What Is Content Marketing? | Brafton

Why Content Marketing

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blogs and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as whitepapers, eBooks or product videos. Providing these resources sets brands apart from the competition

Attention-Grabbing Content

The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does. Learn More

Results-Driven Strategies

What really makes your content soar is the strategy behind it. Through careful planning, Brafton’s strategists decipher the best types of content to develop for your audience, the message you want to convey, and the ideal time and place to reach them. Fluid strategies that anticipate and adapt to your audience’s needs will fuel your goals and deliver strong results. Learn More

Brand-Broadening Management

Good content marketing services do more than connect you with your current customers. Brafton’s holistic approach to content management leverages your content to broaden your audience and generate new leads. We help you find and get to know your customers, and our in-house technology helps them find your content. Learn More

Content Marketing Channels

SEO Techniques

The right on-page optimization makes it easier for for search engines to rank you more accurately so your audience can find you organically.

Social Media Distribution

Get acquainted with your target audience, engage in conversations that position you as a thought leader and build your brand.

Email Marketing

Deliver targeted messages directly to your audience with relevant content that inspires action at any point in the buyer’s journey.

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The Content Marketing Weekly: Death by (bad) video and building content authority

Learn all about the three social media marketing purposes, what can kill your video strategy and much more in this week's Content Marketing Weekly.

The four sales funnel metrics you should care about

Don't be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.

The Content Marketing Weekly: The best B2B stats and optimizing the funnel

Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you're in for a treat this week.

The Journey Starts With Content

Compelling, targeted content resonates with your audience and builds trust in your brand.

Content Creation