Hey, Brittany Cornell here with this week’s Content and Coffee. Did you know it only takes 0.05 seconds to make a snap judgement of a website, and all first impressions are 94 percent design related. You might underestimate the power of graphic design compared to the content on the site, but here are a few pointers to keep in mind:
Put a ring on it!
Commitment to your style guide is key – and switching up fonts and colors on your site is NOT a good idea. Consistency builds credibility and recognition with your audience. If you have urge for flair, try switching your cell phone case to a pink rhinestone one instead.
Be idiot-proof
Forget everything you know for a second and try learning from your site. Is this subhead bold enough? Does a CTA get lost? Is there a clear flow of information and instruction? Ask others for their input too. Design should be clear- no questions asked.
Turn some heads!
Stop that cursor right in its tracks and wow users with your creativity! Infographics are taking off – and they’re the fastest growing content type today according to the CMI. Showing rather than telling with infographics adds personality to your site. But it can help you make a bigger impact for all the visual learners like me out there.
Don’t be overbearing
You know when you’re walking through a mall department store and salespeople harass you to try their new head massager? And it makes you want to hide in a nearby potted plant? Ya – that pushy desperation exists online too, with blinking ads, unforgiving pop-ups and screaming CTAs. Just DON’T do it.
Are you committing a web design crime on your site? Contact the Brafton team and we’ll give it to you straight. Thanks, and happy designing!
