This morning, Apple released its iPad 2, and online searches reveal that Americans are captivated by the new gadget. Brafton has reported that mobile internet usage is on the rise, and the launch of the iPad 2 may remind marketers to prepare content for tablets this year.
At press time, Google Realtime search results for “iPad 2” indicate that internet users are generating updates about the device by the second. Additionally, “iPad” is a leading Google Trends topic, and “iPad 2 announcement” and “iPad 2 release date” are currently two of the top 10 hot searches. (For the record, the iPad 2 will be released in the U.S. on March 11.)
Consumers can't get enough information about Apple's new tablet. It is reportedly thinner than the previous model, and it will boast an upgraded version of Apple's mobile operation system – iOS 4.3. This means the iPad 2 will be more portable and it will offer an improved mobile web browsing experience
Marketers may take this as a sign that they should be planning content marketing campaigns to reach tablet users this year. Beyond the iPad, a recent report relayed by eMarketer indicates that tablet satisfaction rates are high (notably, higher than smartphone satisfaction levels).
Sixty-eight percent of tablet users say they are “very satisfied” with internet content accessed via their tablets, compared to 42 percent of smartphone users. Though tablet adoption is slow-growing, new products and lowe prices may help make tablets more mainstream and core to the future of the mobile internet, so marketers must get on board.
