Explain Your Brand With Video Production Services
Everyone is strapped for time, and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right people at the right moment? Oh, and also get them to convert?
The answer: explainer videos.
At Brafton, we know short, quick-hitting, targeted and personalized videos work. Explainer videos have the power to convey a message clearly while keeping an audience engaged from the opening scene to the very last second. They take the story you’re trying to tell and transform it into an organized and immersive presentation for your target audience.
The result? More clicks, more conversions and, of course, more customers.
Explainer videos use personalized messaging to move potential clients through the buyer’s journey. By combining high-quality audio with eye-catching visuals, your audience will not only digest complex topics but also be inspired to take action.
Your brand isn’t a static, one-dimensional image that can be conveyed in words alone. You need to create effective videos that elevate your brand and illustrate your offerings. That’s where an explainer video production company comes in. When you partner with the pros, you can feel confident that your explainer video will bring your story to life and resonate with the audience you’re trying to reach.
What are Explainer Videos?
At their core, explainer videos are educational presentations designed for a specific audience. These videos provide concise insights into a specific concept, whether it’s your company’s mission and values, products and services, or the problems that your solutions remedy.
By combining high-quality video production, sound effects and scriptwriting services, an explainer video can turn any topic into an informative and engaging video presentation. And if you choose to create an explainer animation video, our motion graphics team is ready to get to work. Whether you’re envisioning a 2D animation, 3D animation, whiteboard video, live-action, screencast, product video or something else, we’ve got you covered.
Between our team of industry-leading animators, video production professionals who can take the shoot to your location, and an in-house studio, Brafton is the video production company that can turn your vision into a reality.
Watch our animated Breadth of Services explainer video:
Types of Explainer Videos
Explainer videos are effective because — when done right — they deliver clear answers to an audience in a short amount of time.
To put it simply: If you’ve got a message, a marketing video can communicate it.
But creating an explainer video isn’t one-size-fits-all. In fact, there are many types of explainer videos to choose from, and the one you decide to create will depend on your goal, budget, and audience.
Animated Explainer Videos
For branding initiatives, animated explainer videos are the way to go.
A short video animation lets you showcase your product or service and explain it via voiceover, but it also highlights the design features of your brand, such as style, tone, color, logo and typography. Even your animation style can say something about your company’s identity and its unique selling proposition.
When it’s time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.
Animations also synthesize and present dense information in a media-rich format. Abstract concepts like software, step-by-step how-tos and logistics can be easily captured and animated in motion graphics that compel your audience to take action.
Our videography team can make the video your brand needs, including 2D and 3D animation, animated logos, social media videos and more.
Our Brafton.com explainer demonstrates how paid & organic traffic impact your digital marketing efforts.
Lasko explains the benefits of using air purifiers with HEPA filters at home or in the office.
Live-action videos provide a guided tour through the ins and outs of your products or services.
A video production that features a combination of human talent, music, subtitles, instructional directions, graphical annotations, narration and real-world film turn ordinary objects into captivating specimens, and complex concepts into compelling ideas.
Live-action explainers can also be training videos that help onboard new team members, review important aspects of your company or teach consumers how to utilize your products.
In essence, live-action video shows the best side of your business.
Whiteboard Animation Explainer
Whiteboard video is an ideal medium for an explainer. Featuring a whiteboard drawing completed before the viewer’s eyes and voiceover talent that describes the concepts being drawn, this type of video is easy to follow, simple to understand and effective at making a great impression.
Our animation team uses best-in-class explainer video software to bring your whiteboard animation to life, including Adobe Illustrator, After Effects and Audition. Your professional whiteboard explainer video can be shared on social media, through email, on your website and more to reach your audience.
OliverWight explains 4 ways Integrated Tactical Planning can benefit businesses.
Lexia Learning highlights the features of its online reading comprehension platform, Lexia PowerUp Literacy, in this explainer.
Demo or Product Video
Demonstrating how to use your product or service along with its benefits can be a useful asset for your company. Using video to show what your product looks like and how to get the most value from it helps your audience understand why they should buy from you.
This is especially important for products that aren’t immediately intuitive to use, including software, hardware, brand-new products and more.
There are multiple ways to create demo videos. Screencasts display what a user would see on their screen, showing them how to navigate through your software. Product demos give you the opportunity to highlight the selling points of your items.
