As B2B firms look for new ways to engage consumers, content marketing has quickly proven one of the most effective promotional strategies. According to a recent case study from Research and Markets, the benefits of content marketing range from improved web traffic to leads and conversions.
The research firm recently studied 10 B2B service firms to evaluate how content marketing has benefited business. For example, one business attributed a 191 percent increase in organic web traffic to its content marketing efforts. Another firm observed that 70 percent of its business was generated by its blog. Other content marketing results included 5,000 unique blog visits per month, a 300 percent improvement in website ranking and 18,000 webinar attendees with 16 percent client conversion.
The B2B companies included in Research and Markets' study represent a variety of sectors, covering everything from technology to law. This highlights the versatility of content marketing – any company can achieve tremendous results by writing and publishing insightful content.
While content creation is a top marketing strategy, Brafton recently reported that it is also one of the most challenging to implement. A Marketing Sherpa study found that 50 percent of marketers believe content marketing is the most effective SEO tactics, but also the most difficult to successfully pull off.
