Google’s own social media network continues to embed itself in the digital marketing landscape. While the platforms maintained an underwhelmed reputation throughout its infancy, growth metrics show people have finally adopted Google+ as one of their own. In fact, online activity has increased significantly over the past 12 months. According to Google’s figures, Google+ has more than 135 million active users. Additionally, when Google counts unique properties, the network draws more than 235 million active users and more than 500 million with Google+ enabled accounts.
As brands create and manage Google+ marketing campaigns to reach highly active internet users, analytics reporting tools will need to step up their game to provide marketers with the resources they need to generate leads online. Google+ recently launched a new Page manager dashboard to help users gain greater control of their profiles. As Google Plus Daily reported, the new look offers added functionality and basic analytics tools.
In the past, the Page manager dashboard only displayed different Pages with a blue “Switch to this page” button. The new layout still offers the same feature, but also includes stats like follower counts for each Page and when the last post was made on any given Page. More, Google+ added a red notification icon for quick access to recent activity, a link to manage the Page Managers and another link for settings and profile.
As social media marketing becomes a more complex practice, platforms will inevitably incorporate and develop unique analytics tools to guide productivity long term.
Google+ continues to strengthen its internal metrics reporting tools, giving marketers capabilities previously unavailable to them on the network. The new system may mimic manager layouts used for other Google properties moving forward, especially for Google Places, which attracts the attention of local businesses looking to publish SEO content and be found in organic search results. As social media marketing becomes a more complex practice, platforms will inevitably incorporate and develop unique analytics tools to guide productivity long term.
Google+ may seem like the lesser social media hub, especially with sites like Facebook, Twitter and LinkedIn surpassing impressive benchmarks every quarter, but Google’s baby seems primed and ready for a stellar 2013. With a new set of tools in its belt, Google+ offers brands internet marketing resources that lead to greater online visibility, and companies would be foolish to overlook the media hubs for much longer.