The core difference between
retargeting and remarketing is
that a remarketing campaign
uses email as follow-up touch
point instead of ads.
Retargeting Versus Remarketing
Retargeting and remarketing are often used interchangeably. In fact, what Google calls its “remarketing service” is very much a retargeting service in reality.
The core difference between retargeting and remarketing is that a remarketing campaign uses email as a follow-up touch point instead of ads. For example, if a customer abandons their cart on an e-commerce site, they will receive an email from the site reminding them as much. Clearly, this means remarketing is reliant on actually having a user’s email in your database, which is why it is sometimes referred to as CRM retargeting.
Other examples of remarketing include:
- Tailoring email campaigns based on how users have interacted with your site.
- Emailing a customer on your remarketing list when a product they have shown interest in goes on sale.
- Sending a demo-request email to a client who has downloaded deep-funnel collateral such as white papers and product testimonials.
Remarketing and retargeting, while very different, are both essential functions of a successful content marketing campaign. At Brafton, we offer remarketing services in addition to our retargeting services.