37 percent of consumers watch web video content every day

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by Brafton Editorial
Video content on the web is becoming increasingly popular, with 37 percent of global web users watching it at least once every day.

A report from Nielsen found that video content consumption has become increasingly common, and nearly one-quarter of Americans view videos on the web from some connected device more than once every day. Moreover, 13 percent watch web videos at least once per day.

While 27 percent have not viewed web video content at any point in the last month, Nielsen found it’s likely that the number of Americans using the web as primary source of watching videos will grow moving forward. A substantial portion of the growth is due to the amount of web-connected devices consumers interact with every day.

The report found that 36 percent of consumers around the world own a smartphone, which represents a 15 percentage point jump since 2010. Twenty-one percent of Nielsen respondents consume video content on their smartphones more than once per day, while 43 percent said they have not in the last 30 days.

Still, 28 percent have accessed video content with a tablet at some point in the month, and 4 percent said they do so more than once every day.

Tablets, however, have not contributed too heavily just yet, with 72 percent saying they have not used one to watch video in the last 30 days. Still, 28 percent have accessed video content with a tablet at some point in the month, and 4 percent said they do so more than once every day.

Brafton recently reported that video content marketing may be ideal method of reaching the audience with Americans viewing more than 10 billion video ads in May, marking the first time this figure has surpassed the 10-billion mark.Like other forms of web content, video has become a format that can reach consumers at any point throughout the day. With many tablet owners also using smartphones and desktops or laptops to view video content, video’s growth is almost inevitable.

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