The bottom line: When a potential customer sees your offerings for the first time, you want to make sure they know what they’re looking at. And a demo or product explainer video establishes that understanding ASAP.
Brafton’s Custom Video Production Process
Creating a custom explainer video takes time and professional expertise. Our video production process typically follows these steps:
1. Video Ideation
Not sure what your explainer should focus on, specifically? No problem – our in-house videographers and marketers are expert brainstormers who can help you identify the best topics to cover in an explainer video for your brand.
Wise video marketers never overlook the power of good storytelling. Our editorial team can write your video script to be clear, compelling and concise enough to make a good impression.
3. Storyboard Creation
Animated explainer videos are preceded by storyboards, or visual outlines of what your motion graphic will look like. Here, you’ll see how the script lines up with the imagery, what designs the animation will include, character appearances and more.
4. Live Video Shoot
We’ll travel to where you need us, or shoot your explainer in-house at our studio. No matter where the video shoot takes place, our professional videography team will be ready with the latest HD and 4K video cameras along with professional lighting and audio equipment.
We use the best video editing tools, including Adobe Premier, Final Cut Pro X and Davinci Resolve. We’ll incorporate background music, graphical elements and effects to ensure your final video is in line with your branding guidelines and looks excellent.
6. Distribute and Promote
With your very own explainer video completed, it’s time to share it with the world – or at least your audience. Your dedicated content marketing strategist (CMS) will have plenty of data-backed ideas on getting your video content in front of your audience.
The video marketing process doesn’t end with the completion of the video, or even the first time you share it with your audience. Videos are lasting content, and can be utilized in many aspects of your digital marketing strategy.
As a full-service content marketing agency, we know how to leverage your explainer video for the most impact.
That means delivering it to your audience through the channels that will reach them best, creating supportive collateral such as infographics and blog articles, and carefully reviewing the information about your audience that your video marketing strategy will help reveal.
Drive Results With Explainer Videos
No process, product or company is out of reach for an explainer video. Humans are built to consume video content:
81% of marketers say video helps increase the average time visitors spend on landing pages.
Strategically created & distributed videos may also capture more attention than your blog posts and other content formats:
66% of people would rather watch a short video rather than read an article that explains the same subject.
To reach your target audience, whoever that may be, you need video at the forefront of your marketing strategy.
In the UK? Check out Brafton’s explainer videos in the United Kingdom.
In Australia? Check out Brafton’s explainer videos in Australia.
In Germany? Check out Brafton’s explainer videos in Germany.
When, Where and How to Use Video
Your business provides solutions. But how do you convince leads of this if they’ve never done business with you?
Explainer videos are direct, concise and methodical — the perfect medium to prove yourself, nurture prospects and close a deal. But to drive these kinds of results, you need to keep your audience engaged. And to do that, you need to implement best practices, like getting your video to the perfect length to keep your audience engaged, using simple and direct language, maintaining a conversational tone and picking the right voiceover.
Sound complicated? No worries — that’s why we’re here. Our well-versed video production team knows exactly what to include to turn your explainer video into a high-yielding masterpiece.
And once you have your final product, you can leverage different marketing channels to get your explainer video seen by the right audience. These channels might be email, social media, trade shows, events, retargeting campaigns, landing pages or sales enablement. Essentially, wherever your audience is, that’s where your video will need to be.
From health care to manufacturing to education, brands of all shapes and sizes can benefit from animated explainer videos. Don’t believe us? These videos speak for themselves:
Check Out These Explainer Video Examples
Supply chain example.
Education marketing example.
Achieve Creativity at Scale With an Animated Explainer Video Company
Let’s face it: We’re bombarded with video content all day, every day. That means if you want to create an explainer video that cuts through the noise and reaches your target audience, it needs to be done right.
By working with a professional animated explainer video production company, you receive a team of experienced, talented, and skilled animators, videographers, scriptwriters, and marketing specialists to handle every aspect of your project. We leverage the best tools and strategies to drive our work and produce impactful explainer videos for every industry.
Already have an idea? Let’s get to work. Want to collaborate on visions for your brand? We’re the largest content marketing agency in North America for a reason.
Let’s Show Your Audience Something Great.