Inbound Marketing: The Complete Guide

What’s the Difference Between…

Deep Dive

Inbound Marketing vs Content Marketing: Understanding the Difference (Infographic)

Content marketing and inbound marketing go hand-in-hand, but what’s the difference? Learn what makes these strategies unique.

Inbound vs Outbound Marketing: What’s the Difference? (Infographic)

Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?

Elements of a Successful
Inbound Marketing Strategy

Deep Dive

How to increase SQLs the inbound way [success story]

One of the largest B2B IT solutions companies in North America needed a sustained lead generation engine. Here’s how we gave it to them.

How we helped a global IT services company increase inbound leads by 51% [success story]

B2B companies with long sales cycles need leads, and lots of them. Here’s how we delivered those leads for one of our clients in IT.

Types of Content To Use in Inbound Marketing

Blog Posts

Landing Pages

Case Studies


Deep Dive

14 Types of Visual Content To Use in Your Content Marketing Strategy [Infographic + SlideShare]

If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.

18 Types of Written Content: The Only Guide You’ll Ever Need (eBook)

Creative content writing is both a science and an art form. Executing on a sophisticated content strategy that includes the written word is not a walk in the park, and many marketers fail to understand how to pivot their approaches to each asset.

Inbound Marketing Processes

Inbound Marketing Funnels

1. Customer Lifecycle

  • Attract: Blogs, keyword targeting and social media outreach captures the attention of strangers and gets them interested in learning more.
  • Convert: Tools like optimized landing pages, calls to action and contact forms encourage site visitors to take a conversion action such as signing up for a newsletter or contacting a sales representative.
  • Close: Utilizing CRM tools, personalized email and deeper levels of interaction, brands help prospects to solve their problems and ultimately become customers.
  • Delight: Once leads become customers, marketers continue to engage them with surveys, social media interactions and similar follow-up activities to keep them happy and coming back for more.

2. Standard Marketing Funnel:

  • Awareness: At this early stage of lead generation, research-based marketing campaigns spread brand awareness through social media, blogs, events and traditional advertising.
  • Interest: Brands connect with leads who express interest by providing relevant content through targeted emails, webinars and landing pages.
  • Consideration: Marketers nurture leads by offering details about products and services, free trials and case studies.
  • Purchase: Personalized content, sales demos and phone conversations help to close leads and convert them into customers.

Deep Dive

Sales funnel examples to use for your own business

Sales funnel, Flywheel, hourglass – which is right for your business? Find out here.

The Ideal Content Marketing Funnel Template

Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.

5 Principles of Inbound Marketing

1. Standardize:

2. Conceptualize/Contextualize:

3. Optimize:

4. Personalize:

5. Empathize:

Deep Dive

The Inbound Methodology: Everything You Need To Know (Infographic)

The inbound marketing methodology is a multi-step strategy for attracting new prospects, leading them to complete a purchase and encouraging them to continue interacting with your business.

Examples of Inbound Marketing

Example 1. eBooks

Example 2. Infographics

Deep Dive

3 Awesome Inbound Marketing Examples Your Brand Could Emulate

What makes an inbound marketing campaign great? These examples will give you some ideas.

10 content marketing examples that stand the test of time

Need inspiration for your next content marketing campaign? These 10 timeless content marketing examples can point you in the right direction.

Inbound Marketing Tools

Brafton Content Marketing Platform

Brafton’s content marketing platform operates on 5 core functions, including digital asset management, content calendar, content production planning, resource tracking and marketing campaign measurement. And, it’s built by a world-leading marketing agency with the help of people who live and breathe in this realm.


HubSpot offers a number of technologies to help marketers and sales leaders connect with prospects and form lasting relationships with customers. Its 100% free CRM is useful for managing customer interactions and generating reports. Plus, it integrates with G Suite and Microsoft Office.


HubSpot offers a number of technologies to help marketers and sales leaders connect with prospects and form lasting relationships with customers. Its 100% free CRM is useful for managing customer interactions and generating reports. Plus, it integrates with G Suite and Microsoft Office.

Google Ads

Google’s extensive ad network (formerly known as AdWords) reaches 90% of internet users across the globe. Marketers can quickly create text and visual ads that dynamically format to any device type.


Mailchimp is an all-in-one marketing platform that helps brands scale their growth through automation and customer personalization. Its automated email marketing tools make it easy to send custom messages that delight customers and keep them engaged.


Buffer makes it possible to plan, create and publish social media content for Instagram, Twitter, LinkedIn, Facebook and Pinterest all from one dashboard. Its collaboration features enable remote teams to work together on cohesive campaigns.

Deep Dive

A Guide to the Best Inbound Marketing Software on the Market

From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns.

2 Visual Guides to Inbound Marketing