Why Content Marketing

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition

Attention-Grabbing Content

The right content turns heads, speaks directly to the target audience and makes brands memorable. Successful marketers must anticipate and answer their audience’s questions, but have to do so in a way that tells a story and compels the target reader to return to them as a trusted resource.

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Results-Driven Strategies

What really makes content soar is the strategy behind it. Careful planning and analysis help marketers decipher the best types of content to develop for their audience, the message they want to convey, and the ideal time and place to reach the target reader. Fluid strategies that anticipate and adapt to the audience’s needs will fuel marketing goals and deliver strong results.

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Brand-Broadening Engagement

Good content marketing services do more than connect brands with their current customers. A holistic approach to content promotion and engagement leverages content to broaden the target audience and generate new leads. A strong social presence, coupled with targeted marketing automation, helps marketers find and get to know their customers.

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Content Marketing Channels

SEO Techniques

Optimize your site to make it easier for for search engines to rank you more accurately so your audience can find you organically.

Social Media Distribution

Get acquainted with your target audience, engage in conversations that position you as a thought leader, and build your brand.

Email Marketing

Deliver targeted messages directly to your audience with relevant content that inspires action at any point in the buyer’s journey.

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Turn negative feedback into a social media customer service win

GASP! You got a dreaded negative comment on social media. Here's how to handle it like a pro.

Brafton’s Weekly Content Marketing Roundup: Feb. 6-Feb. 10

See what you missed from the past week in content marketing headlines.

Brafton's Weekly Content Marketing Roundup: Jan. 30-Feb. 3

Check out this week's latest trends in the content marketing industry, such as news on Google AdWords and why stock images have to go.

The Journey Begins With Strategy

A strong strategy is the foundation of successful content marketing.

Be Strategic