Everyone is strapped for time, and your target audience is bombarded with competing products and services every day. So how do you get your brand in front of the right people at the right moment?
And then get them to convert?
At Brafton, we know short, quick-hitting videos work. Targeted, personalized videos even better.
Your brand isn’t a static, one-dimensional image that can be conveyed in words alone. You need to create effective videos that elevate your brand and illustrate your offerings.
Explainer videos created by a professional video production agency help brands put their best foot forward.
What are Explainer Videos?
An explainer is just another way to say educational video.
The purpose of an explainer is to teach a targeted audience a specific concept, whether it’s your company’s mission and values, your products or services or the problems that your solutions remedy.
Our professional video production and motion graphics teams are ready to turn your video idea into reality. Whether you’re envisioning a 2D animation, 3D animation, whiteboard video, live-action, screencast, product video or something else, we have you covered.
Between our team of top animators, video production professionals who can take the shoot to your location and our in-house studio, Brafton is the video production company that can make your vision a reality.
Watch our animated Breadth of Services explainer video:
Check Out These Explainer Video Examples
Supply chain example.
Education marketing example.
Animated Explainer Videos
Animated Explainer Videos
For branding initiatives, animated explainer videos are the way to go.
A short video animation lets you showcase your product or service and explain it via voiceover, but it also highlights the design features of your brand, such as style, tone, color, logo and typography. Even your animation style can say something about your company’s identity and its unique selling proposition.
When it’s time for your buyers to make a purchasing decision, those visual elements will help them remember who you are.
Animations also synthesize and present dense information in a media-rich format. Abstract concepts like software, step-by-step how-tos and logistics can be easily captured and animated in motion graphics that compel your audience to take action.
Our videography team can make the video your brand needs, including 2D and 3D animation, animated logos, social media videos and more.
Our Brafton.com explainer demonstrates how paid & organic traffic impact your digital marketing efforts.
Lasko explains the benefits of using air purifiers with HEPA filters at home or in the office.
Live-action videos provide a guided tour through the ins and outs of your products or services.
A video production that features a combination of human talent, music, subtitles, instructional directions, graphical annotations, narration and real-world film turn ordinary objects into captivating specimens, and complex concepts into compelling ideas.
Live-action explainers can also be training videos that help onboard new team members, review important aspects of your company or teach consumers how to utilize your products.
In essence, video shows the best side of your business.
Whiteboard Animation Explainer
Whiteboard Animation Explainer
Whiteboard video is an ideal medium for an explainer. Featuring a whiteboard drawing completed before the viewer’s eyes and voiceover talent that describes the concepts being drawn, this type of video is easy to follow, simple to understand and effective at making a great impression.
Our animation team uses best-in-class explainer video software to bring your whiteboard animation to life, including Adobe Illustrator, After Effects and Audition. Your professional whiteboard explainer video can be shared on social media, through email, on your website and more to reach your audience.
OliverWight explains 4 ways Integrated Tactical Planning can benefit businesses.
Demo or Product Video
Lexia Learning highlights the features of its online reading comprehension platform, Lexia PowerUp Literacy, in this explainer.
Demo or Product Video
Demonstrating how to use your product or service along with its benefits can be a useful asset for your company. Using video to show what your product looks like and how to get the most value from it helps your audience understand why they should buy from you.
This is especially important for products that aren’t immediately intuitive to use, including software, hardware, brand-new products and more.
There are multiple ways to create demo videos. Screencasts display what a user would see on their screen, showing them how to navigate through your software. Product demos give you the opportunity to highlight the selling points of your items.
When a potential customer sees your offerings for the first time, make sure they know what they’re looking at.
Explainer videos establish that understanding ASAP.
Brafton’s Custom Video Production Process
Creating a custom explainer video takes time and professional expertise. Our video production process typically follows these steps:
1. Video ideation
Not sure what your explainer should focus on, specifically? No problem – our in-house videographers and marketers are expert brainstormers who can help you identify the best topics to cover in an explainer video for your brand.
2. Script writing
Wise video marketers never overlook the power of good storytelling. Our editorial team can write your video script to be clear, compelling and concise.
3. Storyboard creation
Animated explainer videos are preceded by storyboards, or visual outlines of what your motion graphic will look like. Here, you’ll see how the script lines up with the imagery, what designs the animation will include, character appearances and more.
4. Live video shoot
For live-action explainers, we’ll travel to where you need us, or shoot your explainer in-house at our studio. No matter where the video shoot takes place, our professional videography team will be ready with the latest HD and 4K video cameras along with professional lighting and audio equipment to ensure a high-quality end product.
We use the best video editing tools, including Adobe Premier, Final Cut Pro X and Davinci Resolve. We’ll incorporate background music, graphical elements and effects to ensure your final video is in line with your branding guidelines and looks excellent.
6. Distribute and promote
With your very own explainer video completed, it’s time to share it with the world – or at least your audience. Your dedicated content marketing strategist (CMS) will have plenty of data-backed ideas on getting your video content in front of your audience.
The video marketing process doesn’t end with the completion of the video, or even the first time you share it with your audience. Videos are lasting content, and can be utilized in many aspects of your digital marketing strategy.
As a full-service content marketing agency, we know how to leverage your explainer video for the most impact.
That means delivering it to your audience through the channels that will reach them best, creating supportive collateral such as infographics and blog articles, and carefully reviewing the information about your audience that your video marketing strategy will help reveal.
Video Marketing Strategy
No process, product or company is out of reach for an explainer video. Humans are built to consume video content:
81% of marketers say video helps increase the average time visitors spend on landing pages.
Strategically created & distributed videos may also capture more attention than your blog posts and other content formats:
66% of people would rather watch a short video rather than read an article that explains the same subject.
To reach your target audience, whoever that may be, you need video at the forefront of your marketing strategy.