Why Content Marketing

A strong strategy needs to map to what the audience is looking for no matter where they are in the sales funnel. They’re spending more time researching before they reach out to buy, and brands can provide the answers they need through content. Informative content like blog posts and infographics do wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they’ll want more immersive collateral such as white papers, eBooks or product videos. Providing these resources sets brands apart from the competition

Attention-Grabbing Content

The right content makes you memorable. We emphasize and encourage imagination in all we do to deliver content that turns heads and can’t be ignored. You must anticipate and answer questions, but you have to do so in a way that tells a story and compels the reader to return to your site as a trusted resource. Not all digital marketing agencies understand that as well as Brafton does.

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Results-Driven Strategies

What really makes your content soar is the strategy behind it. Through careful planning, Brafton’s strategists decipher the best types of content to develop for your audience, the message you want to convey, and the ideal time and place to reach them. Fluid strategies that anticipate and adapt to your audience’s needs will fuel your goals and deliver strong results.

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Brand-Broadening Management

Good content marketing services do more than connect you with your current customers. Brafton’s holistic approach to content management leverages your content to broaden your target audience and generate new leads. We help you find and get to know your customers, and our in-house technology helps them find your content.

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Content Marketing Channels

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The content marketer’s guide to inbound marketing

Inbound marketing creates a pathway for consumers to find their way to your brand. Here’s all you need to know about the history, methodology and success of this marketing technique.

Content marketing examples that make us want to do better

Because sometimes you just need a bit of inspiration to spark your next great content marketing masterpiece.

7 of the best blog content planner tools

Your content planner isn’t just a calendar - it’s a living asset that helps you align content with the needs of your target personas and your active marketing campaigns. Find out why a content planner is important and which tools we recommend.

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