A survey from AYTM Market Research found that more than 65 percent of consumers enjoy interacting with visual content on the web. However, more than 30 percent said they are not sharing their own.
Visual content can help companies using different new media marketing channels diversify the content they use. As such, companies should include photos of their employees on social networks or add images to their content marketing campaigns to further position themselves as thought leaders.
Despite so many users saying they do not share content, the frequency of smartphone use means the visual content presents an interesting social media marketing possibility.
Aside from the popularity of social on mobile devices, which allow prospects to view visual content, companies can use it to encourage fans and followers to share images with them as part of a promotion or other social campaign.
Brafton recently reported that the use of visual content helps companies improve prospect engagement with their new media marketing campaigns.