Google reported on Wednesday that it has rolled out its facelift of AdWords to all marketers relying on the site to inform search and content marketing campaigns. Google initially announced the adjustments on June 7, and the company said it has spent the last two weeks making adjustments and perfecting the tool.
The changes were not focused heavily on functionality, but rather Google looked to improve the use of its product. Marketers can kick off campaigns more easily with the rollout, according to the release. The updated interface makes it easier to select the type of campaign a company wants to run. While the process, for the most part, is still the same, Google hopes this change will make its service more intuitive.
According to Greg Rosenberg of the AdWords user experience team, it’s clear that some less experienced marketers struggled with the service in the past. Simplifying use will help websites make better use of their campaigns to drive more paid search traffic and conversions to the site.
Additionally, the company has brought users’ campaign analytics to the forefront of the interface.
Aside from AdWords, Google has worked to make its traditional Analytics service more effective, as well as touting the benefits of its use. Brafton recently highlighted a case study from Google that pointed to Analytics as a the reason a company successfully improved web conversions by more than 30 percent.