Google adds Verbatim tool to search in place of ‘+’

Published on
by Brafton Editorial
The Verbatim search tool recently added to Google will replace the "+" feature, which will now be used to direct searchers directly to an organization's Google+ account.

When Google announced the removal of the “+” function from search, some were worried that their searches for highly specific terms would make things more difficult. However, Google has implemented a Verbatim search tool to help people find terms more easily.

When a user makes a query likely to return some results not relevant to their desired topic, they can look to the left toolbar and select “more search tools.” From there, further options will appear, including the Verbatim tool, which will filter results not containing the exact term.

Other options include a dictionary, reading level, social and nearby. All of these will eliminate links unrelated to the results they hope to find.

When it launched Google+ Pages last week, Google announced the “+” search feature would now be used to take a user directly to the Google+ account of the business or organization they were looking for.

The feature marks a massive intersect between search and social media marketing. Google does not include Facebook data in its pages, unlike Bing, so the step negates any advantage Bing may have in that regard. However, Facebook still dwarfs Google+ in terms of users, with recent reports pegging Facebook at 800 million and Google+ at 40 million, Brafton reported.

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