images.
  • Hand-drawn Illustrations.
  • Lists, Charts, Graphs, Maps.
  • Timelines.
  • Quotations.
  • Statistical Insights.
  • Brand Formatting.

Step 4: Launch

Our designers break out the industry-best infographic tools and, within a week’s time, your infographic is finalized and ready to launch. Your Brafton strategist will help you distribute and promote your new infographic to your target audience.

View Our Latest Infographics:


Killer Infographics Go Well With Incredible Content

Your infographic will capture attention and encourage people to check out your company — but only if they find it first. By itself, an infographic is just a pretty picture. To make it work for your brand, you need to supplement it with supportive copywriting and a content marketing strategy designed to attract and convert leads.

As a full-service content marketing agency, we handle a wide range of content writing service needs. Some of our products and services that pair well with infographic design services include:


Search engine-optimized blog content on your website captures organic traffic and gives readers a greater understanding of your organization’s solutions and expertise. Adding infographics to your articles encourages visitors to spend more time on your page, garners more backlinks and is shared more frequently on social media.

Interactive Infographics

Take your content to the next level with interactive elements on your website. An interactive infographic is customized to your brand and directly engages users. Your infographic designer will work alongside a developer who will build your interactive content to look excellent on your website, work flawlessly and effectively captivate your site visitors.

Social Media

Show off your infographics where your audience is most likely to encounter them. A sound social media strategy benefits your overall content marketing strategy because it allows you to share your content with those most likely to be interested in learning about your company’s offerings and solutions.

Video Creation

Any information that can be illustrated and demonstrated in a custom graphic can be repurposed into a video infographic or animation. Our in-house animators and videographers are adept at creating eye-catching video products that deliver your message effectively while engaging your audience in new ways.