Firefox, Bing partner on specialized browser

Published on
by Brafton Editorial
The integration of Microsoft's Bing and Mozilla Firefox symbolizes the desperation the companies are feeling with Google dominating search and quickly converting web users to Chrome, its web browser.

For those who prefer Bing over Google and Mozilla Firefox or Chrome over Internet Explorer, the perfect web browser may have been developed recently. Bing announced recently that it has partnered with Mozilla to create a form of the web browser that focuses heavily on integration with the Microsoft search engine.

The version comes set with Bing as the home page and the search engine as the default tool in the search box and AwesomeBar. Those already using Firefox can simply download an add-on that will preset Bing throughout their preferences.

Both Microsoft and Mozilla have struggled to build any momentum this season due to the success of Google products in both sectors.

Most recent figures peg Google’s market shareat more than 66 percent in search, Brafton reported. Meanwhile, Chrome has grown from 12.4 percent of the marketing to exactly 25 percent between October 2010 and October 2011, according to StatCounter. In that same time period, Firefox has fallen from more than 31 percent to 26.4 percent. The biggest loser in web browser market share, though, has been Microsoft’s Internet Explorer, which enjoyed nearly 50 percent last October but now claims just 40.2 percent.

With Google dominating search and quickly gaining market share in the web browser race, businesses will likely make Google SEO the focal point of their web marketing campaigns. This comes despite the urging of Microsoft CEO Steve Ballmer, who recently said users should give Bing a try since its results are often the same as Google’s, Brafton reported.

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