Election activity reveals Twitter as a valuable social media marketing tool

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by Brafton Editorial
An impressive number of Tweets surrounding the 2012 Election indicates Twitter's value to content marketers.

An election in the United States is a public event showcased on social media platforms, websites, television specials and more. Election Day saw activity on Facebook, Twitter and other social media sites. Some voters even ran into trouble for posting photos of their ballots on Instagram, a photo sharing tool, according to AllThingsD.

On the eve of November 6, Twitter saw a record high with more than 20 million Tweets, proving that the social media marketing tool is a mainstream sharing platform and information resource for the American public. Obama beat Justin Bieber’s 200,000 Retweet record with his promotional post – “RT if you’re on #TeamObama tonight” – garnering 455,000 Retweets and counting. Election Day has become the most tweeted event in political history. Last night, Twitter hit a peak of 327,452 Tweets per minute.

The activity on Twitter has implications beyond the public’s awareness of the United States Government. The stream of Twitter activity leading into Election Day reflects how brands can use the network to start conversations with followers in advance of seasonal promotions when their offerings are in peak season. By posting links, updates, promotions and other information to Twitter, as well as using Promoted Tweets, content marketers can gain a stronghold in the social media marketplace.

Brafton reported on the impressive number of Tweets surrounding the presidential debate between Mitt Romney and Barack Obama, noting that Hashtag Pages from Twitter can help users gain access to relevant information for recreational, professional and educational purposes. By capitalizing on trending topics found on these Pages, marketers can connect their brands to what prospective customers are talking about on Twitter, leveraging the network’s wide reach to benefit their social strategies.

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