Why Content Marketing

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blog posts and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as white papers, eBooks or product videos. Providing these resources sets brands apart from the competition

Attention-Grabbing Content

The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does.

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Results-Driven Strategies

What really makes your content soar is the strategy behind it. Through careful planning, Brafton’s strategists decipher the best types of content to develop for your audience, the message you want to convey, and the ideal time and place to reach them. Fluid strategies that anticipate and adapt to your audience’s needs will fuel your goals and deliver strong results.

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Brand-Broadening Management

Good content marketing services do more than connect you with your current customers. Brafton’s holistic approach to content management leverages your content to broaden your target audience and generate new leads. We help you find and get to know your customers, and our in-house technology helps them find your content.

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Content Marketing Channels

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What to know when hiring a ghostwriter for your blog

Are you struggling to create content for your blog? Or maybe your boss has big ideas but not enough time to write them out? You may want to hire a ghostwriter. Here’s why.

This is how to assemble a powerful lead gen engine with web content services

Web content services involve a range of marketing tasks, like content creation, promotion and optimization. Marketers need vendors proficient in all that and more if they hope to get the most out of their lead gen.

50 content marketing best practices that are actually useful

They said it couldn’t be done, so we went out and did it. Read them all at once, or consult as needed.

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